Partnerize blog.

Tag: Affiliate Marketing

Ryan Williams
Jun 17, 2026

Optimizing Your Affiliate Partner Mix: Laying the Groundwork for…

Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys ...

Michael Carr
Apr 29, 2026

The 5 Most Effective Ways to Manage Affiliate Programs With AI

To sum up, AI affiliate management features are here to help you move away from manual tasks and toward a more profitable program. Using AI does not just save time; ...

Maura Smith
Apr 27, 2026

ICYMI: Creators Are Not the Future of Affiliate Marketing, and That’s a…

For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevitable path to becoming one. The argument is ...

Michael Carr
Apr 22, 2026

Architecting for Influence: How AI Transitioned from a Diagnostic Tool to…

AI affiliate program management is the use of artificial intelligence to automate and optimize key affiliate operations, including partner discovery, fraud detection, attribution tracking, personalized outreach, and dynamic commissioning. AI ...

Chrissy Kammerer
Mar 17, 2026

What is Agentic Affiliate Marketing? & Why Your Current Program is…

Agentic affiliate marketing is a way to use autonomous AI agents, tools, and technology platforms in order to manage and grow your partnership programs. All with little or no human ...

Kate Ellis
Mar 16, 2026

The Shift to Social & Science: Key Lessons from the UK 2025 Beauty…

The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...

Chrissy Kammerer
Mar 15, 2026

Algorithmic Invisibility: The Hidden AI Risk Erasing Your Affiliate Revenue

Stop affiliate channel revenue loss from Algorithmic Invisibility. Learn how AI discovery layers filter partners and how predictive intelligence secures your market share.

Chrissy Kammerer
Mar 12, 2026

The 5 Most Effective Ways to Manage Affiliate Programs With AI

Learn the 5 most effective ways to manage affiliate programs with AI, including journey reconstruction, predictive partner discovery, and automated fraud monitoring.

Andy Crossen
Mar 12, 2026

From Getting Seen to Getting Paid: Partnerize & Profound Join Forces to…

Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. ...

Maura Smith
Feb 10, 2026

The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven…

Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...

Chrissy Kammerer
Jan 26, 2026

Why Food Category Brands Can't See Their Most Valuable Marketing Channel

Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...

Chrissy Kammerer
Jan 19, 2026

3 New Problems Brands Must Solve with Their Affiliate Platforms

3 problems brands must solve with affiliate platforms in 2026. Learn why legacy networks fail at tracking, attribution, and profitability.

Chrissy Kammerer
Jan 13, 2026

Home Improvement Publishers Drive 2.71× More Influence Than Last-Click…

When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...

Chrissy Kammerer
Jan 05, 2026

Your Best Tech Publishers Aren't Getting Credit (And Why That's Costing You)

PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.

Chrissy Kammerer
Dec 26, 2025

5 Trending Features Your Affiliate Platform Needs in 2026

Affiliate platforms need to advance to catch up with the gen ai marketing world we now live in. Here are the trending features you'll need to have in your stack ...

Chrissy Kammerer
Dec 19, 2025

The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate…

Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.

Kate Ellis
Dec 11, 2025

Golden Quarter 2025: What Affiliate Marketers Need to Know to Maximize Q4…

Every year, Q4 earns its reputation as the “Golden Quarter” for brands. But when consumers actually spend, why they spend, and where they go for deals has shifted dramatically.

Kate Ellis
Dec 03, 2025

Beyond the Buzz: What Consumers Really Expect from AI-Powered…

Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys.

Faria Huq
Sep 02, 2025

Navigating the Storm: Why Partnerships are Crucial in Today’s Economic…

In an unpredictable economic climate where every dollar must work harder, partnerships has emerged as a recession-resilient growth engine delivering ROI, reach, and growth in one of the most challenging ...

Faria Huq
Aug 26, 2025

An Australian Perspective: Brand Safety in Digital and Affiliate Marketing

For Australian marketers, the path forward is clear: you must balance audience reach with brand reputation.

Chrissy Kammerer
Jul 29, 2025

The 5 Most Important Things to Have in an Affiliate Resource Hub

Here are the 5 Important things to include in your affiliate resource hubs - Learn why your hubs matters and the five most important things it must include to make your ...

Georgina Gray
Nov 27, 2024

Luxury Retail Trends and Black Friday 2024: A Landscape in Transition

While financial conditions may be improving for shoppers, they remain selective.

Vanja Wilson
Oct 30, 2024

Partnership Day Sydney 2024: Pro Tips from Our Masterclasses

Partnerize’s annual Partnership Day in Sydney lived up to this year’s theme: "Level Up".

Kate Ellis
Oct 30, 2024

Recap: PI Live Europe 2024 with Harvey Nichols & Charlotte Tilbury on…

The affiliate marketing landscape is rapidly evolving.

Chrissy Kammerer
Oct 29, 2024

[eBook] Key Considerations: Adapting to Shifting Consumer Trends in the…

Looking ahead to the 2024 holiday season...

Chrissy Kammerer
Oct 28, 2024

Singles' Day 2024: How to Prepare

When evaluating Singles' Day results from 2023...

Kate Ellis
Oct 23, 2024

[REPORT] State of the Nation 2024: Affiliate and Partner Marketing

Affiliate and partner marketing are often referred to as digital’s best-kept secret.

Katie Spurkeland
Oct 08, 2024

Partnership Optimization: 5 Ways to Combat 2024 Holiday Shopping Season…

In addition to considering key shopping holidays...

Matt Gilbert
Sep 25, 2024

The Earned Media Value in Affiliate Marketing ROAS

One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model.

Leeanne Boulton
Sep 13, 2024

Partnerize Shortlists for Four Categories at the Global Performance…

The Global Performance Marketing Awards celebrate innovation, creativity, and success.

Chrissy Kammerer
Sep 05, 2024

The 8 Most Important Tips for Finding the Best Affiliate Network for You

Here are eight important tips for finding the best affiliate network for you.

Georgia Hudson
Aug 27, 2024

Inspired by Travel: How CAMILLA Built a Better Global Affiliate Program…

In 2023, CAMILLA was looking for a global software and service that could support their expansion strategy.

Chrissy Kammerer
Aug 22, 2024

The Most Popular Types of Affiliate Partners and Their Benefits

Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy.

Chrissy Kammerer
Aug 15, 2024

Influencer Vs Affiliate Marketing: The Main Difference Between the Two

Learn the main differences between affiliate and influencer marketing.

Chrissy Kammerer
Aug 01, 2024

5 Excellent Examples of Affiliate Marketing Program Landing Pages

As you can see, brands use a variety of benefits and approaches on their landing pages to attract partners.

Georgia Hudson
Jul 17, 2024

[Case Study] MILKRUN’s Affiliate Strategy: A Quick Ride to Success with…

As a newcomer to affiliate marketing, MILKRUN recruited Partnerize to facilitate a proper introduction to the channel.

Chrissy Kammerer
May 16, 2024

[eBook] The Disconnect Between Influencers & Affiliate Marketing

Want to learn more about some of the biggest reasons behind the absence of a definitive playbook...

Heather Zuleba
Apr 18, 2024

Navigating the Maze: Understanding Google Analytics vs Affiliate Platform…

Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI.

Chrissy Kammerer
Apr 11, 2024

What Exactly Is an Affiliate Company

This guide provides an in-depth look at what affiliate company is, how it works, and the benefits of working with an affiliate marketing company.

Shaniece Whale
Mar 07, 2024

This Month & Every Month: Empowering Women in Their Roles and Beyond

According to McKinsey, the landscape of the U.S. workforce is shifting, with women comprising almost half of all employees as of February 2023.

Faria Huq
Jan 31, 2024

Ready or Not: The Cookieless Future is Coming in 2025

Facing the cookieless future of 2025, Partnerize is educating marketers...

Chrissy Kammerer
Jan 19, 2024

[REPORT] Affiliate Marketing: More Than a Conversion-Driving Channel

For many brands, affiliate marketing is an important part of the marketing mix.

Chrissy Kammerer
Dec 31, 2023

The 11 Most Important Affiliate Marketing Metrics: KPIs Every Program…

The 11 affiliate marketing metrics every program manager must track with formulas...

Aftab Aslam
Dec 27, 2023

Maximizing Social Media Influencer Programs with Dynamic Commissioning

Affiliate marketing can be a great boost to sales, particularly in an uncertain economic environment...

Leeanne Boulton
Sep 19, 2023

Partnerize Shortlists For Eight Global Performance Marketing Awards

Partnerize is honored to be shortlisted in eight categories at the Seventh Global Performance Marketing Awards (GPMAs)...

Georgia Hudson
Sep 10, 2023

The 10 Best Australian Affiliate Programs

Here are the best 10 affiliate programs in Australia.

Maura Smith
May 22, 2023

Partnership Marketing in Uncertain Times

Despite the challenges in today's uncertain economic climate, partnership marketing presents a powerful opportunity for marketers.

Chrissy Kammerer
May 03, 2023

The Full Affiliate Marketing Checklist for Program Management

Here is the complete checklist for managing your affiliate programs.