Partnerize blog.

Tag: AI

Mary Anzalone
Jun 11, 2026

The Execution Gap: What Happens to Your Brand Voice After the Creative…

Long-term trust is earned by the actual placement your customer sees on their screen, not the static proof you approved on paper. In a complex partner ecosystem, true brand integrity ...

Mary Anzalone
Jun 04, 2026

Why Every Partner Dispute Costs You (Even the Ones You Win)

Deploying automated verification transforms partner management from an adversarial art into a programmatic science. By establishing a shared, deterministic record of the digital storefront, you protect both your margins and ...

Maura Smith
Jun 02, 2026

[RELEASE]: eMarketer and Partnerize Study Shows AI Discovery Is Outpacing…

New research finds marketers risk losing visibility and partner influence as AI-driven discovery changes how commercial value is measured.

Mary Anzalone
May 29, 2026

Why Manual Verification Is Failing Your Program

The average enterprise partnership program now operates within a complex, machine-mediated market across high-authority editorial sites, creator feeds, video reviews, newsletters, and generative AI recommendations.

Katie Spurkeland
May 27, 2026

Redefining Partner Incentives: Why the Click is No Longer Your System of…

Continuing to evaluate your modern partnerships through a legacy, click-based lens is no longer just a reporting issue—it is a strategic liability. If your infrastructure cannot verify and reward ...

Maura Smith
May 20, 2026

The Zero-Click Dark Space: Why Your Best Marketing is Going Completely…

The traditional purchase funnel is collapsing into a "zero-click dark space." Consumers are no longer wandering through a predictable sequence of banner ads and search pages. Instead, their decisions are ...

Michael Carr
May 19, 2026

How to Turn AI Search Visibility Into Measurable Marketing ROI

Learn how to track AI citation influence, audit visibility, choose tools, and attribute revenue from AI search exposures to marketing outcomes.

Brent Fraser
May 18, 2026

Partnerize Appoints David Dowd to Lead Global Sales for VantagePoint™

The appointment of David Dowd reinforces growing enterprise momentum behind AI-era measurement and compensation infrastructure.

Matt Gilbert
May 11, 2026

The New Competitive Battleground Is “Share of Shortlist™”

Share of Shortlist™ is the emerging measure of brand presence inside AI-mediated decision environments. For the last twenty years, marketers optimized for share of voice. The goal was visibility across ...

Michael Carr
Apr 29, 2026

The 5 Most Effective Ways to Manage Affiliate Programs With AI

To sum up, AI affiliate management features are here to help you move away from manual tasks and toward a more profitable program. Using AI does not just save time; ...

Michael Carr
Apr 22, 2026

Architecting for Influence: How AI Transitioned from a Diagnostic Tool to…

AI affiliate program management is the use of artificial intelligence to automate and optimize key affiliate operations, including partner discovery, fraud detection, attribution tracking, personalized outreach, and dynamic commissioning. AI ...

Andy Crossen
Apr 21, 2026

From Measurable to Compensable: The Influence Compensation Lighthouse…

AI-driven discovery has reshaped how consumers find, evaluate, and purchase products. Whether it’s a recommendation surfaced in an AI-generated answer, publisher content that shapes a decision before any search ...

Kate Ellis
Mar 30, 2026

AI Is Changing How Publishers Get Credit for Their Content, and Advertisers…

AI-powered summaries in search, alongside LLMs like ChatGPT and Gemini, have changed how people find information, products, and services. It’s also changed how (and how much) publishers get paid.

Kate Ellis
Mar 26, 2026

Google’s AI Overviews Are Hiding Publisher Value — and the CMA Just…

For a long time, publishers were told that visibility and revenue were the same. If their content ranked well, they’d earn traffic. And this traffic could be monetized with ...

Mandy O'Brien
Mar 23, 2026

The New Performance Benchmark: Are You Winning the Answer Share War?

The affiliate channel has reached a real inflection point. For years, we’ve debated last-click attribution and its limitations. But what’s changing now is bigger. Discovery itself is shifting. ...

Chrissy Kammerer
Mar 17, 2026

What is Agentic Affiliate Marketing? & Why Your Current Program is…

Agentic affiliate marketing is a way to use autonomous AI agents, tools, and technology platforms in order to manage and grow your partnership programs. All with little or no human ...

Chrissy Kammerer
Mar 15, 2026

Algorithmic Invisibility: The Hidden AI Risk Erasing Your Affiliate Revenue

Stop affiliate channel revenue loss from Algorithmic Invisibility. Learn how AI discovery layers filter partners and how predictive intelligence secures your market share.

Chrissy Kammerer
Mar 12, 2026

The 5 Most Effective Ways to Manage Affiliate Programs With AI

Learn the 5 most effective ways to manage affiliate programs with AI, including journey reconstruction, predictive partner discovery, and automated fraud monitoring.

Andy Crossen
Mar 12, 2026

From Getting Seen to Getting Paid: Partnerize & Profound Join Forces to…

Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. ...

Mary Anzalone
Mar 02, 2026

First to Market: Automated Placement Verification

Partnership marketing has reached a scale where a single execution error can ripple through your entire strategy–particularly when it comes to flat-fee budget allocation toward placements and campaigns. Yet, ...

Maura Smith
Feb 10, 2026

The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven…

Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...

Chrissy Kammerer
Jan 26, 2026

Why Food Category Brands Can't See Their Most Valuable Marketing Channel

Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...

Chrissy Kammerer
Jan 15, 2026

ICYMI: Partnerize Brings VantagePoint™ to Publishers to Quantify and…

New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value

Maura Smith
Dec 16, 2025

The Invisible Half: Partnerize Research Reveals Publishers Influence 2×…

If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers ...

Kate Ellis
Dec 03, 2025

Beyond the Buzz: What Consumers Really Expect from AI-Powered…

Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys. But while retailers rush to embrace automation and personalization, consumer ...

Kate Ellis
Nov 19, 2025

Envolve Tech’s Gemini-Powered Shopping Assistant Ushers in a New Era of…

As we move into the busiest shopping season of the year, solutions like Envolve’s VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn ...

Miriam Tremelling
Jul 02, 2019

New Byline: Can AI And Automation Give Marketers Their Mondays Back?

CMO Jim Nichols writes about how marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks.

Miriam Tremelling
May 22, 2019

AiThority Interview with Matt Simmonds, Chief Product Officer at Partnerize

Our Chief Product Officer Matt Simmonds was recently interviewed by AiThority. The interview covers a wide rand of AI-related topics, including how...

Miriam Tremelling
May 02, 2019

New Byline: How AI Will Transform Partnerships

Our Chief Product Officer Matt Simmonds has published the second of a two-part series in PerformanceIn detailing our new launch of Intelligent...

Miriam Tremelling
Apr 17, 2019

New Byline: Intelligent Partner Discovery and How the 'Best Next' Principle…

Our Chief Product Officer Matt Simmonds has written a two-part series in PerformanceIn detailing our new launch of Intelligent Partner Discovery.

Jim Nichols
Sep 29, 2017

Our AI Capabilities In the News

Today on Forbes, Murray Newlands wrote published a great interview and post about our AI offerings, and how AI capabilities represent the next phase for our industry.

No more results to load.