# Partnerize blog.

### Tag: Affiliate Strategy

**Ryan Williams**  
Jun 17, 2026

###### [Optimizing Your Affiliate Partner Mix: Laying the Groundwork for…](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy/index.html)  
[Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys ...](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy/index.html)

**Katie Spurkeland**  
May 04, 2026

###### [The Partnership Audit: Why Strategic Level-Setting is the First Step to…](/content/resources/blog/the-partnership-audit-why-strategic-level-setting-is-the-first-step-to-mastery/index.html)  
[In the current market, "business as usual" has become a high-risk strategy. As the consumer journey evolves, the metrics that defined success yesterday—total clicks and top-line volume—are no ...](/content/resources/blog/the-partnership-audit-why-strategic-level-setting-is-the-first-step-to-mastery/index.html)

**Michael Carr**  
Apr 24, 2026

###### [The Performance Economics Gap: Why Your Current System is Missing 80% of…](/content/resources/blog/the-performance-economics-gap-why-your-current-system-is-missing-80-of-your-best-partners/index.html)  
[But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally ...](/content/resources/blog/the-performance-economics-gap-why-your-current-system-is-missing-80-of-your-best-partners/index.html)

**Michael Carr**  
Apr 17, 2026

###### [The Incrementality Gap: Why Scale is Meaningless Without a System of Record…](/content/resources/blog/the-incrementality-gap-why-scale-is-meaningless-without-a-system-of-record-for-influence/index.html)  
[Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner ...](/content/resources/blog/the-incrementality-gap-why-scale-is-meaningless-without-a-system-of-record-for-influence/index.html)

**Danielle Michaely**  
Dec 05, 2025

###### [The Hidden Half of Affiliate Revenue: How Zero-Click & VantagePoint™…](/content/resources/blog/the-hidden-half-of-affiliate-revenue-how-zero-click-vantagepoint-finally-reveal-true-incrementality/index.html)  
[VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses. It identifies where affiliate partners actually shaped decisions regardless of whether ...](/content/resources/blog/the-hidden-half-of-affiliate-revenue-how-zero-click-vantagepoint-finally-reveal-true-incrementality/index.html)

**Georgia Hudson**  
Sep 25, 2025

###### [\[Case Study\] How Healthylife Exceeded ROAS Targets by 18% with Smarter…](/content/resources/blog/case-study-how-healthylife-exceeded-roas-targets-by-18-with-smarter-affiliate-tactics/index.html)  
[Every ambitious brand faces the same challenge: how do you achieve rapid revenue growth without compromising profitability? For Healthylife, a brand focused on health and wellness, the goal was clear: ...](/content/resources/blog/case-study-how-healthylife-exceeded-roas-targets-by-18-with-smarter-affiliate-tactics/index.html)

**Leeanne Boulton**  
Jun 15, 2022

###### [29 Tips to Improve Your Partnership & Affiliate Performance Today](/content/resources/blog/29-tips-to-improve-your-partnership-affiliate-performance-today/index.html)  
[So, if you're a marketer looking for some quick wins that will help drive growth for your affiliate or partnership program, download our eBook to learn 29 simple concepts to do ...](/content/resources/blog/29-tips-to-improve-your-partnership-affiliate-performance-today/index.html)

**Chrissy Kammerer**  
Jun 08, 2022

###### [5 Special Commission Strategies That Can Grow Your Partnership Program](/content/resources/blog/5-special-commission-strategies-that-can-grow-your-affiliate-program/index.html)  
[Affiliate marketing is experiencing explosive growth. Chances are, your brand is already involved in performance marketing campaigns with affiliates, in which your brand pays a commission to referring companies that ...](/content/resources/blog/5-special-commission-strategies-that-can-grow-your-affiliate-program/index.html)

**Chrissy Kammerer**  
May 17, 2022

###### [5 Customer Acquisition Strategies You May Be Missing](/content/resources/blog/5-customer-acquisition-strategies-you-may-be-missing/index.html)  
[Search, email, and social media are likely stalwart tactics in your acquisition marketing arsenal but there are other effective tactics. Download our eBook, 5 Customer Acquisition Strategies You May Be Missing, ...](/content/resources/blog/5-customer-acquisition-strategies-you-may-be-missing/index.html)

**Chrissy Kammerer**  
Jan 21, 2022

###### [\[DOWNLOAD\] 2022 Expert Affiliate Marketing Predictions](/content/resources/blog/download-2022-expert-affiliate-marketing-predictions/index.html)  
[As we continue to look optimistically at the future, we wanted to tap some of the industry’s top minds’ on their predictions to what they see coming down the ...](/content/resources/blog/download-2022-expert-affiliate-marketing-predictions/index.html)

**Mandy O'Brien**  
Jan 21, 2022

###### [4 Fashion Affiliate Marketing Strategies that Will Drive Sales in 2026](/content/resources/blog/4-fashion-affiliate-marketing-strategies-that-will-drive-sales/index.html)  
[Get 4 fashion affiliate marketing strategies to capture the $1.17T apparel market. Learn how influencers (22% revenue share), brand bundling, and AR try-on data increase conversion rates and AOV for retail brands ...](/content/resources/blog/4-fashion-affiliate-marketing-strategies-that-will-drive-sales/index.html)