# Singles’ Day 2024: How to Prepare

Oct 28, 2024

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Director of Content

Since its inception in 2009 as a retail-focused holiday in China, Singles’ Day has evolved into a global shopping phenomenon. Originally celebrated as a day for individuals to treat themselves—without the pressure of being in a relationship—Singles’ Day has now become one of the world’s largest shopping events. In 2023, total retail sales reached an astounding [$159.67B USD](https://chinaskinny.com/blog/2023-singles-day-infographic#:~:text=%F0%9F%93%8C%20Record%20Sales%20Figures%20%E2%80%93%20The,2500%20categories%20and%2089%2C000%20brands)–a 2.08% increase from the previous year—and the event continues to grow each year.

For Partnerize’s part, our clients’ previous year’s performance is a good indication of what we can expect for the current year and that can help inform our clients’ and partners’ holiday strategy and execution plans. So let’s take a look at 2023’s Singles’ Day performance across Partnerize to help better predict and be prepared for what’s ahead.

When evaluating Singles’ Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue, average order value growth, plus more! You can download our Singles’ Day sheet right [here](https://go.partnerize.com/singles-day-2024) and you can check out even more peak planning and optimization tips by visiting our [Holiday Shopping Hub](https://go.partnerize.com/seasonal-resources-holiday-shopping-hub).