# Partnerize blog.

### Tag: affiliate marketing insights

**Kate Ellis**  
Mar 16, 2026  
###### [The Shift to Social & Science: Key Lessons from the UK 2025 Beauty Advent Season](/content/resources/blog/the-shift-to-social-science-key-lessons-from-the-uk-2025-beauty-advent-season/index.html)  
The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...

**Chrissy Kammerer**  
Aug 28, 2025  
###### [Last-Minute Planning & Optimizations: Back-to-School Partnership Playbooks](/content/resources/blog/last-minute-planning-optimizations-back-to-school-partnership-playbooks/index.html)  
The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers ...

**Faria Huq**  
Aug 26, 2025  
###### [An Australian Perspective: Brand Safety in Digital and Affiliate Marketing](/content/resources/blog/an-australian-perspective-brand-safety-in-digital-and-affiliate-marketing/index.html)  
For Australian marketers, the path forward is clear: you must balance audience reach with brand reputation. With a proactive strategy and the right technology, you can protect your brand while ...

**Kanako Buckley**  
Aug 18, 2025  
###### [Affiliate Advantage: Unlocking Growth in Japan’s Unique Market](/content/resources/blog/affiliate-advantage-unlocking-growth-in-japans-unique-market/index.html)  
While affiliate marketing revenue growth has slowed slightly recently, the Japanese affiliate market remains a high-value opportunity for global brands. Competition is intensifying, making localized strategies, AI-driven insights, and strong ...

**Chrissy Kammerer**  
Dec 31, 2024  
###### [Looking Ahead: Key Predictions for Affiliate & Partnership Marketing in 2025](/content/resources/blog/looking-ahead-key-predictions-for-affiliate-partnership-marketing-in-2025/index.html)  
As we quickly close out a transformative year in the affiliate and partnership space, it’s now time to take a beat and look ahead. What trends will define success ...

**Vanja Wilson**  
Oct 30, 2024  
###### [Partnership Day Sydney 2024: Pro Tips from Our Masterclasses](/content/resources/blog/partnership-day-sydney-2024-pro-tips-from-our-masterclasses/index.html)  
Partnerize’s annual Partnership Day in Sydney lived up to this year’s theme: "Level Up". Held at the Sydney Opera House, the event brought together industry experts and partners ...

**Kate Ellis**  
Oct 30, 2024  
###### [Recap: PI Live Europe 2024 with Harvey Nichols & Charlotte Tilbury on Affiliate Partnerships](/content/resources/blog/recap-pi-live-europe-2024-with-harvey-nicols-charlotte-tilbury-on-affiliate-partnerships-driving-success-through-diversification-collaboration/index.html)  
The affiliate marketing landscape is rapidly evolving, with a growing emphasis on new partner types, collaboration, and data-driven insights. Brands like Charlotte Tilbury and Harvey Nichols, powered by Partnerize, are ...

**Kate Ellis**  
Oct 23, 2024  
###### [State of the Nation 2024: Affiliate and Partner Marketing](/content/resources/blog/report-state-of-the-nation-2024-affiliate-and-partner-marketing/index.html)  
Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. ...

**Matt Gilbert**  
Sep 25, 2024  
###### [The Earned Media Value in Affiliate Marketing ROAS](/content/resources/blog/the-earned-media-value-in-affiliate-marketing-roas/index.html)  
One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model. Meaning partners are only paid commissions on intended or agreed upon outcomes or conversions. When it comes ...

**Dom Principato**  
Sep 11, 2024  
###### [Affiliate’s “It” Partner: Everything You Need to Know About Working with Buy-Now-Pay-Later Publishers](/content/resources/blog/affiliates-it-partner-everything-you-need-to-know-about-working-with-buy-now-pay-later-publishers/index.html)  
Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...

**Katie Spurkeland**  
Sep 03, 2024  
###### [New to Partnerize: Create a Branded Experience at Partners’ First Touchpoint](/content/resources/blog/new-to-partnerize-create-a-branded-experience-at-partners-first-touchpoint-with-custom-sign-up-pages/index.html)  
Effectively optimizing partnerships requires advertisers to tailor experiences based on the unique needs of individual or segments of partners–strategy that lays groundwork for mutually beneficial relationships.

**Kate Ellis**  
Apr 27, 2023  
###### [Affiliate Marketing in Australia: A Growing Revenue Stream for Brands and Publishers](/content/resources/blog/survey-affiliate-marketing-in-australia-a-growing-revenue-stream-for-brands-and-publishers/index.html)  
Affiliate marketing is continuing to gain recognition in Australia as a valuable and sophisticated acquisition channel for brands and a growing revenue stream for publishers. In fact, the IAB Australia ...