# Partnerize blog.

### Tag: back-to-school shopping insights

**Chrissy Kammerer**  
Aug 28, 2025  
###### [Last-Minute Planning & Optimizations: Back-to-School Partnership…](/content/resources/blog/last-minute-planning-optimizations-back-to-school-partnership-playbooks/index.html)
[The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers ...](/content/resources/blog/last-minute-planning-optimizations-back-to-school-partnership-playbooks/index.html)

**Chrissy Kammerer**  
Aug 14, 2024  
###### [\[eBook\] Your Complete Back-to-School Affiliate Planning Strategy](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy/index.html)
[This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment ...](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy/index.html)

**Katie Spurkeland**  
Aug 02, 2024  
###### [\[Content Hub\] Head Back to the Classroom with Partnerize](/content/resources/blog/content-hub-head-back-to-the-classroom-with-partnerize/index.html)
[Partnerize is helping you with your homework with our Back-to-School Content Hub, your one-stop-shop for building and deploying a strategy that helps you toP make the most of the back-to-school ...](/content/resources/blog/content-hub-head-back-to-the-classroom-with-partnerize/index.html)

**Craig Edgson**  
Jul 30, 2024  
###### [Simplify your Back-to-School Planning with Partnerize’s Analytics](/content/resources/blog/simplify-your-back-to-school-planning-with-partnerizes-analytics/index.html)
[With parents planning to spend nearly $600 per child during this back-to-school shopping season, leveraging insights from previous performance is critical to strategic optimization. To develop your back-to-school strategy, tap into ...](/content/resources/blog/simplify-your-back-to-school-planning-with-partnerizes-analytics/index.html)

**Katie Spurkeland**  
Jul 16, 2024  
###### [\[Download\] 8 “Musts” to Set Your Partnerships Up for Success](/content/resources/blog/download-8-musts-to-set-your-partnerships-up-for-success/index.html)
[Set your partnerships up for success by downloading our latest eBook to understand ‘musts’ that allow you to maximize revenue in the coming months, prioritize action items that posture your ...](/content/resources/blog/download-8-musts-to-set-your-partnerships-up-for-success/index.html)

**Katie Spurkeland**  
Jul 02, 2024  
###### [\[Download\] Learn How to Deploy an Effective Back-to-School Strategy](/content/resources/blog/download-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)
[Consumers are projected to spend 3% more year-over-year preparing students for the upcoming school season with sales reaching $81B. As brands across apparel, technology, accessory and office categories prepare to capture ...](/content/resources/blog/download-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)

**Katie Spurkeland**  
Aug 30, 2023  
###### [\[Download\] School's in Session: Learn How to Deploy an Effective…](/content/resources/blog/download-schools-in-session-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)
[When developing your back to school strategy, make the most of each partner category with optimizations that are catered to the strengths of each partner type.](/content/resources/blog/download-schools-in-session-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)

**Chrissy Kammerer**  
Aug 26, 2022  
###### [Affiliate Trends for the Back-to-School Shopping Season](/content/resources/blog/affiliate-trends-takeaways-for-back-to-school-shopping-season/index.html)
[Based on the responses, the NRF projects that shopping records would stand steady with 2023. This time, spending is expected to reach $36.9B or $864 dollars per household for grades K-12 (up $15 ...](/content/resources/blog/affiliate-trends-takeaways-for-back-to-school-shopping-season/index.html)

**Partnerize**  
Aug 24, 2021  
###### [Affiliate Trends & Takeaways for the 2021 Back-To-School Shopping Season](/content/resources/blog/affiliate-trends-takeaways-for-the-2021-back-to-school-shopping-season/index.html)
[In spite of the pandemic, 2020 brought us some record back-to-school shopping milestones and as students once again prepare to fill the hallways across the U.S., 2021 is poised to push ...](/content/resources/blog/affiliate-trends-takeaways-for-the-2021-back-to-school-shopping-season/index.html)