# New Byline: How Rich Real-Time Data is Accelerating Partner Marketing

- [Data](/content/resources/blog/tag/data/index.html)

Mar 14, 2018

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

CMO, RevLifter

Today, Martech Series published a [nice piece](https://martechseries.com/mts-insights/guest-authors/how-rich-real-time-data-is-accelerating-partner-marketing/) on how real-time data is driving change and improved performance for partner marketing programs. As data-driven marketing “arrives” in the partner space, it’s having profound impacts on the way we do business. Here’s a clip from the post:

_**Between the click and the purchase, there are many steps in the customer journey that marketers want to understand. Users might browse deals, conduct a brand or product search, check sizes, and add items to cart. Each of these “conversion events” helps the marketer understand where a retailer is holding on to – or losing – would-be buyers.**_

_**Across our merchant client base, we are seeing many businesses begin to track all of these interim consumer actions in order to better understand user flow and decision-making processes.**_

Read the entire article on the Martech Today site by [clicking this link](https://martechseries.com/mts-insights/guest-authors/how-rich-real-time-data-is-accelerating-partner-marketing/).

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our [home page](/content/site-root.html) for more information.)