# Partnerize Blog

### Tag: analytics

**Katie Spurkeland**  
Apr 08, 2025  
###### [Download Last Click vs. Spend Allocation: Leveraging Path-to-Purchase…](/content/resources/blog/download-last-click-vs-spend-allocation-leveraging-path-to-purchase-visibility-for-data-driven-decisioning/index.html)  
The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been ...

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**Katie Spurkeland**  
Dec 11, 2024  
###### [New Integrated Partner: Prescient AI Equips Advertisers with Advanced…](/content/resources/blog/new-integrated-partner-prescient-ai-equips-advertisers-with-advanced-ai-powered-models-to-deliver-a-20-lift-in-return-on-ad-spend/index.html)  
Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success.

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**Craig Edgson**  
Nov 20, 2023  
###### [Let Analytics Help Drive Your Holiday Strategy](/content/resources/blog/let-analytics-help-drive-your-holiday-strategy/index.html)  
Marketers need easily-digestible reporting to make data-driven decisions. Whether you need a performance summary or a deep dive into holiday shopping season success metrics, Partnerize has you covered.

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**Heather Zuleba**  
Aug 17, 2023  
###### [About Google Analytics 4 (GA4) and Why Marketers Should Care](/content/resources/blog/about-google-analytics-4-ga4-and-why-marketers-should-care/index.html)  
As a marketer, it’s your job to educate your company on the impact GA4 can have on budget allocation, forecasting, and channel-level measurement.

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**Katie Spurkeland**  
Apr 19, 2023  
###### [Quick Guide: Ensure Sub-Affiliate Partners are Equitably Rewarded for the…](/content/resources/blog/quick-guide-ensure-sub-affiliate-partners-are-equitably-rewarded-for-the-value-they-provide/index.html)  
Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions. By implementing parameters ...

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**Craig Edgson**  
Aug 25, 2021  
###### [Let Data Guide Your Decisioning: Actionable Insights Made Possible by…](/content/resources/blog/let-data-guide-your-decisioning-actionable-insights-made-possible-by-partnerizes-measure/index.html)  
For marketers, gaining transparency into partner performance is essential to strategic optimization. To provide you the visibility necessary to optimize partnerships, Partnerize is committed to continuously delivering reporting enhancements that ...