Affiliate Strategy | Partnerize
Partnerize blog.
Tag: Affiliate Strategy
Ryan Williams
Jun 17, 2026
Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys ...
Katie Spurkeland
May 04, 2026
In the current market, "business as usual" has become a high-risk strategy. As the consumer journey evolves, the metrics that defined success yesterday—total clicks and top-line volume—are no ...
Michael Carr
Apr 24, 2026
But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally ...
Michael Carr
Apr 17, 2026
Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner ...
Danielle Michaely
Dec 05, 2025
VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses. It identifies where affiliate partners actually shaped decisions regardless of whether ...
Georgia Hudson
Sep 25, 2025
Every ambitious brand faces the same challenge: how do you achieve rapid revenue growth without compromising profitability? For Healthylife, a brand focused on health and wellness, the goal was clear: ...
Leeanne Boulton
Jun 15, 2022
So, if you're a marketer looking for some quick wins that will help drive growth for your affiliate or partnership program, download our eBook to learn 29 simple concepts to do ...
Chrissy Kammerer
Jun 08, 2022
Affiliate marketing is experiencing explosive growth. Chances are, your brand is already involved in performance marketing campaigns with affiliates, in which your brand pays a commission to referring companies that ...
Chrissy Kammerer
May 17, 2022
Search, email, and social media are likely stalwart tactics in your acquisition marketing arsenal but there are other effective tactics. Download our eBook, 5 Customer Acquisition Strategies You May Be Missing, ...
Chrissy Kammerer
Jan 21, 2022
As we continue to look optimistically at the future, we wanted to tap some of the industry’s top minds’ on their predictions to what they see coming down the ...
Mandy O'Brien
Jan 21, 2022
Get 4 fashion affiliate marketing strategies to capture the $1.17T apparel market. Learn how influencers (22% revenue share), brand bundling, and AR try-on data increase conversion rates and AOV for retail brands ...