Partnerize blog

Tag: Best Practice

Sarah Kelly
Sep 04, 2024

Affiliate Marketing Benchmarks: Compare Your Conversion Rate Here

See how your affiliate marketing conversion rate and other benchmarks stack up to similar retailers here. Compare your benchmarks with the new Partnerize assessment tool.

Georgia Hudson
Sep 10, 2023

The 10 Best Australian Affiliate Programs

Here are the best 10 affiliate programs in Australia. Here we cover the top programs by each category.

Partnerize
Jan 18, 2022

5 Partner Marketing Strategies and Ideas For Finance Companies

When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence.

Tara Lusk
Nov 23, 2020

How Retailers Can Leverage Partnership to Drive Sales for 2024

If you are a retailer looking to upgrade your partnership efforts, here are some ways to drive additional partner channel sales in 2024.

Matt Gilbert
Nov 18, 2020

Protectionist behavior & isolationism in affiliate marketing harm the…

Accountability and transparency will enlighten and shift the entire C-Suite’s mindset, so that we may realize the full potential of affiliate within the partnership ecosystem.

Jim Nichols
Nov 11, 2020

Partnership Rising: How Partnership Will Gain a Seat at the CMO’s Table…

2020 has been an unusual year, to say the least. There are so many aspects of consumer lives that have profoundly changed in the past 12 months.

Callum Ridley
Nov 09, 2020

Tips for partners: Success this festive season

With the rise of eCommerce in 2020, here are a few tips to think to generate even more success from your partner programs this festive season.

Samantha Purcell
Nov 03, 2020

Charlotte Tilbury and Partnerize Shortlisted for the Drum DADI Best Use of…

Charlotte Tilbury and Partnerize have been shortlisted as nominees for the “Best Use of Affiliate” award at this year’s Drum DADI Awards.

Anshu Khurana
May 13, 2020

The Tremendous Value of Direct Relationships

At Partnerize, one of the key benefits we deliver versus going with a network is that advertisers can enjoy direct relationships with their top partners and partners can work directly ...

Partnerize
Jan 23, 2020

What’s Different About Partnerships in Australia?

In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of ...

Tara Lusk
Dec 11, 2019

Insights From The Melbourne Partnership Panel

Discover insights on affiliate marketing and partnership in this event recap from Australia's leading partners: Cashrewards, Silverbean, ShopBack and Finder.

Angus Sladden
Dec 10, 2019

Talking Technical: 5 Questions to Ask Yourself When Choosing a Partner…

When it comes to selecting a platform to manage and automate your partnerships, there are a number of key questions to ask.

Tara Lusk
Sep 23, 2019

Take Action: Spike Your ‘19 Sales with These Singles Day Marketing Tips

Get the latest data on Singles Day, and then put these 6 tips into action today to make sure you get the most out of this remarkable retail phenomenon.

Partnerize
Jul 24, 2019

It's Time We Focused More on Partnerships: How To Evolve Beyond a…

The partnerships channel has seen explosive growth in the last few years. Yet many brands are still using a set-and-forget approach to manage it.

Partnerize
Jun 26, 2019

New Byline: How to Fight Back Against Exploding Media Costs

VP Customer Success APAC, Alix Simpson has had a byline called How to Fight Back Against Exploding Media Costs published in B&T.

Miriam Tremelling
Jun 14, 2019

New Byline: 23 Partnership Commissioning Strategies You Can Use to Nail…

Partnerize CMO Jim Nichols shares 23 partnerships strategies to help you align partner goals and results precisely to your KPIs.

Emma Marti
Jun 10, 2019

New Case Study: Emirates Grows Affiliate Revenue 118% Using Flexible…

Download the Partnerize case study on Emirates and discover how Partnerize helped then grow affiliate revenue 118% with flexible commissions tools.

Partnerize
Jun 06, 2019

New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And…

Partnerize CMO Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions...

Kristin Bouveng
May 30, 2019

Making your Partner Migration a Success

You’ve gone through the timely process of evaluating your partner/affiliate management options. Now it's time to begin the process of going live...

Miriam Tremelling
May 21, 2019

New Byline: How to Leverage Partnerships for New Customers Acquisition

Partnerize CMO Jim Nichols has published a byline in MarTech Advisor that explains ways in which partnerships can be excellent tools for customer acquisition.

Miriam Tremelling
Apr 24, 2019

New Byline: Growth Without Risk? Four Partner Marketing Strategies for…

If you’re looking to establish and grow a partner program in Indonesia, consider these four strategies for success.

Miriam Tremelling
Apr 18, 2019

New Byline: Five Ideas To Bring More Accountability To Your Sponsorships

Partnerize Chief Marketing Officer Jim Nichols has published a byline in Forbes outlining some great tactics for brands to ensure...

Miriam Tremelling
Apr 15, 2019

New Byline: 5 Ways Retailers Can Create Their Own Amazon Effect and…

Partnerize Business Development Director for EMEA, Ashley Wild has had an article published in Internet Retailer, outlining the ways retailers...

Miriam Tremelling
Mar 21, 2019

New Byline: Five Ideas To Help Partner Marketers Sell More While…

Partnerize CMO Jim Nichols has written a new article in Forbes that explores ways to drive more revenue by offering smaller discounts to consumers.

Miriam Tremelling
Mar 19, 2019

New Byline: Partner Marketing and the Evolution of Retail Partnership

Partnerize CSM, Kelly Guerin runs through the current trends of partner marketing and how retail partnership is driving more performance and revenue...

Partnerize
Jan 30, 2019

How Partnerize Delivers Superior Support For Your Partner Program

The value that you derive from your partner marketing technology is not solely dependent on platform capabilities. Often, the support you receive is just as important.

Miriam Tremelling
Jan 18, 2019

New Byline: 5 Must-Have Traits of Your Next Retail Affiliate or Partner…

Partnerize Chief Customer Operations Officer Greg Augenstein has had an article published in Multichannel Merchant, outlining his key traits to look for when hiring for your team.

Kelly Guerin
Oct 22, 2018

Five Tips And Tricks To Make Your Partner Program More Productive

For today’s partner and affiliate marketers, one of the biggest challenges is finding the time to do it all. Customer Success Manager Kelly Guerin discusses five tips and tricks...

Jim Nichols
Mar 08, 2018

Improving Relationships between Marketing and Tech - Our Latest Byline

We all know that many of the major marketing initiatives at big companies are about deploying technology. Here are six concepts that guide how successful marketers and tech teams are...

Jim Nichols
Feb 15, 2018

What You Need to Know About Chrome's New Ad Blocking/Filtering

As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15.

Jessica Goodall
Oct 29, 2017

How Partner Marketing Helps Finance Brands Sell To Users At Different Life…

Jessica Goodall looks at partner marketing and the opportunities finance brands are missing to sell to users at different life stages.

Kelly Guerin
Jul 11, 2017

How Can Australian Supermarkets Innovate with Partnerships?

Customer Success Manager Kelly Guerin looks at innovative examples of overseas supermarkets using partnerships and how these can be replicated in Australia.

Partnerize
May 10, 2017

Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All

Simon Quick looks at Amazon's impending launch into Australia and discusses why it's not all bad news for Australian retailers.

Partnerize
May 09, 2017

New Book - First Real Look at Affiliate Marketing

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships!

Partnerize
Mar 30, 2017

Why Partner Marketing Needs Customer Success, Not Account Management

Brands are shifting towards technology to manage their partnerships and affiliates--which means the service required to support these them has evolved too.

Partnerize
Nov 17, 2016

3 Stages for Mobile Success in Partner Marketing

With the emergence of new channels and marketing partners, it's critical to outline what success and measurement looks like in a mobile-first world.

Partnerize
Oct 12, 2016

5 Tips For Building A Technology-led Marketing Strategy

There's no doubt that data and technology are key drivers of marketing success. Here are some key tips marketers can implement to remain in the know.

Partnerize
Jul 06, 2016

3 Reasons Your Affiliate Marketing Program Has Stalled

Has your affiliate marketing program stalled? Here are three possible reasons and ways to put the focus back on driving margins and growth.

Partnerize
Jul 01, 2016

5 Metrics Digital Businesses Must Track to Stay Ahead

For most businesses, metrics such as return on investment are critical to determining success. Here are five KPIs to track to stay ahead.

Malcolm Cowley
Jun 17, 2016

Optimize Performance Marketing ROI with Value Attribution

For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives.

Malcolm Cowley
Jun 01, 2016

Three Data Factors That Drive Value in Performance Marketing

Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes.

Malcolm Cowley
May 09, 2016

3 Considerations When Taking Control of Performance Marketing Programs

The marketing department is rapidly shifting from cost to profit center, and performance marketing is fast becoming the priority.