Partnerize blog.

Tag: affiliate marketing insights

Kate Ellis
Mar 16, 2026

The Shift to Social & Science: Key Lessons from the UK 2025 Beauty Advent Season

The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...

Chrissy Kammerer
Aug 28, 2025

Last-Minute Planning & Optimizations: Back-to-School Partnership Playbooks

The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers ...

Faria Huq
Aug 26, 2025

An Australian Perspective: Brand Safety in Digital and Affiliate Marketing

For Australian marketers, the path forward is clear: you must balance audience reach with brand reputation. With a proactive strategy and the right technology, you can protect your brand while ...

Kanako Buckley
Aug 18, 2025

Affiliate Advantage: Unlocking Growth in Japan’s Unique Market

While affiliate marketing revenue growth has slowed slightly recently, the Japanese affiliate market remains a high-value opportunity for global brands. Competition is intensifying, making localized strategies, AI-driven insights, and strong ...

Chrissy Kammerer
Dec 31, 2024

Looking Ahead: Key Predictions for Affiliate & Partnership Marketing in 2025

As we quickly close out a transformative year in the affiliate and partnership space, it’s now time to take a beat and look ahead. What trends will define success ...

Vanja Wilson
Oct 30, 2024

Partnership Day Sydney 2024: Pro Tips from Our Masterclasses

Partnerize’s annual Partnership Day in Sydney lived up to this year’s theme: "Level Up". Held at the Sydney Opera House, the event brought together industry experts and partners ...

Kate Ellis
Oct 30, 2024

Recap: PI Live Europe 2024 with Harvey Nichols & Charlotte Tilbury on Affiliate Partnerships

The affiliate marketing landscape is rapidly evolving, with a growing emphasis on new partner types, collaboration, and data-driven insights. Brands like Charlotte Tilbury and Harvey Nichols, powered by Partnerize, are ...

Kate Ellis
Oct 23, 2024

State of the Nation 2024: Affiliate and Partner Marketing

Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. ...

Matt Gilbert
Sep 25, 2024

The Earned Media Value in Affiliate Marketing ROAS

One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model. Meaning partners are only paid commissions on intended or agreed upon outcomes or conversions. When it comes ...

Dom Principato
Sep 11, 2024

Affiliate’s “It” Partner: Everything You Need to Know About Working with Buy-Now-Pay-Later Publishers

Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...

Katie Spurkeland
Sep 03, 2024

New to Partnerize: Create a Branded Experience at Partners’ First Touchpoint

Effectively optimizing partnerships requires advertisers to tailor experiences based on the unique needs of individual or segments of partners–strategy that lays groundwork for mutually beneficial relationships.

Kate Ellis
Apr 27, 2023

Affiliate Marketing in Australia: A Growing Revenue Stream for Brands and Publishers

Affiliate marketing is continuing to gain recognition in Australia as a valuable and sophisticated acquisition channel for brands and a growing revenue stream for publishers. In fact, the IAB Australia ...