Simplify your Back-to-School Planning with Partnerize’s Analytics

Jul 30, 2024

Craig Edgson
Product Marketing Manager

With parents planning to spend nearly $600 per child during this back-to-school shopping season, leveraging insights from previous performance is critical to strategic optimization. To develop your back-to-school strategy, tap into recent reporting and analytics updates from Partnerize that allow you to:

• Identify back-to-school trends. Comparison reporting combined with our custom report builder lets you focus your performance reporting on previous back-to-school periods, giving you an easy way to view which products and partners were the best performers. With custom date and comparison ranges available across multiple metrics, you can quickly view trends to help drive your marketing strategy.
• Garner insights with easily-digestible visuals. Customizable tables and charts allow you to easily display important data, giving performance insights, and a greater understanding of how specific partners and products impact overall performance. Richer on-demand insights and granular reporting capabilities give at-a-glance product and partner level data, and quick hover partner and chart detail pop-ups give you an easy view of the important information you need to tailor your marketing strategies. Dive deeper into your partners promotional strategies by using inactive date reporting to see exactly when they are driving conversions across your reporting period.
• Keep on top of partner payments. With the addition of payment information to transaction reporting, both you and your partners can see exactly where any transaction is in the payment process, to easily keep track of which transactions are still outstanding, and which have commissions ready to be paid.
• Easily share performance readouts with your team. Quickly download a CSV of table and conversion reports for further analysis to feed into wider promo planning. Time saving functionality allows you to quickly share reports via email with your team or any other users, giving quick visibility into your previous successful promotions, both for back to school, or any other major shopping holidays.

Tap into the Partnerize platform’s reporting enhancements by visiting the Analytics suite. Not a Partnerize client yet? Learn more about how Partnerize can help you maximize the benefits of the partnership channel. Get in touch at contact@partnerize.com.