Partnerize blog

Tag: Affiliate Marketing Strategies

Kate Ellis
Mar 16, 2026

The Shift to Social & Science: Key Lessons from the UK 2025 Beauty Advent season

The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...

Matt Gilbert
Feb 02, 2026

When Influence Becomes Invisible, Measurement Becomes Infrastructure

AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used.

Matt Gilbert
Oct 27, 2025

VantagePoint™: Debunking the Affiliate Incrementality Myth

The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated ...

Kate Ellis
Oct 22, 2025

The UK Digital Adspend 2025: A Turning Point for Performance, Partnerships, and Accountability

The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...

Maura Smith
Oct 21, 2025

Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market

Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance.

Maura Smith
Oct 20, 2025

The Next Great Shift in Marketing: Why Zero-Click Demands Urgent Action

Consumer journeys are changing faster than most marketers can keep pace with. Generative AI is collapsing once-clear paths into compressed experiences, where discovery, evaluation, and recommendation happen in a single ...

Maura Smith
Oct 13, 2025

AEO Explained: The New Frontier of Digital Visibility

The explosive growth of AI has disrupted the familiar path to purchase, creating a new "zero-click" reality where established metrics are fundamentally changed. The chart below compares the traditional click-based ...

Maura Smith
Oct 08, 2025

Beyond the Click: Capturing New Conversions in the Age of AI

The explosion of generative AI and advanced Large Language Models (LLMs) has ushered in an era of zero-click discovery, rendering traditional last-click attribution models obsolete for measuring modern marketing channel ...

Katie Spurkeland
Sep 17, 2025

Rethinking Incrementality in Affiliate Measurement

In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to ...

Shaniece Whale
Sep 09, 2025

ICYMI: On-Demand Insights from Partnership Day London 2025

The global Partnership Day series may be complete for 2025, but the insights continue. Access the Partnership Day London 2025 Video Hub today and catch up on the strategies shaping the future ...

Leeanne Boulton
Jul 22, 2025

Partnerize & Growth HQ Build a Stronger Content Partner Strategy for Pair Eyewear

Customizable eyewear brand Pair Eyewear partnered with agency Growth HQ to evolve its affiliate strategy. The result? A 135% increase in new user sales, major content partnerships, and a scalable new ...

Mandy O'Brien
Dec 02, 2024

The Power of Diversification in Affiliate Marketing: Lessons for Q4 and Beyond

By laying a solid foundation internally, being smart with your budgets, and expanding your partnership horizons, brands can survive and thrive during Q4 and beyond. Now is the time to ...

Matt Gilbert
Sep 25, 2024

The Earned Media Value in Affiliate Marketing ROAS

One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model. Meaning partners are only paid commissions on intended or agreed upon outcomes or conversions. When it comes ...

Kate Ellis
Jun 24, 2024

Adapting to Change and the Ever-Evolving Power of Partnerships Within the Marketing Mix

As digital and commercial landscapes shift, the ability to respond quickly and effectively becomes paramount. Recently, at Partnership Day London (PDLDN), sessions were held to tackle the strategic shifts brands ...

Mandy O'Brien
Jan 21, 2022

4 Fashion Affiliate Marketing Strategies that Will Drive Sales in 2026

Get 4 fashion affiliate marketing strategies to capture the $1.17T apparel market. Learn how influencers (22% revenue share), brand bundling, and AR try-on data increase conversion rates and AOV for retail brands ...