Partnerize blog.

Tag: attribution

Maura Smith
Jul 14, 2026

Publishers Are Doing 3.84x More Work Than Your Affiliate Program Can See

The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today’s environment...

Michael Carr
May 19, 2026

How to Turn AI Search Visibility Into Measurable Marketing ROI

Learn how to track AI citation influence, audit visibility, choose tools, and attribute revenue from AI search exposures to marketing outcomes.

Maura Smith
Feb 10, 2026

The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven Purchases Hide True Publisher Value

Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than...

Matt Gilbert
Feb 02, 2026

When Influence Becomes Invisible, Measurement Becomes Infrastructure

AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used...

Chrissy Kammerer
Jan 26, 2026

Why Food Category Brands Can't See Their Most Valuable Marketing Channel

Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real...

Chrissy Kammerer
Jan 13, 2026

Home Improvement Publishers Drive 2.71× More Influence Than Last-Click Attribution Captures

When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might...

Chrissy Kammerer
Jan 05, 2026

Your Best Tech Publishers Aren't Getting Credit (And Why That's Costing You)

PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.

Chrissy Kammerer
Dec 19, 2025

The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate Influence

Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.

Chrissy Kammerer
Dec 17, 2025

ICYMI: Partnerize Research Reveals Publishers Influence 2× More Conversions Than...

Machine-mediated market study highlights how AI is reshaping affiliate measurement.

Maura Smith
Dec 16, 2025

The Invisible Half: Partnerize Research Reveals Publishers Influence 2× More Conversions Than...

If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers...

Chrissy Kammerer
Dec 08, 2025

Beyond the Click: How GenAI Is Redefining Retail Attribution

New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.

Matt Gilbert
Oct 27, 2025

VantagePoint™: Debunking the Affiliate Incrementality Myth

The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated...

Kate Ellis
Oct 22, 2025

The UK Digital Adspend 2025: A Turning Point for Performance, Partnerships, and Accountability

The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and—most importantly—deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels...

Maura Smith
Oct 21, 2025

RELEASE: Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market

Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance.

Katie Spurkeland
Jan 14, 2025

Last Click vs. Spend Allocation: Finding the Right Partner Reward Structure for Your Brand

In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have...

Katie Spurkeland
Oct 09, 2024

First to Market: Partnerize Shopify App Update Solves Affiliate Tracking Loss...

Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers—a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our...