## [Prioritize Revenue Protection Against Ad Blockers and Privacy Changes with Custom…](/content/resources/blog/prioritize-revenue-protection-against-ad-blockers-and-privacy-changes-with-custom-tracking/index.html)

[Partnerize is leading the charge in future-proofing your program. While our underlying infrastructure is already built to withstand ongoing browser changes, true resilience requires a complimentary solution to safeguard against ...](/content/resources/blog/prioritize-revenue-protection-against-ad-blockers-and-privacy-changes-with-custom-tracking/index.html)

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Partnerize is the leader in partnership automation. The world’s leading companies rely on our award winning platform to drive and manage over $6B in partner sales and $500M in partner payments every year.

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 15, 2026

###### [Prioritize Revenue Protection Against Ad Blockers and Privacy Changes with…](/content/resources/blog/prioritize-revenue-protection-against-ad-blockers-and-privacy-changes-with-custom-tracking/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Jul 14, 2026

###### [Publishers Are Doing 3.84x More Work Than Your Affiliate Program Can See](/content/resources/blog/publishers-are-doing-3-84x-more-work-than-your-affiliate-program-can-see/index.html)

[The 2026 Zero-Click Commerce Index™ documents the gap between AI-mediated publisher influence and affiliate program measurement across six U.S. consumer categories. It means for advertisers and publishers operating in today’...](/content/resources/blog/publishers-are-doing-3-84x-more-work-than-your-affiliate-program-can-see/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 09, 2026

###### [Bring Mobile App Events into the Partnership Fold with the New Mobile SDK…](/content/resources/blog/bring-mobile-app-events-into-the-partnership-fold-with-the-new-mobile-sdk-from-partnerize/index.html)

[Operate from a holistic view of results with the Partnerize Mobile SDK, a mobile app event tracking solution that empowers brands with mobile apps to capture in-app events–insight that ...](/content/resources/blog/bring-mobile-app-events-into-the-partnership-fold-with-the-new-mobile-sdk-from-partnerize/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 01, 2026

###### [Insights in Your Inbox: How Partnerize Scheduled Reports Streamlines Global…](/content/resources/blog/insights-in-your-inbox-how-partnerize-scheduled-reports-streamlines-global-alignment-and-optimization/index.html)

[Partnerize puts the reporting you need in your inbox when you need it most with the ability to schedule reports, the latest enhancement to the platform’s reporting suite.](/content/resources/blog/insights-in-your-inbox-how-partnerize-scheduled-reports-streamlines-global-alignment-and-optimization/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jun 23, 2026

###### [Plug the Leaks: How to Stop Losing Partnership Channel Revenue to Broken…](/content/resources/blog/plug-the-leaks-how-to-stop-losing-partnership-channel-revenue-to-broken-links-and-outdated-creative/index.html)

[Partnerize eliminates the friction of manual link updates with easily-implemented functionality that automates tedious tasks and offers immediate payoffs so that you can stay focused on driving results.](/content/resources/blog/plug-the-leaks-how-to-stop-losing-partnership-channel-revenue-to-broken-links-and-outdated-creative/index.html)

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[**Ryan Williams**](/content/resources/blog/author/ryan-williams/index.html)

Jun 17, 2026

###### [Optimizing Your Affiliate Partner Mix: Laying the Groundwork for…](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy/index.html)

[Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys ...](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy/index.html)

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[**Mary Anzalone**](/content/resources/blog/author/mary-anzalone/index.html)

Jun 11, 2026

###### [The Execution Gap: What Happens to Your Brand Voice After the Creative…](/content/resources/blog/the-execution-gap-what-happens-to-your-brand-voice-after-the-creative-brief/index.html)

[Long-term trust is earned by the actual placement your customer sees on their screen, not the static proof you approved on paper. In a complex partner ecosystem, true brand integrity ...](/content/resources/blog/the-execution-gap-what-happens-to-your-brand-voice-after-the-creative-brief/index.html)

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[**Michael Carr**](/content/resources/blog/author/michael-carr/index.html)

Jun 10, 2026

###### [The Definitive Framework for Measuring AI-Driven Conversions](/content/resources/blog/the-definitive-framework-for-measuring-ai-driven-conversions/index.html)

[Explore frameworks and tools marketers use to quantify AI-driven conversions, including unified data layers, advanced tracking, and multi-touch modeling.](/content/resources/blog/the-definitive-framework-for-measuring-ai-driven-conversions/index.html)

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[**Mary Anzalone**](/content/resources/blog/author/mary-anzalone/index.html)

Jun 04, 2026

###### [Why Every Partner Dispute Costs You (Even the Ones You Win)](/content/resources/blog/why-every-partner-dispute-costs-you-even-the-ones-you-win/index.html)

[Deploying automated verification transforms partner management from an adversarial art into a programmatic science. By establishing a shared, deterministic record of the digital storefront, you protect both your margins and ...](/content/resources/blog/why-every-partner-dispute-costs-you-even-the-ones-you-win/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Jun 02, 2026

###### [\[RELEASE\]: eMarketer and Partnerize Study Shows AI Discovery Is Outpacing…](/content/resources/blog/release-emarketer-and-partnerize-study-shows-ai-discovery-is-outpacing-marketing-measurement/index.html)

[New research finds marketers risk losing visibility and partner influence as AI-driven discovery changes how commercial value is measured.](/content/resources/blog/release-emarketer-and-partnerize-study-shows-ai-discovery-is-outpacing-marketing-measurement/index.html)

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[**Mary Anzalone**](/content/resources/blog/author/mary-anzalone/index.html)

May 29, 2026

###### [Why Manual Verification Is Failing Your Program](/content/resources/blog/why-manual-verification-is-failing-your-program/index.html)

[The average enterprise partnership program now operates within a complex, machine-mediated market across high-authority editorial sites, creator feeds, video reviews, newsletters, and generative AI recommendations.](/content/resources/blog/why-manual-verification-is-failing-your-program/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

May 27, 2026

###### [Redefining Partner Incentives: Why the Click is No Longer Your System of…](/content/resources/blog/redefining-partner-incentives-why-the-click-is-no-longer-your-system-of-record/index.html)

[Continuing to evaluate your modern partnerships through a legacy, click-based lens is no longer just a reporting issue—it is a strategic liability. If your infrastructure cannot verify and reward ...](/content/resources/blog/redefining-partner-incentives-why-the-click-is-no-longer-your-system-of-record/index.html)

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[**Michael Carr**](/content/resources/blog/author/michael-carr/index.html)

May 19, 2026

###### [How to Turn AI Search Visibility Into Measurable Marketing ROI](/content/resources/blog/ai-search-visibility-marketing-roi/index.html)

[Learn how to track AI citation influence, audit visibility, choose tools, and attribute revenue from AI search exposures to marketing outcomes.](/content/resources/blog/ai-search-visibility-marketing-roi/index.html)

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[**Brent Fraser**](/content/resources/blog/author/brent-fraser/index.html)

May 18, 2026

###### [Partnerize Appoints David Dowd to Lead Global Sales for VantagePoint™](/content/resources/blog/partnerize-appoints-david-dowd-to-lead-global-sales-for-vantagepoint/index.html)

[The appointment of David Dowd reinforces growing enterprise momentum behind AI-era measurement and compensation infrastructure.](/content/resources/blog/partnerize-appoints-david-dowd-to-lead-global-sales-for-vantagepoint/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

May 12, 2026

###### [Why the Partnerize Tag is Partners’ Secret Sauce for Programmatic Growth](/content/resources/blog/why-the-partnerize-tag-is-partners-secret-sauce-for-programmatic-growth/index.html)

[As the digital landscape continues to make seismic shifts, the pressure on partners to maintain persistent tracking and relevant content has never been higher.](/content/resources/blog/why-the-partnerize-tag-is-partners-secret-sauce-for-programmatic-growth/index.html)

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[**Matt Gilbert**](/content/resources/blog/author/matt-gilbert/index.html)

May 11, 2026

###### [The New Competitive Battleground Is “Share of Shortlist™”](/content/resources/blog/the-new-competitive-battleground-is-share-of-shortlist/index.html)

[Share of Shortlist™ is the emerging measure of brand presence inside AI-mediated decision environments. For the last twenty years, marketers optimized for share of voice. The goal was visibility across ...](/content/resources/blog/the-new-competitive-battleground-is-share-of-shortlist/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

May 07, 2026

###### [Beyond the Last Click: Rethinking Incrementality for the Modern Marketer](/content/resources/blog/beyond-the-last-click-rethinking-incrementality-for-the-modern-marketer/index.html)

[For too long, the partnership industry has relied on a last-click model that treats every conversion as equal. But in a landscape where consumer journeys are increasingly fragmented, simply counting ...](/content/resources/blog/beyond-the-last-click-rethinking-incrementality-for-the-modern-marketer/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

May 04, 2026

###### [The Partnership Audit: Why Strategic Level-Setting is the First Step to…](/content/resources/blog/the-partnership-audit-why-strategic-level-setting-is-the-first-step-to-mastery/index.html)

[In the current market, "business as usual" has become a high-risk strategy. As the consumer journey evolves, the metrics that defined success yesterday—total clicks and top-line volume—are no ...](/content/resources/blog/the-partnership-audit-why-strategic-level-setting-is-the-first-step-to-mastery/index.html)

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[**Michael Carr**](/content/resources/blog/author/michael-carr/index.html)

Apr 29, 2026

###### [The 5 Most Effective Ways to Manage Affiliate Programs With AI](/content/resources/blog/the-5-most-effective-ways-to-manage-affiliate-programs-with-ai/index.html)

[To sum up, AI affiliate management features are here to help you move away from manual tasks and toward a more profitable program. Using AI does not just save time; ...](/content/resources/blog/the-5-most-effective-ways-to-manage-affiliate-programs-with-ai/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Apr 27, 2026

###### [ICYMI: Creators Are Not the Future of Affiliate Marketing, and That’s a…](/content/resources/blog/icymi-creators-are-not-the-future-of-affiliate-marketing-and-thats-a-good-thing/index.html)

[For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevitable path to becoming one. The argument is ...](/content/resources/blog/icymi-creators-are-not-the-future-of-affiliate-marketing-and-thats-a-good-thing/index.html)

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[**Michael Carr**](/content/resources/blog/author/michael-carr/index.html)

Apr 24, 2026

###### [The Performance Economics Gap: Why Your Current System is Missing 80% of…](/content/resources/blog/the-performance-economics-gap-why-your-current-system-is-missing-80-of-your-best-partners/index.html)

[But in today's AI-mediated, zero-click world, the click is no longer the moment of truth. And the LLMs did us all a favor — they've provided the forcing function to finally ...](/content/resources/blog/the-performance-economics-gap-why-your-current-system-is-missing-80-of-your-best-partners/index.html)

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[**Michael Carr**](/content/resources/blog/author/michael-carr/index.html)

Apr 22, 2026

###### [Architecting for Influence: How AI Transitioned from a Diagnostic Tool to…](/content/resources/blog/architecting-for-influence-how-ai-transitioned-from-a-diagnostic-tool-to-an-outcome-system/index.html)

[AI affiliate program management is the use of artificial intelligence to automate and optimize key affiliate operations, including partner discovery, fraud detection, attribution tracking, personalized outreach, and dynamic commissioning. AI ...](/content/resources/blog/architecting-for-influence-how-ai-transitioned-from-a-diagnostic-tool-to-an-outcome-system/index.html)

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[**Andy Crossen**](/content/resources/blog/author/andy-crossen/index.html)

Apr 21, 2026

###### [From Measurable to Compensable: The Influence Compensation Lighthouse…](/content/resources/blog/from-measurable-to-compensable-the-influence-compensation-lighthouse-program-is-here/index.html)

[AI-driven discovery has reshaped how consumers find, evaluate, and purchase products. Whether it’s a recommendation surfaced in an AI-generated answer, publisher content that shapes a decision before any search ...](/content/resources/blog/from-measurable-to-compensable-the-influence-compensation-lighthouse-program-is-here/index.html)

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[**Michael Carr**](/content/resources/blog/author/michael-carr/index.html)

Apr 17, 2026

###### [The Incrementality Gap: Why Scale is Meaningless Without a System of Record…](/content/resources/blog/the-incrementality-gap-why-scale-is-meaningless-without-a-system-of-record-for-influence/index.html)

[Click-based affiliate attribution systematically undercounts true affiliate influence by missing the influence that happens before—or entirely without—a trackable click. Zero-click attribution is a measurement approach that captures partner ...](/content/resources/blog/the-incrementality-gap-why-scale-is-meaningless-without-a-system-of-record-for-influence/index.html)

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[**Michael Carr**](/content/resources/blog/author/michael-carr/index.html)

Apr 17, 2026

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[**Mary Anzalone**](/content/resources/blog/author/mary-anzalone/index.html)

Apr 16, 2026

###### [The 7 Placement Errors That Happen Without You Knowing](/content/resources/blog/the-7-placement-errors-that-happen-without-you-knowing/index.html)

[Partnership programs are growing fast, branching out, and reaching into upper-funnel strategies. And as they expand, keeping everything running smoothly can get tricky. That’s where Placement Verification from Partnerize ...](/content/resources/blog/the-7-placement-errors-that-happen-without-you-knowing/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Apr 14, 2026

###### [Beyond the Transaction: How a Luxury Culinary Brand Achieved a 535% Revenue…](/content/resources/blog/beyond-the-transaction-how-a-luxury-culinary-brand-achieved-a-535-revenue-surge/index.html)

[In the luxury lifestyle space, growth isn't just about more clicks—it’s about higher-quality influence. By moving away from a traditional affiliate model toward a precision-based strategy, a high-end ...](/content/resources/blog/beyond-the-transaction-how-a-luxury-culinary-brand-achieved-a-535-revenue-surge/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Apr 09, 2026

###### [Q1 2026: Pacesetters APAC Affiliate Board Inaugural Insights Report](/content/resources/blog/q1-2026-pacesetters-apac-affiliate-board-inaugural-insights-report/index.html)

[The inaugural meeting of Pacesetters took place on February 26, 2026. It established a clear consensus on the channel’s evolution; affiliate is moving from a last-click performance model to a strategic, ...](/content/resources/blog/q1-2026-pacesetters-apac-affiliate-board-inaugural-insights-report/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 01, 2026

###### [Commission with Precision: How Parameter-Level Data Unlocks Sub-Affiliate…](/content/resources/blog/commission-with-precision-how-parameter-level-data-unlocks-sub-affiliate-success/index.html)

[Deploying a tactical commissioning strategy requires advertisers to pass and optimize granular metadata–tracking optimization that has shifted from a "nice-to-have" to a strategic necessity. Partnerize enables advertisers to evolve ...](/content/resources/blog/commission-with-precision-how-parameter-level-data-unlocks-sub-affiliate-success/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Mar 30, 2026

###### [AI Is Changing How Publishers Get Credit for Their Content, and Advertisers…](/content/resources/blog/ai-is-changing-how-publishers-get-credit-for-their-content-and-advertisers-should-care-too/index.html)

[AI-powered summaries in search, alongside LLMs like ChatGPT and Gemini, have changed how people find information, products, and services. It’s also changed how (and how much) publishers get paid.](/content/resources/blog/ai-is-changing-how-publishers-get-credit-for-their-content-and-advertisers-should-care-too/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Mar 26, 2026

###### [Google’s AI Overviews Are Hiding Publisher Value — and the CMA Just…](/content/resources/blog/googles-ai-overviews-are-hiding-publisher-value-and-the-cma-just-confirmed-it/index.html)

[For a long time, publishers were told that visibility and revenue were the same. If their content ranked well, they’d earn traffic. And this traffic could be monetized with ...](/content/resources/blog/googles-ai-overviews-are-hiding-publisher-value-and-the-cma-just-confirmed-it/index.html)

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[**Mandy O'Brien**](/content/resources/blog/author/amanda-obrien/index.html)

Mar 23, 2026

###### [The New Performance Benchmark: Are You Winning the Answer Share War?](/content/resources/blog/the-new-performance-benchmark-are-you-winning-the-answer-share-war/index.html)

[The affiliate channel has reached a real inflection point. For years, we’ve debated last-click attribution and its limitations. But what’s changing now is bigger. Discovery itself is shifting. ...](/content/resources/blog/the-new-performance-benchmark-are-you-winning-the-answer-share-war/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Mar 17, 2026

###### [What is Agentic Affiliate Marketing? & Why Your Current Program is…](/content/resources/blog/what-is-agentic-affiliate-marketing/index.html)

[Agentic affiliate marketing is a way to use autonomous AI agents, tools, and technology platforms in order to manage and grow your partnership programs. All with little or no human ...](/content/resources/blog/what-is-agentic-affiliate-marketing/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Mar 16, 2026

###### [The Shift to Social & Science: Key Lessons from the UK 2025 Beauty…](/content/resources/blog/the-shift-to-social-science-key-lessons-from-the-uk-2025-beauty-advent-season/index.html)

[The results are in for the 2025 Beauty Advent season, and the data reveals a market in the midst of a massive strategic transformation. While total revenue reached a staggering £4.1M ...](/content/resources/blog/the-shift-to-social-science-key-lessons-from-the-uk-2025-beauty-advent-season/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Mar 15, 2026

###### [Algorithmic Invisibility: The Hidden AI Risk Erasing Your Affiliate Revenue](/content/resources/blog/hidden-risk-of-algorithmic-invisibility-ai-affiliate-marketing/index.html)

[Stop affiliate channel revenue loss from Algorithmic Invisibility. Learn how AI discovery layers filter partners and how predictive intelligence secures your market share.](/content/resources/blog/hidden-risk-of-algorithmic-invisibility-ai-affiliate-marketing/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Mar 12, 2026

###### [The 5 Most Effective Ways to Manage Affiliate Programs With AI](/content/resources/blog/5-effective-ways-to-manage-affiliate-programs-with-ai/index.html)

[Learn the 5 most effective ways to manage affiliate programs with AI, including journey reconstruction, predictive partner discovery, and automated fraud monitoring.](/content/resources/blog/5-effective-ways-to-manage-affiliate-programs-with-ai/index.html)

[Read more >](/content/resources/blog/5-effective-ways-to-manage-affiliate-programs-with-ai/index.html)

[**Andy Crossen**](/content/resources/blog/author/andy-crossen/index.html)

Mar 12, 2026

###### [From Getting Seen to Getting Paid: Partnerize & Profound Join Forces to…](/content/resources/blog/from-getting-seen-to-getting-paid-partnerize-profound-join-forces-to-address-ai-attribution-gaps/index.html)

[Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. ...](/content/resources/blog/from-getting-seen-to-getting-paid-partnerize-profound-join-forces-to-address-ai-attribution-gaps/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Mar 10, 2026

###### [\[Download\] The Rise of Strategic Waiting: Winning the 2026 Promotional…](/content/resources/blog/download-the-rise-of-strategic-waiting-winning-the-2026-promotional-calendar/index.html)

[In the current machine-mediated market, where AI overviews and chatbots often intercept the consumer journey before a click happens, simply "being there" isn't enough. Brands must lean into these key ...](/content/resources/blog/download-the-rise-of-strategic-waiting-winning-the-2026-promotional-calendar/index.html)

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[**Mary Anzalone**](/content/resources/blog/author/mary-anzalone/index.html)

Mar 02, 2026

###### [First to Market: Automated Placement Verification](/content/resources/blog/first-to-market-automated-placement-verification/index.html)

[Partnership marketing has reached a scale where a single execution error can ripple through your entire strategy–particularly when it comes to flat-fee budget allocation toward placements and campaigns. Yet, ...](/content/resources/blog/first-to-market-automated-placement-verification/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Feb 25, 2026

###### [Turning Up the Heat: How Pillow Talk Dreamed Up a 15% Conversion Lift](/content/resources/blog/turning-up-the-heat-how-pillow-talk-dreamed-up-a-15-conversion-lift/index.html)

[By treating the affiliate channel as a high-performance engine rather than a "set-it-and-forget-it" line item, Pillow Talk proved that with the right technology and strategic support, the affiliate channel can ...](/content/resources/blog/turning-up-the-heat-how-pillow-talk-dreamed-up-a-15-conversion-lift/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Feb 17, 2026

###### [Beyond the Prediction: How the 2026 Zero-Click Reality is Already Here](/content/resources/blog/beyond-the-prediction-how-the-2026-zero-click-reality-is-already-here/index.html)

[We’re only two months into 2026, and the future of affiliate marketing has already arrived. And the bottom line is that if you’re still measuring success solely by the ...](/content/resources/blog/beyond-the-prediction-how-the-2026-zero-click-reality-is-already-here/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Feb 10, 2026

###### [The Invisible Influence Behind Gift Basket Sales: When Occasion-Driven…](/content/resources/blog/the-invisible-influence-behind-gift-basket-sales-when-occasion-driven-purchases-hide-true-publisher-value/index.html)

[Like many other verticals, gift basket brands are facing tough measurement challenges in affiliate marketing in today’s AI-mediated shopping journeys. The publishers driving conversions are generating 1.92× more sales than ...](/content/resources/blog/the-invisible-influence-behind-gift-basket-sales-when-occasion-driven-purchases-hide-true-publisher-value/index.html)

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[**Matt Gilbert**](/content/resources/blog/author/matt-gilbert/index.html)

Feb 02, 2026

###### [When Influence Becomes Invisible, Measurement Becomes Infrastructure](/content/resources/blog/when-influence-becomes-invisible-measurement-becomes-infrastructure/index.html)

[AI-powered discovery is moving from experiment to interface. ChatGPT is preparing to introduce advertising. Google is expanding AI Overviews while publishers negotiate new controls over how their content is used. ...](/content/resources/blog/when-influence-becomes-invisible-measurement-becomes-infrastructure/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 26, 2026

###### [Why Food Category Brands Can't See Their Most Valuable Marketing Channel](/content/resources/blog/why-food-category-brands-cant-see-their-most-valuable-marketing-channel/index.html)

[Food marketing, whether meal kits or specialty products, has a visibility problem. The publishers driving conversions are generating 1.65× more sales than brands can track. Not because the influence isn't real, ...](/content/resources/blog/why-food-category-brands-cant-see-their-most-valuable-marketing-channel/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 19, 2026

###### [3 New Problems Brands Must Solve with Their Affiliate Platforms](/content/resources/blog/3-new-affiliate-platform-problems-for-brands-to-solve/index.html)

[3 problems brands must solve with affiliate platforms in 2026. Learn why legacy networks fail at tracking, attribution, and profitability.](/content/resources/blog/3-new-affiliate-platform-problems-for-brands-to-solve/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 15, 2026

###### [ICYMI: Partnerize Brings VantagePoint™ to Publishers to Quantify and…](/content/resources/blog/icymi-partnerize-brings-vantagepoint-to-publishers-to-quantify-and-monetize-influence-beyond-the-click/index.html)

[New charter program quantifies publisher authority across AI-mediated discovery and zero-click conversions to establish a new standard for visibility and value](/content/resources/blog/icymi-partnerize-brings-vantagepoint-to-publishers-to-quantify-and-monetize-influence-beyond-the-click/index.html)

[Read more >](/content/resources/blog/icymi-partnerize-brings-vantagepoint-to-publishers-to-quantify-and-monetize-influence-beyond-the-click/index.html)

[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Jan 14, 2026

###### [Beyond the Click—Restoring Economic Truth for Publishers in the AI Era](/content/resources/blog/beyond-the-click-restoring-economic-truth-for-publishers-in-the-ai-era/index.html)

[For twenty years, the "click" was the undisputed proof of life for digital media. If a user clicked, the publisher got paid. If they didn’t, that influence—no matter ...](/content/resources/blog/beyond-the-click-restoring-economic-truth-for-publishers-in-the-ai-era/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 13, 2026

###### [Home Improvement Publishers Drive 2.71× More Influence Than Last-Click…](/content/resources/blog/home-improvement-publishers-drive-2-71x-more-influence-than-last-click-attribution-captures/index.html)

[When a homeowner searches “How do I fix a leaky faucet?” and gets an AI-generated answer via a Google summary that synthesizes recommendations from The Spruce and HGTV, they might ...](/content/resources/blog/home-improvement-publishers-drive-2-71x-more-influence-than-last-click-attribution-captures/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 05, 2026

###### [Your Best Tech Publishers Aren't Getting Credit (And Why That's Costing You)](/content/resources/blog/your-best-tech-publishers-arent-getting-credit-and-why-thats-costing-you/index.html)

[PC and laptop publishers drive 1.87X more conversions than clicks show. New research reveals how AI-powered shopping is changing conversion attribution in consumer electronics.](/content/resources/blog/your-best-tech-publishers-arent-getting-credit-and-why-thats-costing-you/index.html)

[Read more >](/content/resources/blog/your-best-tech-publishers-arent-getting-credit-and-why-thats-costing-you/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 26, 2025

###### [5 Trending Features Your Affiliate Platform Needs in 2026](/content/resources/blog/5-trending-features-your-affiliate-platform-needs/index.html)

[Affiliate platforms need to advance to catch up with the gen ai marketing world we now live in. Here are the trending features you'll need to have in your stack ...](/content/resources/blog/5-trending-features-your-affiliate-platform-needs/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 19, 2025

###### [The Hidden Half: Why Beauty Brands are Missing 50% of Their Affiliate…](/content/resources/blog/the-hidden-half-why-beauty-brands-are-missing-50-of-their-affiliate-influence/index.html)

[Beauty publishers drive 1.5X more conversions than clicks show. New research reveals how AI-powered shopping is changing attribution in beauty & personal care.](/content/resources/blog/the-hidden-half-why-beauty-brands-are-missing-50-of-their-affiliate-influence/index.html)

[Read more >](/content/resources/blog/the-hidden-half-why-beauty-brands-are-missing-50-of-their-affiliate-influence/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 17, 2025

###### [ICYMI: Partnerize Research Reveals Publishers Influence 2× More…](/content/resources/blog/icymi-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

[Machine-mediated market study highlights how AI is reshaping affiliate measurement.](/content/resources/blog/icymi-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

[Read more >](/content/resources/blog/icymi-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Dec 16, 2025

###### [The Invisible Half: Partnerize Research Reveals Publishers Influence 2×…](/content/resources/blog/the-invisible-half-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

[If you're managing affiliate programs, you're being judged on metrics that capture less than half of true attribution. When you optimize purely for last-click conversions, you're likely undervaluing premium publishers ...](/content/resources/blog/the-invisible-half-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

[Read more >](/content/resources/blog/the-invisible-half-partnerize-research-reveals-publishers-influence-2x-more-conversions-than-traditional-attribution-captures/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Dec 11, 2025

###### [Golden Quarter 2025: What Affiliate Marketers Need to Know to Maximize Q4…](/content/resources/blog/golden-quarter-2025-what-affiliate-marketers-need-to-know-to-maximize-q4-revenue/index.html)

[Every year, Q4 earns its reputation as the “Golden Quarter” for brands. But when consumers actually spend, why they spend, and where they go for deals has shifted dramatically. The 2025 ...](/content/resources/blog/golden-quarter-2025-what-affiliate-marketers-need-to-know-to-maximize-q4-revenue/index.html)

[Read more >](/content/resources/blog/golden-quarter-2025-what-affiliate-marketers-need-to-know-to-maximize-q4-revenue/index.html)

[**Aaron O'Brien**](/content/resources/blog/author/aaron-obrien/index.html)

Dec 09, 2025

###### [Peak 2025: Cyber 5 Performance Summary](/content/resources/blog/peak-2025-cyber-5-performance-summary/index.html)

[The affiliate benchmark group's overall peak performance (Nov 1 - Dec 2) remains positive, showing a +3% year-over-year (YoY) revenue increase for global retail (less food & drink), largely driven by a 5% higher ...](/content/resources/blog/peak-2025-cyber-5-performance-summary/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 08, 2025

###### [Beyond the Click: How GenAI Is Redefining Retail Attribution](/content/resources/blog/beyond-the-click-how-genai-is-redefining-retail-attribution/index.html)

[New Partnerize data shows apparel publishers influence up to 2.7X more conversions than traditional tracking captures. Learn more in the blog.](/content/resources/blog/beyond-the-click-how-genai-is-redefining-retail-attribution/index.html)

[Read more >](/content/resources/blog/beyond-the-click-how-genai-is-redefining-retail-attribution/index.html)

[**Danielle Michaely**](/content/resources/blog/author/danielle-michaely/index.html)

Dec 05, 2025

###### [The Hidden Half of Affiliate Revenue: How Zero-Click & VantagePoint™…](/content/resources/blog/the-hidden-half-of-affiliate-revenue-how-zero-click-vantagepoint-finally-reveal-true-incrementality/index.html)

[VantagePoint™ reconstructs the real customer journey. It detects content exposures, zero-click influence, and partner-level impact that legacy tracking misses.\\
It identifies where affiliate partners actually shaped decisions regardless of whether ...](/content/resources/blog/the-hidden-half-of-affiliate-revenue-how-zero-click-vantagepoint-finally-reveal-true-incrementality/index.html)

[Read more >](/content/resources/blog/the-hidden-half-of-affiliate-revenue-how-zero-click-vantagepoint-finally-reveal-true-incrementality/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Dec 03, 2025

###### [Beyond the Buzz: What Consumers Really Expect from AI-Powered…](/content/resources/blog/beyond-the-buzz-what-consumers-really-expect-from-ai-powered-personalization-in-retail/index.html)

[Artificial intelligence is reshaping the way consumers shop — from smarter product discovery to more relevant offers and seamless omnichannel journeys. But while retailers rush to embrace automation and personalization, consumer ...](/content/resources/blog/beyond-the-buzz-what-consumers-really-expect-from-ai-powered-personalization-in-retail/index.html)

[Read more >](/content/resources/blog/beyond-the-buzz-what-consumers-really-expect-from-ai-powered-personalization-in-retail/index.html)

[**Aaron O'Brien**](/content/resources/blog/author/aaron-obrien/index.html)

Dec 01, 2025

###### [Peak Performance Check-In: The Mid-Season Momentum Leading to Black Friday](/content/resources/blog/peak-performance-check-in-the-mid-season-momentum-leading-to-black-friday/index.html)

[The retail calendar from October 1st to November 21st marks the crucial ramp-up to the Cyber 5, and our latest global data confirms that the momentum is building rapidly. While Singles’ ...](/content/resources/blog/peak-performance-check-in-the-mid-season-momentum-leading-to-black-friday/index.html)

[Read more >](/content/resources/blog/peak-performance-check-in-the-mid-season-momentum-leading-to-black-friday/index.html)

[**Aaron O'Brien**](/content/resources/blog/author/aaron-obrien/index.html)

Nov 25, 2025

###### [Decoding Peak 2025: Key Retail Trends from October 1st – November 11th](/content/resources/blog/decoding-peak-2025-key-retail-trends-from-october-1st-november-11th/index.html)

[So far, the narrative for peak 2025 is clear: the path to purchase requires more traffic and delivers fewer conversions, but the conversions that do happen are far more valuable. Brands ...](/content/resources/blog/decoding-peak-2025-key-retail-trends-from-october-1st-november-11th/index.html)

[Read more >](/content/resources/blog/decoding-peak-2025-key-retail-trends-from-october-1st-november-11th/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Nov 19, 2025

###### [Envolve Tech’s Gemini-Powered Shopping Assistant Ushers in a New Era of…](/content/resources/blog/envolve-techs-gemini-powered-shopping-assistant-ushers-in-a-new-era-of-performance-based-ai/index.html)

[As we move into the busiest shopping season of the year, solutions like Envolve’s  VSA, now built with Google Gemini — combined with the Partnerize Tag — will help brands turn ...](/content/resources/blog/envolve-techs-gemini-powered-shopping-assistant-ushers-in-a-new-era-of-performance-based-ai/index.html)

[Read more >](/content/resources/blog/envolve-techs-gemini-powered-shopping-assistant-ushers-in-a-new-era-of-performance-based-ai/index.html)

[**Daniel Tay**](/content/resources/blog/author/daniel-tay/index.html)

Nov 19, 2025

###### [Beyond AI: Broader Innovation in the Partner Ecosystem](/content/resources/blog/beyond-ai-broader-innovation-in-the-partner-ecosystem/index.html)

[While AI continues to transform affiliate and performance marketing, from predictive analytics to smarter personalization, the real opportunity lies in the broader innovation happening across the partner ecosystem.](/content/resources/blog/beyond-ai-broader-innovation-in-the-partner-ecosystem/index.html)

[Read more >](/content/resources/blog/beyond-ai-broader-innovation-in-the-partner-ecosystem/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Nov 17, 2025

###### [Search Isn’t Dead—It’s Evolving: How Affiliate Partnerships…](/content/resources/blog/search-isnt-dead-its-evolving-how-affiliate-partnerships-future-proof-your-brand-in-2025/index.html)

[The IAB Evolving Search Journeys 2025 report makes one thing abundantly clear: search isn’t dead—it’s transforming faster than at any point in its 20+ year history. For marketers, this ...](/content/resources/blog/search-isnt-dead-its-evolving-how-affiliate-partnerships-future-proof-your-brand-in-2025/index.html)

[Read more >](/content/resources/blog/search-isnt-dead-its-evolving-how-affiliate-partnerships-future-proof-your-brand-in-2025/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Nov 07, 2025

###### [\[Downloads\] Your Last-Minute Playbook to Capture Record Holiday E-Commerce…](/content/resources/blog/downloads-your-last-minute-playbook-to-capture-record-holiday-e-commerce-growth/index.html)

[The clock is officially ticking, and you must activate your Q4 partnership plan to secure your share of a massive digital market. While overall U.S. retail growth is slowing (...](/content/resources/blog/downloads-your-last-minute-playbook-to-capture-record-holiday-e-commerce-growth/index.html)

[Read more >](/content/resources/blog/downloads-your-last-minute-playbook-to-capture-record-holiday-e-commerce-growth/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Nov 05, 2025

###### [Singles' Day is Here: Your Last-Minute Partnership Optimization Checklist](/content/resources/blog/singles-day-is-here-your-last-minute-partnership-optimization-checklist/index.html)

[Singles' Day is one of the world's largest retail events, with 2024 global revenues reaching approximately $199 billion to $203.6 billion USD. While the core of your strategy should be set, there are ...](/content/resources/blog/singles-day-is-here-your-last-minute-partnership-optimization-checklist/index.html)

[Read more >](/content/resources/blog/singles-day-is-here-your-last-minute-partnership-optimization-checklist/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Nov 04, 2025

###### [Partnership Day 2026: The Ultimate Celebration of Growth, Collaboration…](/content/resources/blog/partnership-day-2026-the-ultimate-celebration-of-growth-collaboration-performance/index.html)

[The partnership industry is evolving faster than ever — and on 1st July 2026, Partnerize is bringing together the brightest minds in affiliate and performance marketing for an unforgettable day of insight, ...](/content/resources/blog/partnership-day-2026-the-ultimate-celebration-of-growth-collaboration-performance/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Oct 28, 2025

###### [\[Holiday Hub Page\] 2025 Holiday Shopping Season: How to Adapt to Shifting…](/content/resources/blog/holiday-hub-page-2025-holiday-shopping-season-how-to-adapt-to-shifting-consumer-trends/index.html)

[The 2025 holiday shopping season is poised to be both unique and challenging for retailers11. With a slowdown in overall growth expected—U.S. retail sales are only forecasted to increase ...](/content/resources/blog/holiday-hub-page-2025-holiday-shopping-season-how-to-adapt-to-shifting-consumer-trends/index.html)

[Read more >](/content/resources/blog/holiday-hub-page-2025-holiday-shopping-season-how-to-adapt-to-shifting-consumer-trends/index.html)

[**Matt Gilbert**](/content/resources/blog/author/matt-gilbert/index.html)

Oct 27, 2025

###### [VantagePoint™: Debunking the Affiliate Incrementality Myth](/content/resources/blog/vantagepoint-debunking-the-affiliate-incrementality-myth/index.html)

[The pervasive myth that affiliate marketing is non-incremental—a channel that merely captures sales already driven by other marketing efforts—stems almost entirely from the industry's reliance on the outdated ...](/content/resources/blog/vantagepoint-debunking-the-affiliate-incrementality-myth/index.html)

[Read more >](/content/resources/blog/vantagepoint-debunking-the-affiliate-incrementality-myth/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Oct 22, 2025

###### [The UK Digital Adspend 2025: A Turning Point for Performance, Partnerships,…](/content/resources/blog/the-uk-digital-adspend-2025-a-turning-point-for-performance-partnerships-and-accountability/index.html)

[The IAB UK Digital Adspend Study 2025 paints a clear picture: digital continues to dominate, evolve, and — most importantly — deliver measurable results. Despite broader economic uncertainty, marketers are leaning into channels ...](/content/resources/blog/the-uk-digital-adspend-2025-a-turning-point-for-performance-partnerships-and-accountability/index.html)

[Read more >](/content/resources/blog/the-uk-digital-adspend-2025-a-turning-point-for-performance-partnerships-and-accountability/index.html)

[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Oct 21, 2025

###### [\[RELEASE\] Partnerize Launches VantagePoint™, the First GenAI Conversion…](/content/resources/blog/release-partnerize-launches-vantagepoint-the-first-genai-conversion-attribution-solution-for-the-machine-mediated-market/index.html)

[Partnerize Launches VantagePoint™, the First GenAI Conversion Attribution Solution for the Machine-Mediated Market. VantagePoint™ sets a new standard for measuring how AI-surfaced content drives real performance.](/content/resources/blog/release-partnerize-launches-vantagepoint-the-first-genai-conversion-attribution-solution-for-the-machine-mediated-market/index.html)

[Read more >](/content/resources/blog/release-partnerize-launches-vantagepoint-the-first-genai-conversion-attribution-solution-for-the-machine-mediated-market/index.html)

[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Oct 20, 2025

###### [The Next Great Shift in Marketing: Why Zero-Click Demands Urgent Action](/content/resources/blog/the-next-great-shift-in-marketing-why-zero-click-demands-urgent-action/index.html)

[Consumer journeys are changing faster than most marketers can keep pace with. Generative AI is collapsing once-clear paths into compressed experiences, where discovery, evaluation, and recommendation happen in a single ...](/content/resources/blog/the-next-great-shift-in-marketing-why-zero-click-demands-urgent-action/index.html)

[Read more >](/content/resources/blog/the-next-great-shift-in-marketing-why-zero-click-demands-urgent-action/index.html)

[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Oct 13, 2025

###### [AEO Explained: The New Frontier of Digital Visibility](/content/resources/blog/aeo-explained-the-new-frontier-of-digital-visibility/index.html)

[The explosive growth of AI has disrupted the familiar path to purchase, creating a new "zero-click" reality where established metrics are fundamentally changed. The chart below compares the traditional click-based ...](/content/resources/blog/aeo-explained-the-new-frontier-of-digital-visibility/index.html)

[Read more >](/content/resources/blog/aeo-explained-the-new-frontier-of-digital-visibility/index.html)

[**Mike Halloran**](/content/resources/blog/author/mike-halloran/index.html)

Oct 06, 2025

###### [Report Builder: Transform Data into Decisions Faster with the Latest…](/content/resources/blog/report-builder-transform-data-into-decisions-faster-with-the-latest-enhancement-to-the-partnerize-reporting-suite/index.html)

[Turning results into actionable insights is essential for powering an effective, data-driven strategy. With the launch of Report Builder, the latest advancement to the Partnerize reporting suite, you can unlock ...](/content/resources/blog/report-builder-transform-data-into-decisions-faster-with-the-latest-enhancement-to-the-partnerize-reporting-suite/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Oct 03, 2025

###### [Destination Success: How Trip.com Landed Aggressive Growth in APAC](/content/resources/blog/destination-success-how-trip-com-landed-aggressive-growth-in-apac/index.html)

[Trip.com’s success story proves that with the right technology, sophisticated data utilization, and a collaborative approach, the affiliate channel is powerful enough to drive aggressive, multi-vertical growth in ...](/content/resources/blog/destination-success-how-trip-com-landed-aggressive-growth-in-apac/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Sep 25, 2025

###### [\[Case Study\] How Healthylife Exceeded ROAS Targets by 18% with Smarter…](/content/resources/blog/case-study-how-healthylife-exceeded-roas-targets-by-18-with-smarter-affiliate-tactics/index.html)

[Every ambitious brand faces the same challenge: how do you achieve rapid revenue growth without compromising profitability? For Healthylife, a brand focused on health and wellness, the goal was clear: ...](/content/resources/blog/case-study-how-healthylife-exceeded-roas-targets-by-18-with-smarter-affiliate-tactics/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Sep 22, 2025

###### [\[DOWNLOAD\] Get Ready to Win Q4: Your Holiday Partnership Program Checklist](/content/resources/blog/download-get-ready-to-win-q4-your-holiday-partnership-program-checklist/index.html)

[The holiday shopping season is here, and with plenty of revenue potential at stake, it’s never too soon to prepare. To ensure your brand earns a piece of the ...](/content/resources/blog/download-get-ready-to-win-q4-your-holiday-partnership-program-checklist/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Sep 17, 2025

###### [\[DOWNLOAD\] Rethinking Incrementality in Affiliate Measurement](/content/resources/blog/download-rethinking-incrementality-in-affiliate-measurement/index.html)

[In a time of economic uncertainty, advertisers are favoring channels that promise to deliver the best results. However, without the right measurement tools, performance metrics can be inaccurate, leading to ...](/content/resources/blog/download-rethinking-incrementality-in-affiliate-measurement/index.html)

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[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Sep 09, 2025

###### [ICYMI: On-Demand Insights from Partnership Day London 2025](/content/resources/blog/icymi-on-demand-insights-from-partnership-day-london-2025/index.html)

[The global Partnership Day series may be complete for 2025, but the insights continue. Access the Partnership Day London 2025 Video Hub today and catch up on the strategies shaping the future ...](/content/resources/blog/icymi-on-demand-insights-from-partnership-day-london-2025/index.html)

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[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Sep 02, 2025

###### [Navigating the Storm: Why Partnerships are Crucial in Today’s Economic…](/content/resources/blog/navigating-the-storm-why-partnerships-are-crucial-in-todays-economic-climate/index.html)

[In an unpredictable economic climate where every dollar must work harder, partnerships has emerged as a recession-resilient growth engine delivering ROI, reach, and growth in one of the most challenging ...](/content/resources/blog/navigating-the-storm-why-partnerships-are-crucial-in-todays-economic-climate/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 28, 2025

###### [Last-Minute Planning & Optimizations: Back-to-School Partnership…](/content/resources/blog/last-minute-planning-optimizations-back-to-school-partnership-playbooks/index.html)

[The 2025 back-to-school season is a massive opportunity you can't afford to miss. With the National Retail Federation (NRF) projecting a record $128.2 billion in spending, it's a critical time for marketers ...](/content/resources/blog/last-minute-planning-optimizations-back-to-school-partnership-playbooks/index.html)

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[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Aug 26, 2025

###### [An Australian Perspective: Brand Safety in Digital and Affiliate Marketing](/content/resources/blog/an-australian-perspective-brand-safety-in-digital-and-affiliate-marketing/index.html)

[For Australian marketers, the path forward is clear: you must balance audience reach with brand reputation. With a proactive strategy and the right technology, you can protect your brand while ...](/content/resources/blog/an-australian-perspective-brand-safety-in-digital-and-affiliate-marketing/index.html)

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[**Kanako Buckley**](/content/resources/blog/author/kanako-buckley/index.html)

Aug 18, 2025

###### [Affiliate Advantage: Unlocking Growth in Japan’s Unique Market](/content/resources/blog/affiliate-advantage-unlocking-growth-in-japans-unique-market/index.html)

[While affiliate marketing revenue growth has slowed slightly recently, the Japanese affiliate market remains a high-value opportunity for global brands. Competition is intensifying, making localized strategies, AI-driven insights, and strong ...](/content/resources/blog/affiliate-advantage-unlocking-growth-in-japans-unique-market/index.html)

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[**Tyler Shanahan**](/content/resources/blog/author/tyler-shanahan/index.html)

Aug 14, 2025

###### [\[Case Study\] Aesop + Partnerize: Elevating Partner Marketing with Precision…](/content/resources/blog/case-study-aesop-partnerize-elevating-partner-marketing-with-precision-and-performance/index.html)

[This strategic shift, powered by a data-driven partnership approach, aimed to maximize revenue growth,\\
enhance partner engagement, and optimize media investment.](/content/resources/blog/case-study-aesop-partnerize-elevating-partner-marketing-with-precision-and-performance/index.html)

[Read more >](/content/resources/blog/case-study-aesop-partnerize-elevating-partner-marketing-with-precision-and-performance/index.html)

[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Aug 05, 2025

###### [Soaring to Success: How Flight Centre Engineered a World-Class Affiliate…](/content/resources/blog/soaring-to-success-how-flight-centre-engineered-a-world-class-affiliate-program/index.html)

[Travel is back, and with it, a huge opportunity for brands to connect with consumers through strategic partnerships. But for a global brand like Flight Centre, how do you successfully ...](/content/resources/blog/soaring-to-success-how-flight-centre-engineered-a-world-class-affiliate-program/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Aug 05, 2025

[Read more >](/content/resources/blog/soaring-to-success-how-flight-centre-engineered-a-world-class-affiliate-program/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 01, 2025

###### [The Pros & Cons of AI's Popularity in the Affiliate Marketing Ecosystem](/content/resources/blog/the-pros-cons-of-ai-in-affiliate-marketing-ecosystem/index.html)

[Thanks to AI the affiliate marketing ecosystem is changing faster than ever before, and it's not just for advertisers, it's changing for publishers and affiliate platforms, too. AI brings with ...](/content/resources/blog/the-pros-cons-of-ai-in-affiliate-marketing-ecosystem/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Jul 29, 2025

###### [\[Client Success Story\] Inspiring Vacations + Partnerize: Tripling Affiliate…](/content/resources/blog/client-success-story-inspiring-vacations-partnerize-tripling-affiliate-returns-in-just-six-months/index.html)

[Our latest success story exemplifies the power of strategic partnerships and effective execution in the travel sector. Inspiring Vacations, a leading Australian tour operator, was new to affiliate and chose ...](/content/resources/blog/client-success-story-inspiring-vacations-partnerize-tripling-affiliate-returns-in-just-six-months/index.html)

[Read more >](/content/resources/blog/client-success-story-inspiring-vacations-partnerize-tripling-affiliate-returns-in-just-six-months/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jul 29, 2025

###### [The 5 Most Important Things to Have in an Affiliate Resource Hub](/content/resources/blog/important-things-in-affiliate-resource-hubs/index.html)

[Here are the 5 Important things to include in your affiliate resource hubs - Learn why your hubs matters and the five most important things it must include to make your ...](/content/resources/blog/important-things-in-affiliate-resource-hubs/index.html)

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[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Jul 22, 2025

###### [Partnerize & Growth HQ Build a Stronger Content Partner Strategy for…](/content/resources/blog/partnerize-growth-hq-build-a-stronger-content-partner-strategy-for-pair-eyewear/index.html)

[Customizable eyewear brand Pair Eyewear partnered with agency Growth HQ to evolve its affiliate strategy. The result? A 135% increase in new user sales, major content partnerships, and a scalable new ...](/content/resources/blog/partnerize-growth-hq-build-a-stronger-content-partner-strategy-for-pair-eyewear/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Jul 15, 2025

###### [The New Frontier of Affiliate: Elevating Luxury Through Full-Funnel…](/content/resources/blog/the-new-frontier-of-affiliate-elevating-luxury-through-full-funnel-partnerships/index.html)

[The conversation explored everything from changing perceptions of affiliate marketing to the integration of awareness with conversion programs, adapting to market pressures, the nuanced role of "Buy Now Pay Later" (...](/content/resources/blog/the-new-frontier-of-affiliate-elevating-luxury-through-full-funnel-partnerships/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Jul 11, 2025

###### [PDLDN: Cracking the Code: Unpacking the Power of CSS in Your Marketing Mix](/content/resources/blog/pdldn-cracking-the-code-unpacking-the-power-of-css-in-your-marketing-mix/index.html)

[Partnership Day London allowed me the privilege of joining an insightful panel discussion on Comparison Shopping Services (CSS) alongside industry experts: Erin Kristyniak (Partnerize), Melissa Urga (Bring Digital), Luke Atherton (...](/content/resources/blog/pdldn-cracking-the-code-unpacking-the-power-of-css-in-your-marketing-mix/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Jul 09, 2025

###### [Navigating the New Horizon: Unpacking Partnership Strategies in Travel](/content/resources/blog/navigating-the-new-horizon-unpacking-partnership-strategies-in-travel/index.html)

[It was a pleasure orchestrating a fascinating panel discussion on the evolving landscape of partnership strategies within the travel sector. Joined by Georgia Graham from Parkdean, Michael Long from Expedia, ...](/content/resources/blog/navigating-the-new-horizon-unpacking-partnership-strategies-in-travel/index.html)

[Read more >](/content/resources/blog/navigating-the-new-horizon-unpacking-partnership-strategies-in-travel/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Jul 02, 2025

###### [PDLDN: The Future is Now: Unpacking Partnerships in Fashion & Beauty…](/content/resources/blog/pdldn-the-future-is-now-unpacking-partnerships-in-fashion-beauty-through-ai-influence-and-innovation/index.html)

[It was a privilege to organise, curate, and reflect on the recent panel discussion moderated by Molly Lediard from Klarna, diving deep into the future of partnerships in the dynamic ...](/content/resources/blog/pdldn-the-future-is-now-unpacking-partnerships-in-fashion-beauty-through-ai-influence-and-innovation/index.html)

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[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Jul 01, 2025

###### [\[On-Demand Webinar\] Partner Perspective: Linkby](/content/resources/blog/on-demand-webinar-partner-perspective-linkby/index.html)

[Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way. In this installment, we ...](/content/resources/blog/on-demand-webinar-partner-perspective-linkby/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Jun 26, 2025

###### [RELEASE: Partnerize Acquires Konnecto and Establishes the AI-Powered Future…](/content/resources/blog/release-partnerize-acquires-konnecto-and-establishes-the-ai-powered-future-of-partnerships-sets-sights-on-3x-category-growth/index.html)

[Partnerize, the leading global platform for partnership automation, today announced its acquisition of Konnecto, an AI-powered emerging disruptor in the affiliate marketing technology space. Increased R&D investment underscores ...](/content/resources/blog/release-partnerize-acquires-konnecto-and-establishes-the-ai-powered-future-of-partnerships-sets-sights-on-3x-category-growth/index.html)

[Read more >](/content/resources/blog/release-partnerize-acquires-konnecto-and-establishes-the-ai-powered-future-of-partnerships-sets-sights-on-3x-category-growth/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jun 23, 2025

###### [The Five Benefits of the Partnerize Affiliate Marketing Platform](/content/resources/blog/the-four-benefits-of-the-partnerize-affiliate-marketing-platform/index.html)

[Here are the main benefits to using our affiliate marketing platform.](/content/resources/blog/the-four-benefits-of-the-partnerize-affiliate-marketing-platform/index.html)

[Read more >](/content/resources/blog/the-four-benefits-of-the-partnerize-affiliate-marketing-platform/index.html)

[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Jun 19, 2025

###### [New to Partnerize: Persistent Tracking Amid Google’s Parallel Tracking…](/content/resources/blog/new-to-partnerize-persistent-tracking-amid-googles-parallel-tracking-update/index.html)

[Partnerize partners that currently use parallel tracking can immediately implement the Partnerize tracking support solution for their Google Ads. Not yet joined to Partnerize? Sign up to work with the ...](/content/resources/blog/new-to-partnerize-persistent-tracking-amid-googles-parallel-tracking-update/index.html)

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[**Haidrah Burke**](/content/resources/blog/author/haidrah-burke/index.html)

Jun 11, 2025

###### [Diversification as Strategy Shaper in Partnership Marketing](/content/resources/blog/diversification-as-strategy-shaper-in-partnership-marketing/index.html)

[Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers.](/content/resources/blog/diversification-as-strategy-shaper-in-partnership-marketing/index.html)

[Read more >](/content/resources/blog/diversification-as-strategy-shaper-in-partnership-marketing/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jun 04, 2025

###### [Partners, Strengthen Your Collaboration Negotiations with Dynamic Payment…](/content/resources/blog/partners-strengthen-your-collaboration-negotiations-with-dynamic-payment-capabilities/index.html)

[Partnerize provides advertisers with the software and tools necessary to optimize their diverse partnerships. For partners, knowing what these tools are and how they can benefit your campaigns enables you ...](/content/resources/blog/partners-strengthen-your-collaboration-negotiations-with-dynamic-payment-capabilities/index.html)

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[**Mandie Satterfield**](/content/resources/blog/author/mandie-satterfield/index.html)

May 29, 2025

###### [\[DOWNLOAD\] Beyond Last-Click: Unlocking Full-Funnel Affiliate Growth](/content/resources/blog/download-beyond-last-click-unlocking-full-funnel-affiliate-growth/index.html)

[Download our latest ebook to know more on how brands and advertisers can get creative with their marketing strategies and optimize partnerships for a full funnel solution.](/content/resources/blog/download-beyond-last-click-unlocking-full-funnel-affiliate-growth/index.html)

[Read more >](/content/resources/blog/download-beyond-last-click-unlocking-full-funnel-affiliate-growth/index.html)

[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

May 20, 2025

###### [\[On-Demand Webinar\] Partner Perspective: intent.ly](/content/resources/blog/on-demand-webinar-partner-perspective-intent-ly/index.html)

[Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...](/content/resources/blog/on-demand-webinar-partner-perspective-intent-ly/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

May 19, 2025

###### [The Best Canadian Affiliate Programs You Need to Know](/content/resources/blog/the-top-canadian-affiliate-programs-you-need-to-know/index.html)

[These are the top affiliate marketing programs in Canada to know. This is a curated list of Canadian partner opportunities, from photography gear to unique collectibles.](/content/resources/blog/the-top-canadian-affiliate-programs-you-need-to-know/index.html)

[Read more >](/content/resources/blog/the-top-canadian-affiliate-programs-you-need-to-know/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

May 15, 2025

###### [New to the Partnerize Tag: Deliver on Your New Customer Acquisition Goals…](/content/resources/blog/new-to-the-partnerize-tag-deliver-on-your-new-customer-acquisition-goals-with-brand-to-brand-opportunities-via-sovendus/index.html)

[Accelerate activation of brand-to-brand partnerships with Sovendus, a brand partnership provider that supports post-purchase promotion sharing across a curated network of complementary brands.](/content/resources/blog/new-to-the-partnerize-tag-deliver-on-your-new-customer-acquisition-goals-with-brand-to-brand-opportunities-via-sovendus/index.html)

[Read more >](/content/resources/blog/new-to-the-partnerize-tag-deliver-on-your-new-customer-acquisition-goals-with-brand-to-brand-opportunities-via-sovendus/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

May 06, 2025

###### [Boost AOV: Introducing Integrated Brand Partnerships in Partnerize via…](/content/resources/blog/boost-aov-introducing-integrated-brand-partnerships-in-partnerize-via-tyviso/index.html)

[Expanding partner makeup to include complimentary brands is easier than ever with the Partnerize x Tyviso integration, a turnkey brand-to-brand partnerships via the Partnerize Tag.](/content/resources/blog/boost-aov-introducing-integrated-brand-partnerships-in-partnerize-via-tyviso/index.html)

[Read more >](/content/resources/blog/boost-aov-introducing-integrated-brand-partnerships-in-partnerize-via-tyviso/index.html)

[**Chris Hill**](/content/resources/blog/author/christopher-hill/index.html)

May 01, 2025

###### [Mastering the Art and Science of Partnership Marketing](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing/index.html)

[Master the art and science of partnership marketing with Chris Hill, VP of Client Services at Partnerize. Learn how strategic relationships and data-driven insights drive sustainable revenue growth.](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing/index.html)

[Read more >](/content/resources/blog/mastering-the-art-and-science-of-partnership-marketing/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 22, 2025

###### [New Integrated Partner: Easily Unlock a Brand-to-Brand Revenue Stream with…](/content/resources/blog/new-integrated-partner-easily-unlock-a-brand-to-brand-revenue-stream-with-brandswap/index.html)

[Partnerize supports advertisers in diversifying their partnerships to include brands with BrandSwap, the latest addition to our integrated partner ecosystem.](/content/resources/blog/new-integrated-partner-easily-unlock-a-brand-to-brand-revenue-stream-with-brandswap/index.html)

[Read more >](/content/resources/blog/new-integrated-partner-easily-unlock-a-brand-to-brand-revenue-stream-with-brandswap/index.html)

[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Apr 14, 2025

###### [\[Case Study\] Underneath It All: Kat the Label’s Strategic Affiliate Wins…](/content/resources/blog/case-study-underneath-it-all-kat-the-labels-strategic-affiliate-wins-with-partnerize/index.html)

[Before joining Partnerize in 2022, Kat The Label was new to affiliate marketing but had an extensive influencer program that had delivered measurable results. To kick off their program successfully, the ...](/content/resources/blog/case-study-underneath-it-all-kat-the-labels-strategic-affiliate-wins-with-partnerize/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 08, 2025

###### [\[Download\] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase…](/content/resources/blog/download-last-click-vs-spend-allocation-leveraging-path-to-purchase-visibility-for-data-driven-decisioning/index.html)

[The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been ...](/content/resources/blog/download-last-click-vs-spend-allocation-leveraging-path-to-purchase-visibility-for-data-driven-decisioning/index.html)

[Read more >](/content/resources/blog/download-last-click-vs-spend-allocation-leveraging-path-to-purchase-visibility-for-data-driven-decisioning/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 02, 2025

###### [Partnerize Expands Integrated Partner Ecosystem to Include Amazon Revenue…](/content/resources/blog/partnerize-expands-integrated-partner-ecosystem-to-include-amazon-revenue-opportunities-for-partners/index.html)

[Partnerize prioritizes creating an optimal experience for partners, most recently expanding our partnership ecosystem to include Artemis Ads, an Amazon Approved Verified Partner Network that enables discovery and monetization of ...](/content/resources/blog/partnerize-expands-integrated-partner-ecosystem-to-include-amazon-revenue-opportunities-for-partners/index.html)

[Read more >](/content/resources/blog/partnerize-expands-integrated-partner-ecosystem-to-include-amazon-revenue-opportunities-for-partners/index.html)

[**Amber Sweeney**](/content/resources/blog/author/amber-sweeney/index.html)

Mar 27, 2025

###### [Is Your Affiliate Program Getting Shortchanged? Rethinking Incremental ROAS](/content/resources/blog/is-your-affiliate-program-getting-shortchanged-rethinking-incremental-roas/index.html)

[Affiliate marketing is often undervalued because it delivers uncompensated earned media value until the final conversion. To get a more accurate picture of its impact, brands should move beyond last-click ...](/content/resources/blog/is-your-affiliate-program-getting-shortchanged-rethinking-incremental-roas/index.html)

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[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Mar 25, 2025

###### [Untangling Affiliate Measurement: Why It’s Different & How to…](/content/resources/blog/untangling-affiliate-measurement-why-its-different-how-to-approach-it/index.html)

[Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...](/content/resources/blog/untangling-affiliate-measurement-why-its-different-how-to-approach-it/index.html)

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[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Mar 24, 2025

###### [Women of Partnerships: A Conversation with Partnerize’s Vanja Wilson](/content/resources/blog/women-of-partnerships-a-conversation-with-partnerizes-vanja-wilson/index.html)

[Partnerize recognizes the power of mentorship, leadership, and inclusion in shaping the future of partnership marketing. Throughout history, women have played pivotal roles in driving innovation, breaking barriers, and inspiring ...](/content/resources/blog/women-of-partnerships-a-conversation-with-partnerizes-vanja-wilson/index.html)

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[**Andy Crossen**](/content/resources/blog/author/andy-crossen/index.html)

Mar 19, 2025

###### [The Misconceptions Holding Back Incrementality: A Call for a Rethink in…](/content/resources/blog/the-misconceptions-holding-back-incrementality-a-call-for-a-rethink-in-measurement-practices/index.html)

[As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...](/content/resources/blog/the-misconceptions-holding-back-incrementality-a-call-for-a-rethink-in-measurement-practices/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Mar 17, 2025

###### [\[RELEASE\] Partnerize Appoints Vanja Wilson as Vice President and General…](/content/resources/blog/release-partnerize-appoints-vanja-wilson-as-vice-president-and-general-manager-for-apac/index.html)

[Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region](/content/resources/blog/release-partnerize-appoints-vanja-wilson-as-vice-president-and-general-manager-for-apac/index.html)

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[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Mar 17, 2025

###### [Breaking Barriers and Redefining Success: A Conversation with Ashley Franqui](/content/resources/blog/breaking-barriers-and-redefining-success-a-conversation-with-ashley-franqui/index.html)

[In the fast-evolving world of partnerships, success isn’t just about data and performance metrics—it’s about fostering relationships, challenging norms, and creating opportunities for growth.](/content/resources/blog/breaking-barriers-and-redefining-success-a-conversation-with-ashley-franqui/index.html)

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[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Mar 10, 2025

###### [Moving Forward Together: Women Shaping the Future of Partnerships: Carolina…](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships-carolina-paradas/index.html)

[In candid conversations with Shaniece Whale, Marketing Associate at Partnerize, influential leaders Lauren Leisk and Carolina Paradas share their insights, and advice for women rising through the ranks—offering powerful ...](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships-carolina-paradas/index.html)

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[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Mar 05, 2025

###### [Moving Forward Together: Women Shaping the Future of Partnerships: Lauren…](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships/index.html)

[As we celebrate Women’s History Month 2025, Partnerize proudly continues our Women of Partnership series, shining a light on the voices of women who are shaping the future of our ...](/content/resources/blog/moving-forward-together-women-shaping-the-future-of-partnerships/index.html)

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[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Feb 27, 2025

###### [Partner Perspective: Trendii](/content/resources/blog/partner-perspective-trendii/index.html)

[Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...](/content/resources/blog/partner-perspective-trendii/index.html)

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[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Feb 19, 2025

###### [New to Partnerize: On-Demand Path-to-Purchase Visibility for Data-Driven…](/content/resources/blog/new-to-partnerize-on-demand-path-to-purchase-visibility-for-data-driven-partnership-insights/index.html)

[Insight into path to purchase touchpoints is paramount to developing and deploying a data-based strategy–visibility that is made possible by Insights, an enhancement to the Partnerize reporting and analytics ...](/content/resources/blog/new-to-partnerize-on-demand-path-to-purchase-visibility-for-data-driven-partnership-insights/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Feb 18, 2025

###### [5 Steps to Building Powerful Cross-Brand Collaborations](/content/resources/blog/5-steps-to-building-powerful-cross-brand-collaborations/index.html)

[Learn the 5 proven steps to building powerful cross-brand collaborations, boosting growth, expanding reach, and creating mutual benefits for both brands.](/content/resources/blog/5-steps-to-building-powerful-cross-brand-collaborations/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Feb 13, 2025

###### [The 5 Most Popular Affiliate Marketing Tips for Advertisers](/content/resources/blog/popular-affiliate-marketing-tips-for-advertisers/index.html)

[Here are the 5 most popular affiliate marketing tips for advertisers for 2025.](/content/resources/blog/popular-affiliate-marketing-tips-for-advertisers/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Feb 12, 2025

###### [\[Case Study\] Dynamic Commissioning is the Gift that Keeps on Giving for…](/content/resources/blog/dynamic-commissioning-is-the-gift-that-keeps-on-giving-for-leading-uk-gifting-subscription-brand/index.html)

[With Partnerize dynamic commissioning, the brand saw immediate results with their target partner during their 30-day test period including a 436% increase in YoY conversions and a 66% increase in YoY traffic ...](/content/resources/blog/dynamic-commissioning-is-the-gift-that-keeps-on-giving-for-leading-uk-gifting-subscription-brand/index.html)

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[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Feb 05, 2025

###### [Global Travel Benchmarks 2024: Insights and Opportunities](/content/resources/blog/global-travel-benchmarks-2024-insights-and-opportunities/index.html)

[According to the latest benchmarks that feature travel brands across Partnerize, the travel sector saw a 45% increase in 2024 revenue year-over-year (YoY), supported by significant improvements in traffic and average order ...](/content/resources/blog/global-travel-benchmarks-2024-insights-and-opportunities/index.html)

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[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Feb 03, 2025

###### [Marketing Calendar "Musts": 2025 Key Shopping Holidays to Include in Your…](/content/resources/blog/marketing-calendar-musts-2025-key-shopping-holidays-to-include-in-your-promotional-plans/index.html)

[Partnerize has put together a handy guide to the key shopping holidays for 2025 along with some handy tips for optimizing your holiday promotions.](/content/resources/blog/marketing-calendar-musts-2025-key-shopping-holidays-to-include-in-your-promotional-plans/index.html)

[Read more >](/content/resources/blog/marketing-calendar-musts-2025-key-shopping-holidays-to-include-in-your-promotional-plans/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 27, 2025

###### [\[On-Demand Webinar\] Partner Perspective: Upsellit](/content/resources/blog/on-demand-webinar-partner-perspective-upsellit/index.html)

[Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...](/content/resources/blog/on-demand-webinar-partner-perspective-upsellit/index.html)

[Read more >](/content/resources/blog/on-demand-webinar-partner-perspective-upsellit/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Jan 22, 2025

###### [Dollar Shave Club's Razor-Sharp Acquisition and Retention, Powered by…](/content/resources/blog/dollar-shave-clubs-razor-sharp-acquisition-and-retention-powered-by-partnerize/index.html)

[Dollar Shave Club is a disruptive razor subscription service with millions of members. As part of their on-going marketing strategy to achieve vertical-leading customer lifetime value, the brand challenged their ...](/content/resources/blog/dollar-shave-clubs-razor-sharp-acquisition-and-retention-powered-by-partnerize/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Jan 16, 2025

###### [Partnerize Dynamic Commissioning and Optimized Publisher Mix Boosts…](/content/resources/blog/partnerize-dynamic-commissioning-and-optimized-publisher-mix-boosts-parkdean-resorts-sale-results/index.html)

[Parkdean Resorts, powered by Partnerize, enabled 5,000 families to enjoy a staycation in 2024 through the Partner channel's January Sale, achieving a +394% increase in traffic and a +185% increase in revenue. The campaign ...](/content/resources/blog/partnerize-dynamic-commissioning-and-optimized-publisher-mix-boosts-parkdean-resorts-sale-results/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jan 14, 2025

###### [Last Click vs. Spend Allocation: Finding the Right Partner Reward Structure…](/content/resources/blog/last-click-vs-spend-allocation-finding-the-right-partner-reward-structure-for-your-brand/index.html)

[In the partnership marketing channel, there is a conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have ...](/content/resources/blog/last-click-vs-spend-allocation-finding-the-right-partner-reward-structure-for-your-brand/index.html)

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[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Jan 10, 2025

###### [Partnerize Advertisers and Partners Outperformed Overall eCommerce Holiday…](/content/resources/blog/partnerize-advertisers-and-partners-outperformed-overall-ecommerce-holiday-results-in-2024/index.html)

[Last year, the Americas retail holiday 2024 season ran from Oct 1, 2024 – Jan 1, 2025 with the partnership channel showing an impressive 9% growth in revenue YoY over this full time frame. This growth exceeded ...](/content/resources/blog/partnerize-advertisers-and-partners-outperformed-overall-ecommerce-holiday-results-in-2024/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Jan 09, 2025

###### [Partnerize Migration Fuels Protein Works' Partnership Success.](/content/resources/blog/partnerize-migration-fuels-protein-works-partnership-success/index.html)

[With guidance from Partnerize’s account strategists, the brand launched campaigns in seven markets, optimized their commission model, and engaged premium content domains to boost engagement.](/content/resources/blog/partnerize-migration-fuels-protein-works-partnership-success/index.html)

[Read more >](/content/resources/blog/partnerize-migration-fuels-protein-works-partnership-success/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jan 06, 2025

###### [Partners, Unlock Amazon Revenue Opportunities Directly in Partnerize](/content/resources/blog/partners-unlock-amazon-revenue-opportunities-directly-in-partnerize/index.html)

[Dedicated to creating an optimal experience for partners as they promote their favorite brands, Partnerize teamed up with PartnerBoost to make tracking links for more than 500K+ products and 2K ...](/content/resources/blog/partners-unlock-amazon-revenue-opportunities-directly-in-partnerize/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 02, 2025

###### [The 3 Benefits of Alliance Marketing](/content/resources/blog/the-benefits-of-alliance-marketing/index.html)

[Learn how alliance marketing partnerships can drive exponential growth for your business. See the benefits, challenges, and best practices of building successful strategic partners.](/content/resources/blog/the-benefits-of-alliance-marketing/index.html)

[Read more >](/content/resources/blog/the-benefits-of-alliance-marketing/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 31, 2024

###### [Looking Ahead: Key Predictions for Affiliate & Partnership Marketing in…](/content/resources/blog/looking-ahead-key-predictions-for-affiliate-partnership-marketing-in-2025/index.html)

[As we quickly close out a transformative year in the affiliate and partnership space, it’s now time to take a beat and look ahead. What trends will define success ...](/content/resources/blog/looking-ahead-key-predictions-for-affiliate-partnership-marketing-in-2025/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Dec 23, 2024

###### [\[Case Study\] How Adore Beauty Uncovered a Highly Efficient Marketing…](/content/resources/blog/case-study-how-adore-beauty-uncovered-a-highly-efficient-marketing-channel-with-partnerize/index.html)

[Adore Beauty, Australia’s leading online beauty store has spent over 20 years delivering world-class beauty products across homes in Australia. With an extensive product range, unmatched customer service, and first-class ...](/content/resources/blog/case-study-how-adore-beauty-uncovered-a-highly-efficient-marketing-channel-with-partnerize/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Dec 17, 2024

###### [Client Success Story: It’s Game On for direct.playstation.com’s…](/content/resources/blog/client-success-story-its-game-on-for-direct-playstation-coms-affiliate-channel-launch-on-partnerize/index.html)

[The program launched in November 2023, generating 435k new customer visits and significant 6-figure revenue from newly on-boarded content partners. Expanding to cashback, loyalty, and promotional partners in Q1 2024 saw a ...](/content/resources/blog/client-success-story-its-game-on-for-direct-playstation-coms-affiliate-channel-launch-on-partnerize/index.html)

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[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Dec 13, 2024

###### [Seraphine’s Path to Affiliate Success with Partnerize](/content/resources/blog/seraphines-path-to-affiliate-success-with-partnerize/index.html)

[By year-end, the success continued with over £4M in channel sales, exceeding revenue targets by over £1M. The diversified partner mix not only reduced risk but also unlocked new growth ...](/content/resources/blog/seraphines-path-to-affiliate-success-with-partnerize/index.html)

[Read more >](/content/resources/blog/seraphines-path-to-affiliate-success-with-partnerize/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Dec 11, 2024

###### [New Integrated Partner: Prescient AI Equips Advertisers with Advanced…](/content/resources/blog/new-integrated-partner-prescient-ai-equips-advertisers-with-advanced-ai-powered-models-to-deliver-a-20-lift-in-return-on-ad-spend/index.html)

[Leveraging measurement, forecasting, and optimization models that take into account the entirety of your cross-channel digital mix is paramount to success.](/content/resources/blog/new-integrated-partner-prescient-ai-equips-advertisers-with-advanced-ai-powered-models-to-deliver-a-20-lift-in-return-on-ad-spend/index.html)

[Read more >](/content/resources/blog/new-integrated-partner-prescient-ai-equips-advertisers-with-advanced-ai-powered-models-to-deliver-a-20-lift-in-return-on-ad-spend/index.html)

[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Dec 06, 2024

###### [Cyber 12: Key Partnerize Insights from 2024’s Holiday Shopping Period](/content/resources/blog/cyber-12-key-partnerize-insights-from-2024s-holiday-shopping-period/index.html)

[As the dust settles on the peak of 2024 holiday season, it’s clear that retail brands in the Americas are continuing to evolve their strategies to meet changing consumer behaviors. ...](/content/resources/blog/cyber-12-key-partnerize-insights-from-2024s-holiday-shopping-period/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Dec 05, 2024

###### [For this Fortune 500 Company, Partnership Management is Not…](/content/resources/blog/for-this-fortune-500-company-partnership-management-is-not-one-size-fits-all/index.html)

[Among an extensive list of global brands, a Fortune 500 provider of technology and subscriptions leverages Partnerize to discover, track, optimize and reward their partners.](/content/resources/blog/for-this-fortune-500-company-partnership-management-is-not-one-size-fits-all/index.html)

[Read more >](/content/resources/blog/for-this-fortune-500-company-partnership-management-is-not-one-size-fits-all/index.html)

[**Mandy O'Brien**](/content/resources/blog/author/amanda-obrien/index.html)

Dec 02, 2024

###### [The Power of Diversification in Affiliate Marketing: Lessons for Q4 and…](/content/resources/blog/the-power-of-diversification-in-affiliate-marketing-lessons-for-q4-and-beyond/index.html)

[By laying a solid foundation internally, being smart with your budgets, and expanding your partnership horizons, brands can survive and thrive during Q4 and beyond. Now is the time to ...](/content/resources/blog/the-power-of-diversification-in-affiliate-marketing-lessons-for-q4-and-beyond/index.html)

[Read more >](/content/resources/blog/the-power-of-diversification-in-affiliate-marketing-lessons-for-q4-and-beyond/index.html)

[**Georgina Gray**](/content/resources/blog/author/georgina-gray/index.html)

Nov 27, 2024

###### [Luxury Retail Trends and Black Friday 2024: A Landscape in Transition](/content/resources/blog/luxury-retail-trends-and-black-friday-2024-a-landscape-in-transition/index.html)

[While financial conditions may be improving for shoppers, they remain selective. This gives luxury retailers the chance to shine through thoughtful, customer-centric approaches that maintain brand integrity while driving meaningful ...](/content/resources/blog/luxury-retail-trends-and-black-friday-2024-a-landscape-in-transition/index.html)

[Read more >](/content/resources/blog/luxury-retail-trends-and-black-friday-2024-a-landscape-in-transition/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Nov 26, 2024

###### [Retail, Rethought: Frasers Group Migration to Partnerize. Affiliates…](/content/resources/blog/retail-rethought-frasers-group-migration-to-partnerize-affiliates-without-limits/index.html)

[By redefining retail partnerships with data-driven tools, Frasers Group outperformed its revenue objectives, solidifying the affiliate channel as a cornerstone for future growth.](/content/resources/blog/retail-rethought-frasers-group-migration-to-partnerize-affiliates-without-limits/index.html)

[Read more >](/content/resources/blog/retail-rethought-frasers-group-migration-to-partnerize-affiliates-without-limits/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Nov 25, 2024

###### [\[Download\] Be a Holiday Hero with Advertiser and Partner Pro Tips from…](/content/resources/blog/download-be-a-holiday-hero-with-advertiser-and-partner-pro-tips-from-partnerize/index.html)

[Prepare for this year’s unprecedented holiday shopping season with Partnerize's Be a Holiday Hero: 2024 Q4 Partnership Playbook, the holiday shopping prep guide that puts you on track to maximize ...](/content/resources/blog/download-be-a-holiday-hero-with-advertiser-and-partner-pro-tips-from-partnerize/index.html)

[Read more >](/content/resources/blog/download-be-a-holiday-hero-with-advertiser-and-partner-pro-tips-from-partnerize/index.html)

[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Nov 20, 2024

###### [Cracking the Code: How Gen Z is Redefining Holiday Shopping Trends](/content/resources/blog/cracking-the-code-how-gen-z-is-redefining-holiday-shopping-trends/index.html)

[As more Gen Zers continue to enter the workforce and increase their spending power, CMOs face the challenge of decoding this generation and their purchasing habits to create an opportunity ...](/content/resources/blog/cracking-the-code-how-gen-z-is-redefining-holiday-shopping-trends/index.html)

[Read more >](/content/resources/blog/cracking-the-code-how-gen-z-is-redefining-holiday-shopping-trends/index.html)

[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Nov 18, 2024

###### [\[On-Demand Webinar\] Partner Perspective: Pokitpal](/content/resources/blog/on-demand-webinar-partner-perspective-pokitpal/index.html)

[Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...](/content/resources/blog/on-demand-webinar-partner-perspective-pokitpal/index.html)

[Read more >](/content/resources/blog/on-demand-webinar-partner-perspective-pokitpal/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Nov 15, 2024

###### [\[Download\] Lean into Partner Type-Specific Strategy for Cyber Weekend…](/content/resources/blog/download-lean-into-partner-type-specific-strategy-for-cyber-weekend-success/index.html)

[Make the most of each partner category with optimizations that are catered to the strengths of each partner type. Partnerizes helps you develop this plan in our guide, Spread the ...](/content/resources/blog/download-lean-into-partner-type-specific-strategy-for-cyber-weekend-success/index.html)

[Read more >](/content/resources/blog/download-lean-into-partner-type-specific-strategy-for-cyber-weekend-success/index.html)

[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Nov 13, 2024

###### [Partner Perspective: How Thanks Turns Thank You Into Revenue](/content/resources/blog/partner-perspective-how-thanks-turns-thank-you-into-revenue/index.html)

[In this instalment we were joined by Yury Glikin, Head of Partnerships and Business Development from Thanks. The Thanks experience is engineered to drive brand love and revenue. Once a ...](/content/resources/blog/partner-perspective-how-thanks-turns-thank-you-into-revenue/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Nov 12, 2024

###### [\[RELEASE\] Partnerize Welcomes New Chief Product Officer and Launches…](/content/resources/blog/release-partnerize-welcomes-new-chief-product-officer-and-launches-customer-advisory-council-to-shape-the-future-of-partnership-marketing/index.html)

[Partnerize, the leader in partnership automation for brands and partners, today announced a series of bold industry-shaping actions as it closes in on delivering another profitable year. Collectively, these actions ...](/content/resources/blog/release-partnerize-welcomes-new-chief-product-officer-and-launches-customer-advisory-council-to-shape-the-future-of-partnership-marketing/index.html)

[Read more >](/content/resources/blog/release-partnerize-welcomes-new-chief-product-officer-and-launches-customer-advisory-council-to-shape-the-future-of-partnership-marketing/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Nov 05, 2024

###### [\[On-Demand Webinar\] Partner Perspective: Rakuten Rewards](/content/resources/blog/on-demand-webinar-partner-perspective-rakuten-rewards/index.html)

[Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...](/content/resources/blog/on-demand-webinar-partner-perspective-rakuten-rewards/index.html)

[Read more >](/content/resources/blog/on-demand-webinar-partner-perspective-rakuten-rewards/index.html)

[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Nov 04, 2024

###### [How Effective Partner Messaging Can Amplify Your Holiday Promotions](/content/resources/blog/how-effective-partner-messaging-can-amplify-your-holiday-promotions/index.html)

[Explore the benefits of the enhanced email editor by visiting the Partner Communications tool. Not a Partnerize advertiser? Learn more about how Partnerize can help you maximize the benefits of ...](/content/resources/blog/how-effective-partner-messaging-can-amplify-your-holiday-promotions/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Nov 01, 2024

###### [Best Affiliate Programs in Dubai](/content/resources/blog/best-affiliate-programs-in-dubai/index.html)

[Here are the top-rated affiliate programs in Dubai. Find high-paying programs for success in the UAE.](/content/resources/blog/best-affiliate-programs-in-dubai/index.html)

[Read more >](/content/resources/blog/best-affiliate-programs-in-dubai/index.html)

[**Vanja Wilson**](/content/resources/blog/author/vanja-wilson/index.html)

Oct 30, 2024

###### [Partnership Day Sydney 2024: Pro Tips from Our Masterclasses](/content/resources/blog/partnership-day-sydney-2024-pro-tips-from-our-masterclasses/index.html)

[Partnerize’s annual Partnership Day in Sydney lived up to this year’s theme: "Level Up". Held at the Sydney Opera House, the event brought together industry experts and partners ...](/content/resources/blog/partnership-day-sydney-2024-pro-tips-from-our-masterclasses/index.html)

[Read more >](/content/resources/blog/partnership-day-sydney-2024-pro-tips-from-our-masterclasses/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Oct 30, 2024

###### [Recap: PI Live Europe 2024 with Harvey Nichols & Charlotte Tilbury on…](/content/resources/blog/recap-pi-live-europe-2024-with-harvey-nicols-charlotte-tilbury-on-affiliate-partnerships-driving-success-through-diversification-collaboration/index.html)

[The affiliate marketing landscape is rapidly evolving, with a growing emphasis on new partner types, collaboration, and data-driven insights. Brands like Charlotte Tilbury and Harvey Nichols, powered by Partnerize, are ...](/content/resources/blog/recap-pi-live-europe-2024-with-harvey-nicols-charlotte-tilbury-on-affiliate-partnerships-driving-success-through-diversification-collaboration/index.html)

[Read more >](/content/resources/blog/recap-pi-live-europe-2024-with-harvey-nicols-charlotte-tilbury-on-affiliate-partnerships-driving-success-through-diversification-collaboration/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Oct 29, 2024

###### [\[eBook\] Key Considerations: Adapting to Shifting Consumer Trends in the…](/content/resources/blog/ebook-key-considerations-adapting-to-shifting-consumer-trends-in-the-holiday-shopping-season-beyond/index.html)

[Looking ahead to the 2024 holiday season, U.S. retail e-commerce sales are projected to reach $271.58 billion—a 9.5% increase from 2023—with mobile commerce expected to contribute nearly 28% to this growth. With ...](/content/resources/blog/ebook-key-considerations-adapting-to-shifting-consumer-trends-in-the-holiday-shopping-season-beyond/index.html)

[Read more >](/content/resources/blog/ebook-key-considerations-adapting-to-shifting-consumer-trends-in-the-holiday-shopping-season-beyond/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Oct 28, 2024

###### [Singles' Day 2024: How to Prepare](/content/resources/blog/singles-day-2024-how-to-prepare/index.html)

[When evaluating Singles' Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue. average order value growth, plus more!](/content/resources/blog/singles-day-2024-how-to-prepare/index.html)

[Read more >](/content/resources/blog/singles-day-2024-how-to-prepare/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Oct 23, 2024

###### [\[REPORT\] State of the Nation 2024: Affiliate and Partner Marketing](/content/resources/blog/report-state-of-the-nation-2024-affiliate-and-partner-marketing/index.html)

[Affiliate and partner marketing are often referred to as digital’s best-kept secret. It drives a remarkable 10% of all UK e-commerce sales, offering brands a pay-for-performance model that maximizes returns. ...](/content/resources/blog/report-state-of-the-nation-2024-affiliate-and-partner-marketing/index.html)

[Read more >](/content/resources/blog/report-state-of-the-nation-2024-affiliate-and-partner-marketing/index.html)

[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Oct 18, 2024

###### [Retail Ushers in a New Era: 7 Tips to Kickstart Your Strategy as Peak…](/content/resources/blog/retail-ushers-in-a-new-era-7-tips-to-kickstart-your-strategy-as-peak-holiday-shopping-shifts-to-october/index.html)

[Australians continue to face significant financial pressure, with rising prices, volatile inflation, and stagnant interest rates affecting household budgets. As a result, consumers have become increasingly cautious about their spending. ...](/content/resources/blog/retail-ushers-in-a-new-era-7-tips-to-kickstart-your-strategy-as-peak-holiday-shopping-shifts-to-october/index.html)

[Read more >](/content/resources/blog/retail-ushers-in-a-new-era-7-tips-to-kickstart-your-strategy-as-peak-holiday-shopping-shifts-to-october/index.html)

[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Oct 16, 2024

###### [Unwrap 5 Reasons Retailers Should Lean Into Partnerships This Holiday…](/content/resources/blog/unwrap-5-reasons-retailers-should-lean-into-partnerships-this-holiday-shopping-season/index.html)

[Fortunately, partnerships are proving to be a winning strategy for retailers during the holidays. Not only do they offer multiple benefits, but they also allow brands to make the most ...](/content/resources/blog/unwrap-5-reasons-retailers-should-lean-into-partnerships-this-holiday-shopping-season/index.html)

[Read more >](/content/resources/blog/unwrap-5-reasons-retailers-should-lean-into-partnerships-this-holiday-shopping-season/index.html)

[**Erin Kristyniak**](/content/resources/blog/author/erin-kristyniak/index.html)

Oct 10, 2024

###### [ICO Updates: Overriding Cookie Consent for Cashback/Loyalty Partners](/content/resources/blog/ico-updates-overriding-cookie-consent-for-cashback-loyalty-partners/index.html)

[As of October 2024, the Information Commissioner's Office (ICO) indicates consent is no longer required for loyalty, points or cash back partners provided that the cookie meets necessary exemption criteria](/content/resources/blog/ico-updates-overriding-cookie-consent-for-cashback-loyalty-partners/index.html)

[Read more >](/content/resources/blog/ico-updates-overriding-cookie-consent-for-cashback-loyalty-partners/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Oct 09, 2024

###### [First to Market: Partnerize Shopify App Update Solves Affiliate Tracking…](/content/resources/blog/first-to-market-partnerize-shopify-app-update-solves-affiliate-tracking-loss-related-to-checkout-extensibility-and-drives-50-increases-in-attributed-channel-revenue/index.html)

[Partnerize is committed to delivering flexible, future-proofed tracking solutions for advertisers–a suite of options that includes streamlined integrations with leading ecommerce platforms including Shopify. The latest version of our ...](/content/resources/blog/first-to-market-partnerize-shopify-app-update-solves-affiliate-tracking-loss-related-to-checkout-extensibility-and-drives-50-increases-in-attributed-channel-revenue/index.html)

[Read more >](/content/resources/blog/first-to-market-partnerize-shopify-app-update-solves-affiliate-tracking-loss-related-to-checkout-extensibility-and-drives-50-increases-in-attributed-channel-revenue/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Oct 08, 2024

###### [Partnership Optimization: 5 Ways to Combat 2024 Holiday Shopping Season…](/content/resources/blog/5-ways-to-combat-2024-holiday-shopping-season-challenges/index.html)

[In addition to considering key shopping holidays, data-driven budget allocation, and right-fit placement opportunities during the holiday season, marketers must anticipate how macroeconomic and cultural shifts will affect their strategy.](/content/resources/blog/5-ways-to-combat-2024-holiday-shopping-season-challenges/index.html)

[Read more >](/content/resources/blog/5-ways-to-combat-2024-holiday-shopping-season-challenges/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Oct 08, 2024

###### [Affiliate Marketing vs. Digital Marketing: A Head-to-Head Comparison](/content/resources/blog/affiliate-vs-digital-marketing/index.html)

[Learn the differences and similarities between digital and affiliate marketing.](/content/resources/blog/affiliate-vs-digital-marketing/index.html)

[Read more >](/content/resources/blog/affiliate-vs-digital-marketing/index.html)

[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Oct 07, 2024

###### [Holiday 2024 Global Partnership Marketing Spend](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html)

[As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by changes in consumer demand, ...](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html)

[Read more >](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Sep 30, 2024

###### [\[On-Demand Webinar\] Partner Perspective: Uniqodo](/content/resources/blog/partner-perspective-uniqodo/index.html)

[Partnerize works with some of the industry’s most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick ...](/content/resources/blog/partner-perspective-uniqodo/index.html)

[Read more >](/content/resources/blog/partner-perspective-uniqodo/index.html)

[**Matt Gilbert**](/content/resources/blog/author/matt-gilbert/index.html)

Sep 25, 2024

###### [The Earned Media Value in Affiliate Marketing ROAS](/content/resources/blog/the-earned-media-value-in-affiliate-marketing-roas/index.html)

[One of affiliate marketing's most attractive qualities lies in its inherent pay-for-performance model. Meaning partners are only paid commissions on intended or agreed upon outcomes or conversions. When it comes ...](/content/resources/blog/the-earned-media-value-in-affiliate-marketing-roas/index.html)

[Read more >](/content/resources/blog/the-earned-media-value-in-affiliate-marketing-roas/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 18, 2024

###### [Finding the Right Partnership Marketing Agency for Your Brand](/content/resources/blog/find-a-partner-marketing-agency-tips/index.html)

[Finding the right partnership marketing agency can help amplify your brand voice, generate leads, and surpass sales goals.](/content/resources/blog/find-a-partner-marketing-agency-tips/index.html)

[Read more >](/content/resources/blog/find-a-partner-marketing-agency-tips/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Sep 17, 2024

###### [\[Download\] Incrementality and Partnerships: Measure Affiliate Success on…](/content/resources/blog/download-incrementality-and-partnerships-measure-affiliate-success-on-your-own-terms/index.html)

[More than half of US consumers trust affiliate marketing–an encouraging statistic for marketers working to instill confidence in their digital experiences amidst uneasiness of safety, privacy and validity of ...](/content/resources/blog/download-incrementality-and-partnerships-measure-affiliate-success-on-your-own-terms/index.html)

[Read more >](/content/resources/blog/download-incrementality-and-partnerships-measure-affiliate-success-on-your-own-terms/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 14, 2024

###### [How to Choose the Best Type of Affiliate Program for Your Company](/content/resources/blog/how-to-choose-the-best-type-of-affiliate-program-for-your-website/index.html)

[Learn how to choose an affiliate marketing company that offers the best program for your website in 13 easy steps. This guide will help you build the right program for your ...](/content/resources/blog/how-to-choose-the-best-type-of-affiliate-program-for-your-website/index.html)

[Read more >](/content/resources/blog/how-to-choose-the-best-type-of-affiliate-program-for-your-website/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 14, 2024

###### [5 Holiday Marketing Tips To Drive Sales Fast](/content/resources/blog/5-holiday-marketing-tips-to-drive-sales-fast/index.html)

[Here are 5 holiday marketing tips that you can use to drive sales quickly.](/content/resources/blog/5-holiday-marketing-tips-to-drive-sales-fast/index.html)

[Read more >](/content/resources/blog/5-holiday-marketing-tips-to-drive-sales-fast/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Sep 13, 2024

###### [Partnerize Shortlists for Four Categories at the Global Performance…](/content/resources/blog/partnerize-shortlists-for-four-categories-at-the-global-performance-marketing-awards-gpmas/index.html)

[The Global Performance Marketing Awards celebrate innovation, creativity, and success within the performance marketing industry.](/content/resources/blog/partnerize-shortlists-for-four-categories-at-the-global-performance-marketing-awards-gpmas/index.html)

[Read more >](/content/resources/blog/partnerize-shortlists-for-four-categories-at-the-global-performance-marketing-awards-gpmas/index.html)

[**Dom Principato**](/content/resources/blog/author/dominick-principato/index.html)

Sep 11, 2024

###### [Affiliate’s “It” Partner: Everything You Need to Know About Working…](/content/resources/blog/affiliates-it-partner-everything-you-need-to-know-about-working-with-buy-now-pay-later-publishers/index.html)

[Partnering with Buy-Now-Pay-Later providers can offer significant advantages in the affiliate channel. By understanding how these services work, selecting the right partners, integrating them effectively, and continuously optimizing performance, you ...](/content/resources/blog/affiliates-it-partner-everything-you-need-to-know-about-working-with-buy-now-pay-later-publishers/index.html)

[Read more >](/content/resources/blog/affiliates-it-partner-everything-you-need-to-know-about-working-with-buy-now-pay-later-publishers/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 10, 2024

###### [How to Find the Right Tools for Your Influencer Marketing Campaigns](/content/resources/blog/how-to-find-the-right-tools-for-your-influencer-marketing-campaigns/index.html)

[Learn what to consider when you are searching for the right influencer marketing tools for your brand's campaigns.](/content/resources/blog/how-to-find-the-right-tools-for-your-influencer-marketing-campaigns/index.html)

[Read more >](/content/resources/blog/how-to-find-the-right-tools-for-your-influencer-marketing-campaigns/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 08, 2024

###### [Partner Marketing Examples That Drove Growth for These Case Studies](/content/resources/blog/partner-marketing-examples/index.html)

[Partner marketing is a powerful way to grow your business. Learn from 5 successful examples and see what you can do to replicate their success.](/content/resources/blog/partner-marketing-examples/index.html)

[Read more >](/content/resources/blog/partner-marketing-examples/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 05, 2024

###### [The 8 Most Important Tips for Finding the Best Affiliate Network for You](/content/resources/blog/tips-for-finding-the-right-affiliate-network/index.html)

[Here are eight important tips for finding the best affiliate network for you. Consider these points when looking for a network to support your brand.](/content/resources/blog/tips-for-finding-the-right-affiliate-network/index.html)

[Read more >](/content/resources/blog/tips-for-finding-the-right-affiliate-network/index.html)

[**Sarah Kelly**](/content/resources/blog/author/sarah-kelly/index.html)

Sep 04, 2024

###### [Affiliate Marketing Benchmarks: Compare Your Conversion Rate Here](/content/resources/blog/partnership-and-affiliate-benchmarks-partnerize-launches-retail-benchmarker/index.html)

[See how your affiliate marketing conversion rate and other benchmarks stack up to similar retailers here. Compare your benchmarks with the new Partnerize assessment tool](/content/resources/blog/partnership-and-affiliate-benchmarks-partnerize-launches-retail-benchmarker/index.html)

[Read more >](/content/resources/blog/partnership-and-affiliate-benchmarks-partnerize-launches-retail-benchmarker/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 04, 2024

###### [Influencer Outreach Templates: Email and TikTok DM Examples for Recruitment](/content/resources/blog/influencer-outreach-templates-email-and-tiktok-dm-examples-for-recruitment/index.html)

[Struggling to recruit influencers? Grab these ready-made email & TikTok DM templates to land brand partnerships.](/content/resources/blog/influencer-outreach-templates-email-and-tiktok-dm-examples-for-recruitment/index.html)

[Read more >](/content/resources/blog/influencer-outreach-templates-email-and-tiktok-dm-examples-for-recruitment/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Sep 03, 2024

###### [New to Partnerize: Create a Branded Experience at Partners’ First…](/content/resources/blog/new-to-partnerize-create-a-branded-experience-at-partners-first-touchpoint-with-custom-sign-up-pages/index.html)

[Effectively optimizing partnerships requires advertisers to tailor experiences based on the unique needs of individual or segments of partners–strategy that lays groundwork for mutually beneficial relationships.](/content/resources/blog/new-to-partnerize-create-a-branded-experience-at-partners-first-touchpoint-with-custom-sign-up-pages/index.html)

[Read more >](/content/resources/blog/new-to-partnerize-create-a-branded-experience-at-partners-first-touchpoint-with-custom-sign-up-pages/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 03, 2024

###### [StubHub Affiliate Program Spotlight and Sign-Up Information](/content/resources/blog/stubhub-affiliate-program-spotlight-and-sign-up-information/index.html)

[Learn about the StubHub affiliate program and how to sign up here.](/content/resources/blog/stubhub-affiliate-program-spotlight-and-sign-up-information/index.html)

[Read more >](/content/resources/blog/stubhub-affiliate-program-spotlight-and-sign-up-information/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 02, 2024

###### [Fender Affiliate Program Spotlight and Sign Up Information](/content/resources/blog/fender-affiliate-program-spotlight-and-sign-up-information/index.html)

[Learn about the Fender affiliate program and how to sign up here.](/content/resources/blog/fender-affiliate-program-spotlight-and-sign-up-information/index.html)

[Read more >](/content/resources/blog/fender-affiliate-program-spotlight-and-sign-up-information/index.html)

[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Aug 28, 2024

###### [New to Partnerize: Customize Your Dashboard for an On-Demand Performance…](/content/resources/blog/new-to-partnerize-customize-your-dashboard-for-an-on-demand-performance-overview-of-your-key-metrics/index.html)

[Keeping a pulse on program performance is critical to driving success–insight that is front-and-center with customizable dashboards, the latest enhancement from Partnerize.](/content/resources/blog/new-to-partnerize-customize-your-dashboard-for-an-on-demand-performance-overview-of-your-key-metrics/index.html)

[Read more >](/content/resources/blog/new-to-partnerize-customize-your-dashboard-for-an-on-demand-performance-overview-of-your-key-metrics/index.html)

[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Aug 27, 2024

###### [Inspired by Travel: How CAMILLA Built a Better Global Affiliate Program…](/content/resources/blog/inspired-by-travel-how-camilla-built-a-better-global-affiliate-program-through-partnerize-service-support/index.html)

[In 2023, CAMILLA was looking for a global software and service that could support their expansion strategy. CAMILLA sought international reach, plus expert support for campaign ideation, execution, partner recruitment, and ...](/content/resources/blog/inspired-by-travel-how-camilla-built-a-better-global-affiliate-program-through-partnerize-service-support/index.html)

[Read more >](/content/resources/blog/inspired-by-travel-how-camilla-built-a-better-global-affiliate-program-through-partnerize-service-support/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 22, 2024

###### [The Most Popular Types of Affiliate Partners and Their Benefits](/content/resources/blog/the-most-popular-types-of-affiliate-partners-and-their-benefits/index.html)

[Learn the different types of affiliate partners and how they can benefit your affiliate marketing strategy.](/content/resources/blog/the-most-popular-types-of-affiliate-partners-and-their-benefits/index.html)

[Read more >](/content/resources/blog/the-most-popular-types-of-affiliate-partners-and-their-benefits/index.html)

[**Emily Bedford**](/content/resources/blog/author/emily-bedford/index.html)

Aug 22, 2024

###### [A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have…](/content/resources/blog/a-tale-of-two-journeys-how-travel-and-luxury-partnership-marketers-have-fared-in-tough-economic-waters/index.html)

[Over recent years, due to specific influences on consumer behavior during the period, marketers have faced particularly choppy economic waters. For those undertaking partnership marketing in that timeframe, the challenges ...](/content/resources/blog/a-tale-of-two-journeys-how-travel-and-luxury-partnership-marketers-have-fared-in-tough-economic-waters/index.html)

[Read more >](/content/resources/blog/a-tale-of-two-journeys-how-travel-and-luxury-partnership-marketers-have-fared-in-tough-economic-waters/index.html)

[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Aug 19, 2024

###### [\[Case Study\] How Implementing App Tracking Helped THE ICONIC Increase Sales…](/content/resources/blog/case-study-how-implementing-app-tracking-helped-the-iconic-increase-sales-and-garner-richer-data/index.html)

[Partnerize makes it simple for advertisers to incorporate mobile app events into their partner channel data with our SDK—mobile app event tracking that lets advertisers capture mobile app events ...](/content/resources/blog/case-study-how-implementing-app-tracking-helped-the-iconic-increase-sales-and-garner-richer-data/index.html)

[Read more >](/content/resources/blog/case-study-how-implementing-app-tracking-helped-the-iconic-increase-sales-and-garner-richer-data/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 15, 2024

###### [Influencer Vs Affiliate Marketing: The Main Difference Between the Two](/content/resources/blog/influencer-vs-affiliate-marketing-the-main-difference-between-the-two/index.html)

[Learn the main differences between affiliate and influencer marketing. This guide unlocks the secrets to both & helps you pick the perfect match for your brand.](/content/resources/blog/influencer-vs-affiliate-marketing-the-main-difference-between-the-two/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 14, 2024

###### [\[eBook\] Your Complete Back-to-School Affiliate Planning Strategy](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy/index.html)

[This year, Deloitte suggests that parents are once again thrust into the second-largest shopping event of the year struggling to find compromise between necessity and novelty in an economic environment ...](/content/resources/blog/ebook-your-complete-back-to-school-affiliate-planning-strategy/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Aug 13, 2024

###### [\[Case Study\] Partnerships Prove a Perfect Fit for Online Retail Giant, THE…](/content/resources/blog/case-study-partnerships-prove-a-perfect-fit-for-online-retail-giant-the-iconic/index.html)

[Discover how Partnerize has been supporting THE ICONIC's partner program since 2015, which has grown to implement affiliate app tracking, producing a sales increase of 41% as a result of the new ...](/content/resources/blog/case-study-partnerships-prove-a-perfect-fit-for-online-retail-giant-the-iconic/index.html)

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[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Aug 12, 2024

###### [Global Expansion Puts P1 Travel in Pole Position on Partnerize](/content/resources/blog/global-expansion-puts-p1-travel-in-pole-position-on-partnerize/index.html)

[Successfully launching in 15 new markets and achieving +31% increased revenue for 2024 against full year 2023 and +159% increase in conversions in existing markets the results for P1 Travel on Partnerize speak for themselves.](/content/resources/blog/global-expansion-puts-p1-travel-in-pole-position-on-partnerize/index.html)

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[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Aug 07, 2024

###### [\[On-Demand Partner Perspective\] Skimlinks: Optimizing Commerce Content to…](/content/resources/blog/on-demand-partner-perspective-skimlinks-optimizing-commerce-content-to-accelerate-affiliate-revenue-growth/index.html)

[In this installment of our Partner Perspective series, Arthur Malkoun, Senior Merchant Development Manager, ANZ, from Skimlinks sat down with us and here's what he had to say.](/content/resources/blog/on-demand-partner-perspective-skimlinks-optimizing-commerce-content-to-accelerate-affiliate-revenue-growth/index.html)

[Read more >](/content/resources/blog/on-demand-partner-perspective-skimlinks-optimizing-commerce-content-to-accelerate-affiliate-revenue-growth/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Aug 02, 2024

###### [\[Content Hub\] Head Back to the Classroom with Partnerize](/content/resources/blog/content-hub-head-back-to-the-classroom-with-partnerize/index.html)

[Partnerize is helping you with your homework with our Back-to-School Content Hub, your one-stop-shop for building and deploying a strategy that helps you toP make the most of the back-to-school ...](/content/resources/blog/content-hub-head-back-to-the-classroom-with-partnerize/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 01, 2024

###### [Co-Branding vs Co-Marketing: The Similarities, Differences, Pros, and Cons](/content/resources/blog/co-branding-vs-co-marketing-the-similarities-differences-pros-and-cons/index.html)

[Learn the key differences between co-branding and co-marketing. Discover how these strategies can boost your brand, expand your reach, and drive growth.](/content/resources/blog/co-branding-vs-co-marketing-the-similarities-differences-pros-and-cons/index.html)

[Read more >](/content/resources/blog/co-branding-vs-co-marketing-the-similarities-differences-pros-and-cons/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 01, 2024

###### [5 Excellent Examples of Affiliate Marketing Program Landing Pages](/content/resources/blog/4-excellent-examples-of-affiliate-marketing-program-landing-pages/index.html)

[As you can see, brands use a variety of benefits and approaches on their landing pages to attract partners. By understanding these approaches, you can improve your page's publisher recruitment ...](/content/resources/blog/4-excellent-examples-of-affiliate-marketing-program-landing-pages/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 01, 2024

###### [6 Successful Affiliate Marketing Campaign Examples](/content/resources/blog/5-examples-of-successful-affiliate-marketing-campaigns/index.html)

[6 examples of successful affiliate marketing campaigns. Learn about their specific goals and the resulting outcomes.](/content/resources/blog/5-examples-of-successful-affiliate-marketing-campaigns/index.html)

[Read more >](/content/resources/blog/5-examples-of-successful-affiliate-marketing-campaigns/index.html)

[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Jul 30, 2024

###### [Simplify your Back-to-School Planning with Partnerize’s Analytics](/content/resources/blog/simplify-your-back-to-school-planning-with-partnerizes-analytics/index.html)

[With parents planning to spend nearly $600 per child during this back-to-school shopping season, leveraging insights from previous performance is critical to strategic optimization. To develop your back-to-school strategy, tap into ...](/content/resources/blog/simplify-your-back-to-school-planning-with-partnerizes-analytics/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Jul 25, 2024

###### [\[Report\] Affiliate Content Ranks as One of the Least Intrusive Types of…](/content/resources/blog/report-affiliate-content-ranks-as-one-of-the-least-intrusive-types-of-advertising-trusted-by-consumers/index.html)

[One standout insight is the perception of affiliate marketing as one of the least intrusive forms of advertising. Less than one-fifth of consumers rated any kind of affiliate marketing as "...](/content/resources/blog/report-affiliate-content-ranks-as-one-of-the-least-intrusive-types-of-advertising-trusted-by-consumers/index.html)

[Read more >](/content/resources/blog/report-affiliate-content-ranks-as-one-of-the-least-intrusive-types-of-advertising-trusted-by-consumers/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 23, 2024

###### [What the Google Third-Party Cookie Deprecation Pivot Means for You](/content/resources/blog/what-the-google-third-party-cookie-deprecation-pivot-means-for-you/index.html)

[Partnerize continues to support advertisers in future-proofing their tracking with a range of best-in-class of tracking solutions–optionality that allow marketers to meet the needs of their unique businesses when ...](/content/resources/blog/what-the-google-third-party-cookie-deprecation-pivot-means-for-you/index.html)

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[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Jul 17, 2024

###### [\[Case Study\] MILKRUN’s Affiliate Strategy: A Quick Ride to Success with…](/content/resources/blog/case-study-milkruns-affiliate-strategy-a-quick-ride-to-success-with-partnerize/index.html)

[As a newcomer to affiliate marketing, MILKRUN recruited Partnerize to facilitate a proper introduction to the channel and guide their education.](/content/resources/blog/case-study-milkruns-affiliate-strategy-a-quick-ride-to-success-with-partnerize/index.html)

[Read more >](/content/resources/blog/case-study-milkruns-affiliate-strategy-a-quick-ride-to-success-with-partnerize/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 16, 2024

###### [\[Download\] 8 “Musts” to Set Your Partnerships Up for Success](/content/resources/blog/download-8-musts-to-set-your-partnerships-up-for-success/index.html)

[Set your partnerships up for success by downloading our latest eBook to understand ‘musts’ that allow you to maximize revenue in the coming months, prioritize action items that posture your ...](/content/resources/blog/download-8-musts-to-set-your-partnerships-up-for-success/index.html)

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[**Aftab Aslam**](/content/resources/blog/author/aftab-aslam/index.html)

Jul 11, 2024

###### [How Luxury Brands Can Improve Return on Ad Spend with Partnerships](/content/resources/blog/how-luxury-brands-can-improve-return-on-ad-spend-with-partnerships/index.html)

[The allure of luxury brands captivates consumers with promises of exclusivity, sophistication and timeless elegance. Yet, behind the polished façade lies a complex web of challenges unique to luxury ...](/content/resources/blog/how-luxury-brands-can-improve-return-on-ad-spend-with-partnerships/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 02, 2024

###### [\[Download\] Learn How to Deploy an Effective Back-to-School Strategy](/content/resources/blog/download-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)

[Consumers are projected to spend 3% more year-over-year preparing students for the upcoming school season with sales reaching $81B. As brands across apparel, technology, accessory and office categories prepare to capture ...](/content/resources/blog/download-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Jun 24, 2024

###### [\[PDLDN Panel Recaps\] Adapting to Change and the Ever-Evolving Power of…](/content/resources/blog/pdldn-panel-recaps-adapting-to-change-and-the-ever-evolving-power-of-partnerships-within-the-marketing-mix/index.html)

[As digital and commercial landscapes shift, the ability to respond quickly and effectively becomes paramount. Recently, at Partnership Day London (PDLDN), sessions were held to tackle the strategic shifts brands ...](/content/resources/blog/pdldn-panel-recaps-adapting-to-change-and-the-ever-evolving-power-of-partnerships-within-the-marketing-mix/index.html)

[Read more >](/content/resources/blog/pdldn-panel-recaps-adapting-to-change-and-the-ever-evolving-power-of-partnerships-within-the-marketing-mix/index.html)

[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Jun 18, 2024

###### [\[eBook\] The Importance of Diversifying Your Partnership Strategies](/content/resources/blog/the-importance-of-diversifying-your-partnership-strategies/index.html)

[If your existing program reflects this mix, then it's a time for you to explore a more diversified approach that embraces a wider range of partners and strategies to drive ...](/content/resources/blog/the-importance-of-diversifying-your-partnership-strategies/index.html)

[Read more >](/content/resources/blog/the-importance-of-diversifying-your-partnership-strategies/index.html)

[**Aftab Aslam**](/content/resources/blog/author/aftab-aslam/index.html)

Jun 13, 2024

###### [Ways to Improve ROAS with Travel Partnerships](/content/resources/blog/ways-to-improve-roas-with-travel-partnerships/index.html)

[Emerging tech capabilities are giving travel brands greater transparency and control when it comes to understanding which types of partnerships and campaigns are making the greatest contributions to their short- ...](/content/resources/blog/ways-to-improve-roas-with-travel-partnerships/index.html)

[Read more >](/content/resources/blog/ways-to-improve-roas-with-travel-partnerships/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jun 12, 2024

###### [Reach Target Audiences with 15-30 Second TV Ads Through the Partnerize x…](/content/resources/blog/reach-target-audiences-with-15-30-second-tv-ads-through-the-partnerize-x-tvscientific-integrated-partnership/index.html)

[Advertisers using the Partnerize Tag can easily integrate with tvScientific on a performance-based model–a payment structure for 15-30 second TV ads that is exclusive to tvScientific.](/content/resources/blog/reach-target-audiences-with-15-30-second-tv-ads-through-the-partnerize-x-tvscientific-integrated-partnership/index.html)

[Read more >](/content/resources/blog/reach-target-audiences-with-15-30-second-tv-ads-through-the-partnerize-x-tvscientific-integrated-partnership/index.html)

[**Michael Hallman**](/content/resources/blog/author/michael-hallman/index.html)

Jun 06, 2024

###### [\[On-Demand Partner Perspective\] Lolli: How CLO and Blockchain are…](/content/resources/blog/on-demand-partner-perspective-lolli-how-clo-and-blockchain-are-transforming-loyalty/index.html)

[Lolli’s CEO and Founder Alex Adelman will discuss how Lolli is innovating to meet the needs of merchant partners with omni-channel loyalty, innovative multi-currency offerings, and gamifying rewards to ...](/content/resources/blog/on-demand-partner-perspective-lolli-how-clo-and-blockchain-are-transforming-loyalty/index.html)

[Read more >](/content/resources/blog/on-demand-partner-perspective-lolli-how-clo-and-blockchain-are-transforming-loyalty/index.html)

[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jun 01, 2024

###### [Influencer Marketing Benefits, Tips, and Statistics by Social Channel for…](/content/resources/blog/maximizing-the-benefits-of-influencers-by-platform/index.html)

[Affiliate and partner marketers are familiar with the influencer model -- compensate a ‘partner’ in return for promoting your brand and offers. However, with thousands of influencers across so many ...](/content/resources/blog/maximizing-the-benefits-of-influencers-by-platform/index.html)

[Read more >](/content/resources/blog/maximizing-the-benefits-of-influencers-by-platform/index.html)

[**Erin Kristyniak**](/content/resources/blog/author/erin-kristyniak/index.html)

May 29, 2024

###### [Partnerize POV: Google's Reputation Update & How It Affects Publishers](/content/resources/blog/partnerize-pov-googles-reputation-update-how-it-affects-publishers/index.html)

[The key takeaway of Google’s spam update is to provide unique value to the end user, as the update underscores Google’s mission to provide the most relevant content ...](/content/resources/blog/partnerize-pov-googles-reputation-update-how-it-affects-publishers/index.html)

[Read more >](/content/resources/blog/partnerize-pov-googles-reputation-update-how-it-affects-publishers/index.html)

[**Michael Hallman**](/content/resources/blog/author/michael-hallman/index.html)

May 23, 2024

###### [Partner Perspective: Collective Voice: Adding Influencer to Your Affiliate…](/content/resources/blog/partner-perspective-collective-voice-adding-influencer-to-your-affiliate-strategy/index.html)

[Partnerize works with some of the industry's most successful and influential publisher partners. Our Partner Perspective series sets out to learn from the best of the best and pick up ...](/content/resources/blog/partner-perspective-collective-voice-adding-influencer-to-your-affiliate-strategy/index.html)

[Read more >](/content/resources/blog/partner-perspective-collective-voice-adding-influencer-to-your-affiliate-strategy/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

May 16, 2024

###### [\[eBook\] The Disconnect Between Influencers & Affiliate Marketing](/content/resources/blog/ebook-the-disconnect-between-influencers-affiliate-marketing/index.html)

[Want to learn more about some of the biggest reasons behind the absence of a definitive playbook and some key considerations for marketers looking to leverage the combined power of ...](/content/resources/blog/ebook-the-disconnect-between-influencers-affiliate-marketing/index.html)

[Read more >](/content/resources/blog/ebook-the-disconnect-between-influencers-affiliate-marketing/index.html)

[**Michael Hallman**](/content/resources/blog/author/michael-hallman/index.html)

May 07, 2024

###### [\[On-Demand Webinar\] Partner Perspective: tvScientific](/content/resources/blog/on-demand-webinar-partner-perspective-tvscientific/index.html)

[Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...](/content/resources/blog/on-demand-webinar-partner-perspective-tvscientific/index.html)

[Read more >](/content/resources/blog/on-demand-webinar-partner-perspective-tvscientific/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 30, 2024

###### [Partnerize x Pushly Integrated Partnership: Easily Reach and Convert…](/content/resources/blog/partnerize-x-pushly-integrated-partnership-easily-reach-and-convert-consumers-directly-on-their-personal-device/index.html)

[Partnerize supports marketers in automating their personalization strategy with our latest integrated partnership: Pushly.](/content/resources/blog/partnerize-x-pushly-integrated-partnership-easily-reach-and-convert-consumers-directly-on-their-personal-device/index.html)

[Read more >](/content/resources/blog/partnerize-x-pushly-integrated-partnership-easily-reach-and-convert-consumers-directly-on-their-personal-device/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 24, 2024

###### [Google Chrome Extends Cookie Deprecation Deadline. What Does This Mean for…](/content/resources/blog/google-chrome-extends-cookie-deprecation-deadline-what-does-this-mean-for-you/index.html)

[Google Chrome has, once again, extended its timeline for third-party cookie deprecation to 2025. It's important to emphasize that while yet another delay might be tempting to put tracking updates on ...](/content/resources/blog/google-chrome-extends-cookie-deprecation-deadline-what-does-this-mean-for-you/index.html)

[Read more >](/content/resources/blog/google-chrome-extends-cookie-deprecation-deadline-what-does-this-mean-for-you/index.html)

[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Apr 19, 2024

###### [New to Partnerize: Dynamic, Personalized Newsletters that Keep Your…](/content/resources/blog/new-to-partnerize-dynamic-personalized-newsletters-that-keep-your-partners-in-the-know/index.html)

[Partnerize’s email editor enhancements streamline the process of developing and deploying personalized content to partners–details that keep partners in-the-know of key elements for brand promotion.](/content/resources/blog/new-to-partnerize-dynamic-personalized-newsletters-that-keep-your-partners-in-the-know/index.html)

[Read more >](/content/resources/blog/new-to-partnerize-dynamic-personalized-newsletters-that-keep-your-partners-in-the-know/index.html)

[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Apr 18, 2024

###### [Navigating the Maze: Understanding Google Analytics vs Affiliate Platform…](/content/resources/blog/navigating-the-maze-understanding-google-analytics-vs-affiliate-platform-reporting/index.html)

[Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI. However, when it comes to comparing metrics between Google Analytics (...](/content/resources/blog/navigating-the-maze-understanding-google-analytics-vs-affiliate-platform-reporting/index.html)

[Read more >](/content/resources/blog/navigating-the-maze-understanding-google-analytics-vs-affiliate-platform-reporting/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Apr 11, 2024

###### [What Exactly Is an Affiliate Company](/content/resources/blog/what-is-an-affiliate-company/index.html)

[This guide provides an in-depth look at what affiliate company is, how it works, and the benefits of working with an affiliate marketing company.](/content/resources/blog/what-is-an-affiliate-company/index.html)

[Read more >](/content/resources/blog/what-is-an-affiliate-company/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Apr 09, 2024

###### [\[Case Study\] U BEAUTY Gets a Partnership Program Makeover on the Partnerize…](/content/resources/blog/case-study-u-beauty-gets-a-partnership-program-makeover-on-the-partnerize-platform/index.html)

[The Partnerize team responded by ensuring U BEAUTY had as much visibility as possible on multiple partners' sites. As a result, since launching their program with Partnerize, U BEAUTY has ...](/content/resources/blog/case-study-u-beauty-gets-a-partnership-program-makeover-on-the-partnerize-platform/index.html)

[Read more >](/content/resources/blog/case-study-u-beauty-gets-a-partnership-program-makeover-on-the-partnerize-platform/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 03, 2024

###### [Build Out Your Q2 Marketing Campaigns with Key Shopping Holidays](/content/resources/blog/build-out-your-q2-marketing-campaigns-with-key-shopping-holidays/index.html)

[Optimization Tip: Prepare for the upcoming shopping holidays by ensuring that you have the right partners in place to reach and engage your target audience.](/content/resources/blog/build-out-your-q2-marketing-campaigns-with-key-shopping-holidays/index.html)

[Read more >](/content/resources/blog/build-out-your-q2-marketing-campaigns-with-key-shopping-holidays/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 02, 2024

###### [Evaluate the True Impact of Partnerships in Your Reporting Source of Truth…](/content/resources/blog/evaluate-the-true-impact-of-partnerships-in-your-reporting-source-of-truth-with-the-partnerize-x-funnel-integration/index.html)

[Partnerize prioritizes up-to-date integrations with leading analytics, attribution and data warehouse tools–functionality that enables brands to integrate their partnership program data into their existing data provider.](/content/resources/blog/evaluate-the-true-impact-of-partnerships-in-your-reporting-source-of-truth-with-the-partnerize-x-funnel-integration/index.html)

[Read more >](/content/resources/blog/evaluate-the-true-impact-of-partnerships-in-your-reporting-source-of-truth-with-the-partnerize-x-funnel-integration/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Mar 26, 2024

###### [\[Case Study\] REVO Sees New Customer Acquisition Success Via Partnerize's…](/content/resources/blog/case-study-revo-sees-new-customer-acquisition-success-via-partnerizes-recruitment-activation-and-dynamic-reward-functionality/index.html)

[With an eye on increasing overall website traffic driven by affiliate sources, industry leaders, and NASA-based polarized lens technologists, REVO, had a primary goal of growing and diversifying their affiliate ...](/content/resources/blog/case-study-revo-sees-new-customer-acquisition-success-via-partnerizes-recruitment-activation-and-dynamic-reward-functionality/index.html)

[Read more >](/content/resources/blog/case-study-revo-sees-new-customer-acquisition-success-via-partnerizes-recruitment-activation-and-dynamic-reward-functionality/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Mar 19, 2024

###### [\[Download\] Evolve Beyond Last Click with Spend Allocation Tools from…](/content/resources/blog/download-evolve-beyond-last-click-with-spend-allocation-tools-from-partnerize/index.html)

[While the partner channel gives marketers necessary payment flexibility to achieve omnipresence, evolving beyond the channel’s historical last-click payment model is the secret sauce for maximizing the benefits of ...](/content/resources/blog/download-evolve-beyond-last-click-with-spend-allocation-tools-from-partnerize/index.html)

[Read more >](/content/resources/blog/download-evolve-beyond-last-click-with-spend-allocation-tools-from-partnerize/index.html)

[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Mar 11, 2024

###### [Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos](/content/resources/blog/revolutionizing-beauty-inside-skinskools-journey-with-monieka-bos/index.html)

[Revolutionizing Beauty: Inside SKINSKOOL's Journey with Monieka Bos](/content/resources/blog/revolutionizing-beauty-inside-skinskools-journey-with-monieka-bos/index.html)

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[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Mar 07, 2024

###### [This Month & Every Month: Empowering Women in Their Roles and Beyond](/content/resources/blog/this-month-every-month-empowering-women-in-their-roles-and-beyond/index.html)

[According to McKinsey, the landscape of the U.S. workforce is shifting, with women comprising almost half of all employees as of February 2023. Despite this progress, significant disparities persist, painting ...](/content/resources/blog/this-month-every-month-empowering-women-in-their-roles-and-beyond/index.html)

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[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Feb 28, 2024

###### [Build Out Your Q1 Marketing Campaigns with Key Shopping Holidays](/content/resources/blog/build-out-your-q1-marketing-campaigns-with-key-shopping-holidays/index.html)

[Partnerize has put together a handy guide to the key shopping holidays 2024, along with some useful tips for optimizing your holiday promotions.](/content/resources/blog/build-out-your-q1-marketing-campaigns-with-key-shopping-holidays/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Feb 22, 2024

###### [\[eBook\] Building Long-Term Influencer Partnerships for Lasting Growth](/content/resources/blog/ebook-building-long-term-influencer-partnerships-for-lasting-growth/index.html)

[The rise of influencer marketing in Australia is no surprise when looking at consumers’ online footprints.](/content/resources/blog/ebook-building-long-term-influencer-partnerships-for-lasting-growth/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Feb 13, 2024

###### [Destination Success: How Trip.com Lands Huge Outcomes by Increasing Their…](/content/resources/blog/destination-success-how-trip-com-lands-huge-outcomes-by-increasing-their-partner-portfolio/index.html)

[Partnerize provided the efficiencies Trip.com sought to stimulate partner growth and control marketing expenditure through strategic commissioning.](/content/resources/blog/destination-success-how-trip-com-lands-huge-outcomes-by-increasing-their-partner-portfolio/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Feb 06, 2024

###### [From the Grounds Up: How Driftaway Coffee Brewed Partnership Success with…](/content/resources/blog/from-the-grounds-up-how-driftaway-coffee-brewed-partnership-success-with-partnerize/index.html)

[Through the eAccountable team’s help and the Partnerize platform’s technology, Driftaway Coffee was able to professionalize, stabilize, and grow their partnership channel.](/content/resources/blog/from-the-grounds-up-how-driftaway-coffee-brewed-partnership-success-with-partnerize/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Feb 04, 2024

###### [Influencer Marketing: What is it / How to do it](/content/resources/blog/the-definitive-guide-to-influencer-marketing/index.html)

[Learn all about influencer marketing in our definitive guide. This explains what influencer marketing is and everything you need to know.](/content/resources/blog/the-definitive-guide-to-influencer-marketing/index.html)

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[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Feb 02, 2024

###### [African Americans and the Arts: Celebrating Black History Month 2024](/content/resources/blog/african-americans-and-the-arts-celebrating-black-history-month-2024/index.html)

[The Association for the Study of African American Life and History’s 2024 theme for black history month is “African Americans and the Arts”. The rhythm of celebration echoes through the ...](/content/resources/blog/african-americans-and-the-arts-celebrating-black-history-month-2024/index.html)

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[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Jan 31, 2024

###### [Ready or Not: The Cookieless Future is Coming in 2025](/content/resources/blog/ready-or-not-the-cookieless-future-is-coming-in-2024/index.html)

[Facing the cookieless future of 2025, Partnerize is educating marketers and providing steps to future-proof partner channel tracking amidst third-party cookie deprecation.](/content/resources/blog/ready-or-not-the-cookieless-future-is-coming-in-2024/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 19, 2024

###### [\[REPORT\] Affiliate Marketing: More Than a Conversion-Driving Channel](/content/resources/blog/report-affiliate-marketing-more-than-a-conversion-driving-channel/index.html)

[For many brands, affiliate marketing is an important part of the marketing mix. And since affiliate marketing is a performance-based channel, marketers typically expect their partnerships with affiliate marketing sites ...](/content/resources/blog/report-affiliate-marketing-more-than-a-conversion-driving-channel/index.html)

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[**Faria Huq**](/content/resources/blog/author/faria-huq/index.html)

Jan 08, 2024

###### [Australians Break Records with Black Friday-Cyber Monday Sales + Boxing Day…](/content/resources/blog/australians-break-records-with-black-friday-cyber-monday-sales-boxing-day-sales-continued-to-climb/index.html)

[The result of the four days of Black Friday and Cyber Monday (BFCM) shopathon is in. The Australian Retailers Association (ARA) had forecasted shoppers to spend around AU$6 billion but ...](/content/resources/blog/australians-break-records-with-black-friday-cyber-monday-sales-boxing-day-sales-continued-to-climb/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 03, 2024

###### [10 Tips to Find an Influencer Marketing Platform That Skyrockets Your…](/content/resources/blog/10-tips-to-find-an-influencer-marketing-platform-that-skyrockets-your-engagement/index.html)

[Ditch low engagement. Here are 10 tips to help you choose the perfect influencer marketing platform for skyrocketing brand success.](/content/resources/blog/10-tips-to-find-an-influencer-marketing-platform-that-skyrockets-your-engagement/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jan 02, 2024

###### [The Best Growth Driving Affiliate Marketing Tools for Brands](/content/resources/blog/the-best-growth-driving-tools-for-affiliate-marketers-and-brands/index.html)

[Level up your affiliate marketing with these 9 best growth driving affiliate tools. Attract hordes of targeted traffic, convert like a pro, & watch your earnings soar.](/content/resources/blog/the-best-growth-driving-tools-for-affiliate-marketers-and-brands/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 31, 2023

###### [The 11 Most Important Affiliate Marketing Metrics: KPIs Every Program…](/content/resources/blog/the-most-important-affiliate-marketing-kpis-for-successful-program-management/index.html)

[The 11 affiliate marketing metrics every program manager must track with formulas, industry benchmarks, and guidance on which KPIs to prioritize at each stage of program growth.](/content/resources/blog/the-most-important-affiliate-marketing-kpis-for-successful-program-management/index.html)

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[**Aftab Aslam**](/content/resources/blog/author/aftab-aslam/index.html)

Dec 27, 2023

###### [Maximizing Social Media Influencer Programs with Dynamic Commissioning](/content/resources/blog/maximizing-social-media-influencer-programs-with-dynamic-commissioning/index.html)

[Affiliate marketing can be a great boost to sales, particularly in an uncertain economic environment like today. But where there is more money to be made, affiliate marketers must utilize ...](/content/resources/blog/maximizing-social-media-influencer-programs-with-dynamic-commissioning/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 22, 2023

###### [\[DOWNLOAD\] Expert Affiliate and Partnership Marketing Predictions for 2024](/content/resources/blog/download-expert-affiliate-and-partnership-marketing-predictions-for-2024/index.html)

[To shed light on the future of partnership marketing, Partnerize has once again curated a comprehensive asset encapsulating our industry experts' predictions for what they see coming down the pike ...](/content/resources/blog/download-expert-affiliate-and-partnership-marketing-predictions-for-2024/index.html)

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[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Dec 19, 2023

###### [New Research: Is Legacy Network Technology Holding Back Affiliate Marketing…](/content/resources/blog/new-research-is-legacy-network-technology-holding-back-affiliate-marketing-growth/index.html)

[A new report shows marketers trust partnership and affiliate marketing to drive business growth, yet feel constrained by legacy network technology. Meanwhile, companies are continuing to commit the lion’s ...](/content/resources/blog/new-research-is-legacy-network-technology-holding-back-affiliate-marketing-growth/index.html)

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[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Dec 15, 2023

###### [Partnerize Client Performance Still Going Strong for Peak Holiday Shopping…](/content/resources/blog/partnerize-client-performance-still-going-strong-for-peak-holiday-shopping-season/index.html)

[We were pleased to report that Partnerize retail clients had shattered these expectations showcasing an astounding 15% YoY increase in sales revenue on Black Friday alone underscoring exceptional peak performance for ...](/content/resources/blog/partnerize-client-performance-still-going-strong-for-peak-holiday-shopping-season/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 08, 2023

###### [PMA Announces 2024 Board of Directors, Welcomes Partnerize VP Global…](/content/resources/blog/pma-announces-2024-board-of-directors-welcomes-partnerize-vp-global-partnerships-erin-kristyniak/index.html)

[The Performance Marketing Association (PMA) recently announced the appointment of six new members to join the board that oversees the organization’s direction and operation. The new members will take ...](/content/resources/blog/pma-announces-2024-board-of-directors-welcomes-partnerize-vp-global-partnerships-erin-kristyniak/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Dec 04, 2023

###### [\[Webinar Sign Up\] Partner Perspective: OpenSponsorship](/content/resources/blog/webinar-sign-up-partner-perspective-opensponsorship/index.html)

[Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...](/content/resources/blog/webinar-sign-up-partner-perspective-opensponsorship/index.html)

[Read more >](/content/resources/blog/webinar-sign-up-partner-perspective-opensponsorship/index.html)

[**Hamza Syed**](/content/resources/blog/author/hamza-syed/index.html)

Dec 01, 2023

###### [Amid Consumer Behavior Shifts, Partnerize Clients Show Significantly…](/content/resources/blog/amid-consumer-behavior-shifts-partnerize-clients-show-significantly-stronger-performance-than-industry-experts-predicted-for-this-cyber-holiday-shopping-period/index.html)

[Partnerize retail clients shattered expectations showcasing a remarkable 15% YoY increase in sales revenue on historically, one of the biggest shopping day of the year. This achievement, in stark contrast between ...](/content/resources/blog/amid-consumer-behavior-shifts-partnerize-clients-show-significantly-stronger-performance-than-industry-experts-predicted-for-this-cyber-holiday-shopping-period/index.html)

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[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Nov 27, 2023

###### [Harvesting Success: A Look at Client Performance Pre-Thanksgiving and…](/content/resources/blog/harvesting-success-a-look-at-client-performance-pre-thanksgiving-and-thanksgiving-day-on-the-partnerize-platform/index.html)

[Globally, same store client revenue grew 12% YoY between November 1st and November 23rd, a whopping 19% YoY in the four days before Thanksgiving day, and a solid 7% YoY on Thanksgiving day ...](/content/resources/blog/harvesting-success-a-look-at-client-performance-pre-thanksgiving-and-thanksgiving-day-on-the-partnerize-platform/index.html)

[Read more >](/content/resources/blog/harvesting-success-a-look-at-client-performance-pre-thanksgiving-and-thanksgiving-day-on-the-partnerize-platform/index.html)

[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Nov 20, 2023

###### [Let Analytics Help Drive Your Holiday Strategy](/content/resources/blog/let-analytics-help-drive-your-holiday-strategy/index.html)

[Marketers need easily-digestible reporting to make data-driven decisions. Whether you need a performance summary or a deep dive into holiday shopping season success metrics, Partnerize has you covered.](/content/resources/blog/let-analytics-help-drive-your-holiday-strategy/index.html)

[Read more >](/content/resources/blog/let-analytics-help-drive-your-holiday-strategy/index.html)

[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Nov 16, 2023

###### [Partnerize Sees an 8% Lift in YoY Revenue Growth for Clients Across the…](/content/resources/blog/partnerize-sees-an-8-lift-in-yoy-revenue-growth-for-clients-across-the-globe-on-singles-day/index.html)

[In the ever-evolving landscape of e-commerce, key shopping events like Singles’ Day stand as pivotal moments, offering a glimpse into the trends within the broader partnership marketing sphere. And there ...](/content/resources/blog/partnerize-sees-an-8-lift-in-yoy-revenue-growth-for-clients-across-the-globe-on-singles-day/index.html)

[Read more >](/content/resources/blog/partnerize-sees-an-8-lift-in-yoy-revenue-growth-for-clients-across-the-globe-on-singles-day/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Nov 14, 2023

###### [\[Webinar Sign-Up\] Partner Perspective: Supercharge Sales with the CSS…](/content/resources/blog/webinar-sign-up-partner-perspective-supercharge-sales-with-the-css-ecosystem-everything-you-need-to-know-about-shoparize-managed-services-on-partnerize/index.html)

[In this installment, Partnerize caught up with Aleksandra Ronkiewicz from Shoparize for a chat ahead of our upcoming Partner Perspective webinar with special guest Burcu Togat, Partner Development Manager at ...](/content/resources/blog/webinar-sign-up-partner-perspective-supercharge-sales-with-the-css-ecosystem-everything-you-need-to-know-about-shoparize-managed-services-on-partnerize/index.html)

[Read more >](/content/resources/blog/webinar-sign-up-partner-perspective-supercharge-sales-with-the-css-ecosystem-everything-you-need-to-know-about-shoparize-managed-services-on-partnerize/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Nov 09, 2023

###### [\[Webinar Sign-Up\] Partner Perspective: Karma Shopping](/content/resources/blog/webinar-sign-up-partner-perspective-karma-shopping/index.html)

[Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...](/content/resources/blog/webinar-sign-up-partner-perspective-karma-shopping/index.html)

[Read more >](/content/resources/blog/webinar-sign-up-partner-perspective-karma-shopping/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Nov 08, 2023

###### [Partnerize x Envolve Integration Partnership](/content/resources/blog/partnerize-x-envolve-integration-partnership/index.html)

[Partnerize continues to support brands facing consumer conversion challenges with the latest addition to our integrated partner ecosystem, Envolve–technology that deploys an on-site virtual shopping assistant providing consumers with 24/7 ...](/content/resources/blog/partnerize-x-envolve-integration-partnership/index.html)

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[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Nov 06, 2023

###### [On-Demand: Partnership Day London 2023](/content/resources/blog/on-demand-partnership-day-london-2023/index.html)

[As Partnership Day London closes out for 2023, and the industry collectively turns focus towards peak season and 2024 planning, we’d like to take the opportunity to reflect on the topics ...](/content/resources/blog/on-demand-partnership-day-london-2023/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Nov 02, 2023

###### [Be a Holiday Hero: Your 2023 Q4 Partnership Playbook](/content/resources/blog/be-a-holiday-hero-your-2023-q4-partnership-playbook/index.html)

[To ensure that all of the partnership boxes are ticked and bows are tied, Partnerize has developed Be a Holiday Hero: 2022 Q4 Partnership Playbook, a step-by-step guide that ensures no ...](/content/resources/blog/be-a-holiday-hero-your-2023-q4-partnership-playbook/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Oct 30, 2023

###### [ICYMI: Partnership Day Sydney 2023 Recap](/content/resources/blog/icymi-partnership-day-sydney-2023-recap/index.html)

[The Parterize team was in full throttle at the Darling Harbour wharf to kick off Partnership Day Sydney, Partnerize’s premier industry event, on board the Starship Sydney yacht. Hosting 150 ...](/content/resources/blog/icymi-partnership-day-sydney-2023-recap/index.html)

[Read more >](/content/resources/blog/icymi-partnership-day-sydney-2023-recap/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Oct 27, 2023

###### [Partnerize x Soreto Integrated Partnership: Easily Turn Customers Into…](/content/resources/blog/partnerize-x-soreto-integrated-partnership-easily-turn-customers-into-brand-advocates/index.html)

[Partnerize streamlines integration with one of the leading social commerce partners, Soreto, with one-click deployment through the Partnerize Tag. As a result, marketers can easily incent consumers to share their ...](/content/resources/blog/partnerize-x-soreto-integrated-partnership-easily-turn-customers-into-brand-advocates/index.html)

[Read more >](/content/resources/blog/partnerize-x-soreto-integrated-partnership-easily-turn-customers-into-brand-advocates/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Oct 24, 2023

###### [Singles’ Day 2023: How to Prepare](/content/resources/blog/singles-day-2023-how-to-prepare/index.html)

[For Partnerize's part, our clients' previous year's performance is a good indication of what we can expect for the current year and that can help inform our clients' and partners' ...](/content/resources/blog/singles-day-2023-how-to-prepare/index.html)

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[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Oct 17, 2023

###### [The Top Affiliate Marketing Programs in Ireland](/content/resources/blog/the-top-affiliate-marketing-programs-in-ireland/index.html)

[Discover the best affiliate programs in Ireland! Explore our top 5 picks for lucrative Irish affiliate marketing opportunities..](/content/resources/blog/the-top-affiliate-marketing-programs-in-ireland/index.html)

[Read more >](/content/resources/blog/the-top-affiliate-marketing-programs-in-ireland/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Oct 12, 2023

###### [\[WEBINAR\] Partner Perspective: Using Lyst Fashion Trend Data to Power Growth](/content/resources/blog/webinar-partner-perspective-using-lyst-fashion-trend-data-to-power-growth/index.html)

[Founded 12 years ago in London, Lyst is the world’s biggest and most intelligent shopping platform. Instead of browsing different stores one by one, the customer can see and shop ...](/content/resources/blog/webinar-partner-perspective-using-lyst-fashion-trend-data-to-power-growth/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Oct 10, 2023

###### [7 Reasons Why Partnerships are a Gift to Retailers this Holiday Shopping…](/content/resources/blog/7-reasons-why-partnerships-are-a-gift-to-retailers-this-holiday-shopping-season-2023s-holiday-hub-page-access/index.html)

[While there are many reasons why partnerships are gifts that keep on giving for retailers during the holiday season, the truth is that they efficiently provide extended reach, cost-effective marketing, ...](/content/resources/blog/7-reasons-why-partnerships-are-a-gift-to-retailers-this-holiday-shopping-season-2023s-holiday-hub-page-access/index.html)

[Read more >](/content/resources/blog/7-reasons-why-partnerships-are-a-gift-to-retailers-this-holiday-shopping-season-2023s-holiday-hub-page-access/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Oct 09, 2023

###### [What Is Co-Marketing? Here Is Everything to Know.](/content/resources/blog/what-is-co-marketing-here-is-everything-to-know/index.html)

[Co-marketing is a marketing strategy where two or more businesses collaborate on a marketing campaign. This can be a great way to reach a wider audience, save money on marketing ...](/content/resources/blog/what-is-co-marketing-here-is-everything-to-know/index.html)

[Read more >](/content/resources/blog/what-is-co-marketing-here-is-everything-to-know/index.html)

[**Tyler Shanahan**](/content/resources/blog/author/tyler-shanahan/index.html)

Sep 28, 2023

###### [6 Easy Steps to Get Your Partnership Program Holiday Ready](/content/resources/blog/6-easy-steps-to-get-your-partnership-program-holiday-ready/index.html)

[The partnership channel is one of collaboration, and outcome-based performance and below, we outline six of our most highly-suggested practices to ensure things are running smoothly during what can be ...](/content/resources/blog/6-easy-steps-to-get-your-partnership-program-holiday-ready/index.html)

[Read more >](/content/resources/blog/6-easy-steps-to-get-your-partnership-program-holiday-ready/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Sep 21, 2023

###### [\[Download\] Partnerize Tracking Solutions: Power Your Partnership Channel…](/content/resources/blog/download-partnerize-tracking-solutions-power-your-partnership-channel-insights-with-scalable-flexible-tracking-infrastructure/index.html)

[Driving profitable growth inside the partnership channel requires partnerships to be optimized by data-driven insights. And, garnering accurate, actionable data hinges on reliable tracking–a critical foundation to any partnership ...](/content/resources/blog/download-partnerize-tracking-solutions-power-your-partnership-channel-insights-with-scalable-flexible-tracking-infrastructure/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Sep 21, 2023

###### [Partnership Marketing 101: Definition & Info for Beginners](/content/resources/blog/partnership-marketing-101-the-simplified-guide/index.html)

[Partnership marketing is an incredible channel to improve sales. Read our definitive guide to partner marketing and learn everything you need to know to grow your brand.](/content/resources/blog/partnership-marketing-101-the-simplified-guide/index.html)

[Read more >](/content/resources/blog/partnership-marketing-101-the-simplified-guide/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Sep 19, 2023

###### [Partnerize Shortlists For Eight Global Performance Marketing Awards](/content/resources/blog/partnerize-shortlists-for-eight-global-peformance-marketing-awards/index.html)

[Partnerize is honored to be shortlisted in eight categories at the Seventh Global Peformance Marketing Awards (GPMAs), achieving finalist status with our clients and agency partners in Europe, Australia and ...](/content/resources/blog/partnerize-shortlists-for-eight-global-peformance-marketing-awards/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Sep 14, 2023

###### [Choose Your Own Finish Line: Measuring Success with Partnerize's KPI…](/content/resources/blog/choose-your-own-finish-line-measuring-success-with-partnerizes-kpi-dashboard/index.html)

[Partnerize gives marketers the single destination reporting and visuals they need to quickly and easily get a pulse check on unique goals with the KPI dashboard, a real-time tracking hub ...](/content/resources/blog/choose-your-own-finish-line-measuring-success-with-partnerizes-kpi-dashboard/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Sep 11, 2023

###### [\[WEBINAR\] Maximizing B2B Affiliate Performance: Unleashing the Potential of…](/content/resources/blog/webinar-maximizing-b2b-affiliate-performance-unleashing-the-potential-of-oracle-netsuites-north-american-affiliate-program-on-the-partnerize-platform/index.html)

[Despite B2C’s historical dominance in the affiliate channel, B2B programs have experienced significant growth with some reporting nearly 120% GMV growth 2021-2022, signaling a huge opportunity for B2...](/content/resources/blog/webinar-maximizing-b2b-affiliate-performance-unleashing-the-potential-of-oracle-netsuites-north-american-affiliate-program-on-the-partnerize-platform/index.html)

[Read more >](/content/resources/blog/webinar-maximizing-b2b-affiliate-performance-unleashing-the-potential-of-oracle-netsuites-north-american-affiliate-program-on-the-partnerize-platform/index.html)

[**Georgia Hudson**](/content/resources/blog/author/georgia-hudson/index.html)

Sep 10, 2023

###### [The 10 Best Australian Affiliate Programs](/content/resources/blog/the-10-best-australian-affiliate-programs/index.html)

[Here are the best 10 affiliate programs in Australia. Here we cover the top programs by each category.](/content/resources/blog/the-10-best-australian-affiliate-programs/index.html)

[Read more >](/content/resources/blog/the-10-best-australian-affiliate-programs/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Aug 30, 2023

###### [\[Download\] School's in Session: Learn How to Deploy an Effective…](/content/resources/blog/download-schools-in-session-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)

[When developing your back to school strategy, make the most of each partner category with optimizations that are catered to the strengths of each partner type.](/content/resources/blog/download-schools-in-session-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)

[Read more >](/content/resources/blog/download-schools-in-session-learn-how-to-deploy-an-effective-back-to-school-strategy/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Aug 22, 2023

###### [Must-Know Details Surrounding Ongoing Browser Changes that Help Performance…](/content/resources/blog/must-know-details-surrounding-ongoing-browser-changes-that-help-performance-marketers-mitigate-tracking-risk/index.html)

[To ensure that reporting is accurate and partners are equitably rewarded, brands must implement future-proofed tracking infrastructure–solutions made easily accessible by Partnerize. Learn more about Partnerize’s tracking solutions ...](/content/resources/blog/must-know-details-surrounding-ongoing-browser-changes-that-help-performance-marketers-mitigate-tracking-risk/index.html)

[Read more >](/content/resources/blog/must-know-details-surrounding-ongoing-browser-changes-that-help-performance-marketers-mitigate-tracking-risk/index.html)

[**Heather Zuleba**](/content/resources/blog/author/heather-zuleba/index.html)

Aug 17, 2023

###### [About Google Analytics 4 (GA4) and Why Marketers Should Care](/content/resources/blog/about-google-analytics-4-ga4-and-why-marketers-should-care/index.html)

[As a marketer, it’s your job to educate your company on the impact GA4 can have on budget allocation, forecasting, and channel-level measurement. Make the case for an agnostic ...](/content/resources/blog/about-google-analytics-4-ga4-and-why-marketers-should-care/index.html)

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[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Aug 14, 2023

###### [Petstock Upgrades Their Affiliate Provider in Favor of Partnerize’s…](/content/resources/blog/petstock-upgrades-their-affiliate-provider-in-favor-of-partnerizes-partner-discovery-flexible-commissioning/index.html)

[Petstock achieved its highest conversion rate with Partnerize compared to any other digital channel. With flexible commissioning and advanced partner discovery powered by Partnerize, PetStock was able to achieve a ...](/content/resources/blog/petstock-upgrades-their-affiliate-provider-in-favor-of-partnerizes-partner-discovery-flexible-commissioning/index.html)

[Read more >](/content/resources/blog/petstock-upgrades-their-affiliate-provider-in-favor-of-partnerizes-partner-discovery-flexible-commissioning/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 08, 2023

###### [11 B2B Partner Marketing Strategies That Will Supercharge Your Business](/content/resources/blog/b2b-partner-marketing-strategies-that-drive-sales/index.html)

[Here are 11 B2B partner marketing strategies that will help you reach new customers, increase brand awareness, and boost sales.](/content/resources/blog/b2b-partner-marketing-strategies-that-drive-sales/index.html)

[Read more >](/content/resources/blog/b2b-partner-marketing-strategies-that-drive-sales/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Aug 08, 2023

###### [Affiliate Best Practice: 6 Pro Tips for Serving Up Creative Content that…](/content/resources/blog/affiliate-best-practice-6-pro-tips-for-serving-up-creative-content-that-drives-profitable-growth/index.html)

[Because delivering relevant, accurate creative is a brands’ accountability to serve partners of all types across all verticals, ensure that you are serving up content that fuels partner campaigns with ...](/content/resources/blog/affiliate-best-practice-6-pro-tips-for-serving-up-creative-content-that-drives-profitable-growth/index.html)

[Read more >](/content/resources/blog/affiliate-best-practice-6-pro-tips-for-serving-up-creative-content-that-drives-profitable-growth/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Aug 02, 2023

###### [\[In-Person Event\] Publisher Presents: Partnership Strategies for Winning…](/content/resources/blog/in-person-event-publisher-presents-partnership-strategies-for-winning-consumer-brands-the-manchester-edition/index.html)

[We’ve assembled a panel of our top publisher partners to provide a fresh perspective on the tactics, strategies, partnerships, and initiatives setting brands up for success in the second ...](/content/resources/blog/in-person-event-publisher-presents-partnership-strategies-for-winning-consumer-brands-the-manchester-edition/index.html)

[Read more >](/content/resources/blog/in-person-event-publisher-presents-partnership-strategies-for-winning-consumer-brands-the-manchester-edition/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Aug 01, 2023

###### [The Importance of Partnership Marketing in Driving eCommerce Growth](/content/resources/blog/importance-of-partnership-marketing-for-ecommerce/index.html)

[Partnership marketing is a powerful way to grow your eCommerce business Learn how to find the right partners, create successful campaigns, and measure your results.](/content/resources/blog/importance-of-partnership-marketing-for-ecommerce/index.html)

[Read more >](/content/resources/blog/importance-of-partnership-marketing-for-ecommerce/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 27, 2023

###### [5 Strategies to Turn Influencers into Sales Machines](/content/resources/blog/strategies-to-scale-your-influencer-marketing-program/index.html)

[Here are 5 strategies to scale your influencer marketing program. If you're looking for influencer tips to improve your revenue, read this.](/content/resources/blog/strategies-to-scale-your-influencer-marketing-program/index.html)

[Read more >](/content/resources/blog/strategies-to-scale-your-influencer-marketing-program/index.html)

[**Amber Sweeney**](/content/resources/blog/author/amber-sweeney/index.html)

Jul 25, 2023

###### [\[Client Success Story\] Software & Service Combination Dresses Up Karen…](/content/resources/blog/client-success-story-software-service-combination-dresses-up-karen-millens-affiliate-program/index.html)

[Armed with a desire to realize better results, Karen Millen upgraded to Partnerize because of its partner discovery, tracking, reporting and payment capabilities enabling the brand to deploy a more ...](/content/resources/blog/client-success-story-software-service-combination-dresses-up-karen-millens-affiliate-program/index.html)

[Read more >](/content/resources/blog/client-success-story-software-service-combination-dresses-up-karen-millens-affiliate-program/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 20, 2023

###### [It's Here: On-the-Go Partner Management via the Partnerize Mobile App](/content/resources/blog/its-here-on-the-go-partner-management-via-the-partnerize-mobile-app/index.html)

[Partnerize has responded to mobile’s rise to becoming an integral part of daily routines with a mobile app experience–functionality that lets you keep a pulse on your partnerships ...](/content/resources/blog/its-here-on-the-go-partner-management-via-the-partnerize-mobile-app/index.html)

[Read more >](/content/resources/blog/its-here-on-the-go-partner-management-via-the-partnerize-mobile-app/index.html)

[**Amber Sweeney**](/content/resources/blog/author/amber-sweeney/index.html)

Jul 12, 2023

###### [\[Case Study\] Made of Mettle: How the King of Multipurpose Tools Taps the…](/content/resources/blog/case-study-made-of-mettle-how-the-king-of-multipurpose-tools-taps-the-partnerize-platform-for-right-fit-partner-discovery-recruitment/index.html)

[Discover the success story of Leatherman as they unlocked new horizons by migrating to Partnerize. Download the case study to learn how their content and content syndication partner traffic skyrocketed, ...](/content/resources/blog/case-study-made-of-mettle-how-the-king-of-multipurpose-tools-taps-the-partnerize-platform-for-right-fit-partner-discovery-recruitment/index.html)

[Read more >](/content/resources/blog/case-study-made-of-mettle-how-the-king-of-multipurpose-tools-taps-the-partnerize-platform-for-right-fit-partner-discovery-recruitment/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jul 05, 2023

###### [\[On-Demand Event\] Incrementality and Partnerships: Measure Success on Your…](/content/resources/blog/on-demand-event-incrementality-and-partnerships-measure-success-on-your-own-terms/index.html)

[As macroeconomic challenges continue to make a global impact on brands and their marketing dollars, what is holding marketers back from leaning into affiliate and partnerships, a risk-averse, pay-for-performance channel ...](/content/resources/blog/on-demand-event-incrementality-and-partnerships-measure-success-on-your-own-terms/index.html)

[Read more >](/content/resources/blog/on-demand-event-incrementality-and-partnerships-measure-success-on-your-own-terms/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Jul 01, 2023

###### [The Best Affiliate Programmes in the UK](/content/resources/blog/the-best-affiliate-programs-in-the-uk/index.html)

[Learn about the UK's top affiliate programmes for aspiring marketers. Turn your passion into profit with lucrative commissions and diverse product offerings.](/content/resources/blog/the-best-affiliate-programs-in-the-uk/index.html)

[Read more >](/content/resources/blog/the-best-affiliate-programs-in-the-uk/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Jun 26, 2023

###### [\[Whitepaper\] Putting the Strategy Into Affiliate and Partnership Marketing](/content/resources/blog/whitepaper-putting-the-strategy-into-affiliate-and-partnership-marketing/index.html)

[Download the whitepaper, produced by London Research in association with partnership management solution Partnerize, that explores how marketers are overcoming the challenges that have prevented affiliate and partnership marketing from ...](/content/resources/blog/whitepaper-putting-the-strategy-into-affiliate-and-partnership-marketing/index.html)

[Read more >](/content/resources/blog/whitepaper-putting-the-strategy-into-affiliate-and-partnership-marketing/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jun 23, 2023

###### [4 Tips to Prevent Affiliate Marketing Fraud](/content/resources/blog/4-tips-to-prevent-affiliate-marketing-fraud/index.html)

[Affiliate marketing fraud can be costly, but it's preventable. Learn 4 tips to protect your affiliate program from fraud and ensure your marketing efforts are successful.](/content/resources/blog/4-tips-to-prevent-affiliate-marketing-fraud/index.html)

[Read more >](/content/resources/blog/4-tips-to-prevent-affiliate-marketing-fraud/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Jun 22, 2023

###### [\[eBook\] Your Comprehensive Guide to Building and Nurturing Profitable…](/content/resources/blog/ebook-your-comprehensive-guide-to-building-and-nurturing-profitable-partnerships/index.html)

[Download the Ultimate Partnership Playbook: Your Comprehensive Guide to Building and Nurturing Profitable Partnerships eBook that sets out to provide marketers and brands interested in driving both business growth and ...](/content/resources/blog/ebook-your-comprehensive-guide-to-building-and-nurturing-profitable-partnerships/index.html)

[Read more >](/content/resources/blog/ebook-your-comprehensive-guide-to-building-and-nurturing-profitable-partnerships/index.html)

[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jun 15, 2023

###### [6 Strategies to Maximize Customer Lifetime Value](/content/resources/blog/6-strategies-to-maximize-customer-lifetime-value/index.html)

[Bottomline: CLTV is a crucial metric in partnership marketing and understanding the long-term value of the customers brought in by your partners, can help inform smarter decisions about how much ...](/content/resources/blog/6-strategies-to-maximize-customer-lifetime-value/index.html)

[Read more >](/content/resources/blog/6-strategies-to-maximize-customer-lifetime-value/index.html)

[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Jun 14, 2023

###### [Sharing Success: Introducing the Partnerize Referral Program](/content/resources/blog/sharing-success-introducing-the-partnerize-referral-program/index.html)

[Joining is easy! Simply sign up for the referral program and get your unique referral link here: https://partnerize.com/referral-program](/content/resources/blog/sharing-success-introducing-the-partnerize-referral-program/index.html)

[Read more >](/content/resources/blog/sharing-success-introducing-the-partnerize-referral-program/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jun 13, 2023

###### [Reserve Your Spot: Explore Incrementality and Partnerships with Partnerize…](/content/resources/blog/reserve-your-spot-explore-incrementality-and-partnerships-with-partnerize-and-rockerbox/index.html)

[Reserve your spot now for Partnerize’s session on Wednesday, June 21st at 10 AM EST. You can also sign up to catch presentations from Summer Camp participants and leading digital ...](/content/resources/blog/reserve-your-spot-explore-incrementality-and-partnerships-with-partnerize-and-rockerbox/index.html)

[Read more >](/content/resources/blog/reserve-your-spot-explore-incrementality-and-partnerships-with-partnerize-and-rockerbox/index.html)

[**Laura Morris**](/content/resources/blog/author/laura-morris/index.html)

Jun 08, 2023

###### [Pride in the UK](/content/resources/blog/pride-in-the-uk/index.html)

[At Partnerize, it is crucial we promote allyship to harbour an inclusive and equal space for all, regardless of somebody’s race, gender, sexuality, background etc.](/content/resources/blog/pride-in-the-uk/index.html)

[Read more >](/content/resources/blog/pride-in-the-uk/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Jun 07, 2023

###### [Destination Success: Partnerize Software Enables Travel Brands to Go the…](/content/resources/blog/destination-success-partnerize-software-enables-travel-brands-to-go-the-distance-with-their-partner-programs/index.html)

[There's good news for travel marketers new to the channel or languishing on another partnership management platform: Partnerize offers innovative software solutions that make managing your travel partnerships easy.](/content/resources/blog/destination-success-partnerize-software-enables-travel-brands-to-go-the-distance-with-their-partner-programs/index.html)

[Read more >](/content/resources/blog/destination-success-partnerize-software-enables-travel-brands-to-go-the-distance-with-their-partner-programs/index.html)

[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

May 31, 2023

###### [Drive Your Partner Program with KPIs to Measure Success](/content/resources/blog/drive-your-partner-program-with-kpis-to-measure-success/index.html)

[Establish moderate goals for the channel to accurately reflect on performance and evaluate overall success. To get started, set at least one monthly goal monthly, and evaluate performance and updating ...](/content/resources/blog/drive-your-partner-program-with-kpis-to-measure-success/index.html)

[Read more >](/content/resources/blog/drive-your-partner-program-with-kpis-to-measure-success/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

May 31, 2023

###### [Partnerize's Alex Webb Named Global Performance Marketing Awards Leader of…](/content/resources/blog/partnerizes-alex-webb-named-global-performance-marketing-awards-leader-of-the-year/index.html)

[Partnerize's Alex Webb has been awarded the prestigious title of Global Performance Pioneer of 2023 at this week's Global Performance Marketing Awards, winning praise from the panel of judges for his ...](/content/resources/blog/partnerizes-alex-webb-named-global-performance-marketing-awards-leader-of-the-year/index.html)

[Read more >](/content/resources/blog/partnerizes-alex-webb-named-global-performance-marketing-awards-leader-of-the-year/index.html)

[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

May 22, 2023

###### [Partnership Marketing in Uncertain Times](/content/resources/blog/partnership-marketing-in-uncertain-times/index.html)

[Despite the challenges in today's uncertain economic climate, partnership marketing presents a powerful opportunity for marketers.](/content/resources/blog/partnership-marketing-in-uncertain-times/index.html)

[Read more >](/content/resources/blog/partnership-marketing-in-uncertain-times/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

May 17, 2023

###### [7 Tips To Make Influencer Partnership Programs Successful](/content/resources/blog/7-tips-to-make-influencer-partnership-programs-successful/index.html)

[Marketers need easy access to the tools necessary for finding, recruiting and optimizing influencers as a part of their diversified partner makeup. The Partnerize platform enables marketers to maximize the ...](/content/resources/blog/7-tips-to-make-influencer-partnership-programs-successful/index.html)

[Read more >](/content/resources/blog/7-tips-to-make-influencer-partnership-programs-successful/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

May 08, 2023

###### [JAPAC Client Revenue Increase Demonstrates Channel Efficacy in Evolving…](/content/resources/blog/japac-client-revenue-increase-demonstrates-channel-efficacy-in-evolving-economic-climates-earns-sales-client-success-team-expansion/index.html)

[Partnerize as a whole continues to generate significant global momentum, with APAC playing an increasing part in its performance, contributing steady wins, results and with these leadership additions expected to ...](/content/resources/blog/japac-client-revenue-increase-demonstrates-channel-efficacy-in-evolving-economic-climates-earns-sales-client-success-team-expansion/index.html)

[Read more >](/content/resources/blog/japac-client-revenue-increase-demonstrates-channel-efficacy-in-evolving-economic-climates-earns-sales-client-success-team-expansion/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

May 05, 2023

###### [27 Best Affiliate Programs in the USA (2026) Verified Rates & Insider…](/content/resources/blog/the-best-affiliate-programs-in-the-usa/index.html)

[Compare 27 of the top USA affiliate programs with commission rates, cookie windows, and insider performance data from the Partnerize network. Find the best programs for your niche from travel to ...](/content/resources/blog/the-best-affiliate-programs-in-the-usa/index.html)

[Read more >](/content/resources/blog/the-best-affiliate-programs-in-the-usa/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

May 03, 2023

###### [The Full Affiliate Marketing Checklist for Program Management](/content/resources/blog/the-complete-affiliate-program-management-checklist/index.html)

[Here is the complete checklist for managing you affiliate programs. See for yourself how well your partner and affiliate marketing programs stack up against industry best practices.](/content/resources/blog/the-complete-affiliate-program-management-checklist/index.html)

[Read more >](/content/resources/blog/the-complete-affiliate-program-management-checklist/index.html)

[**Kate Ellis**](/content/resources/blog/author/kate-ellis/index.html)

Apr 27, 2023

###### [\[SURVEY\] Affiliate Marketing in Australia: A Growing Revenue Stream for…](/content/resources/blog/survey-affiliate-marketing-in-australia-a-growing-revenue-stream-for-brands-and-publishers/index.html)

[Affiliate marketing is continuing to gain recognition in Australia as a valuable and sophisticated acquisition channel for brands and a growing revenue stream for publishers. In fact, the IAB Australia ...](/content/resources/blog/survey-affiliate-marketing-in-australia-a-growing-revenue-stream-for-brands-and-publishers/index.html)

[Read more >](/content/resources/blog/survey-affiliate-marketing-in-australia-a-growing-revenue-stream-for-brands-and-publishers/index.html)

[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Apr 24, 2023

###### [Partnerize Ranked as One of Britain's Top 100 Businesses in the E2E Tech…](/content/resources/blog/partnerize-ranked-as-one-of-britains-top-100-businesses-in-the-e2e-tech-100-list-in-association-with-the-independent/index.html)

[Partnerize has been included in the 2023 2023 E2E Tech 100 list in association with The Independent and in partnership with IWG plc as the strategic founding partner. The list, which was ...](/content/resources/blog/partnerize-ranked-as-one-of-britains-top-100-businesses-in-the-e2e-tech-100-list-in-association-with-the-independent/index.html)

[Read more >](/content/resources/blog/partnerize-ranked-as-one-of-britains-top-100-businesses-in-the-e2e-tech-100-list-in-association-with-the-independent/index.html)

[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 19, 2023

###### [Quick Guide: Ensure Sub-Affiliate Partners are Equitably Rewarded for the…](/content/resources/blog/quick-guide-ensure-sub-affiliate-partners-are-equitably-rewarded-for-the-value-they-provide/index.html)

[Partnerize makes garnering and commissioning on sub-affiliate activity easy with the ability to uncover partner-level data—insight into touchpoints that brings greater clarity to partner channel transactions. By implementing parameters ...](/content/resources/blog/quick-guide-ensure-sub-affiliate-partners-are-equitably-rewarded-for-the-value-they-provide/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Apr 12, 2023

###### [How to Motivate and Engage Your Affiliate Partners](/content/resources/blog/how-to-motivate-and-engage-your-affiliate-partners/index.html)

[Learn the best strategies for motivating and engaging affiliates to help maximize your affiliate marketing program. Get tips on how to optimize your program to ensure success.](/content/resources/blog/how-to-motivate-and-engage-your-affiliate-partners/index.html)

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[**Katie Spurkeland**](/content/resources/blog/author/katie-spurkeland/index.html)

Apr 05, 2023

###### [Incorporate Mobile App Events Into Your Partner Channel Success Story with…](/content/resources/blog/incorporate-mobile-app-events-into-your-partner-channel-success-story-with-partnerizes-tracking-solutions/index.html)

[Download our quick guide on maximizing partner channel revenue with persistent tracking across device types to understand the role that mobile app tracking infrastructure plays in making data-driven decisions.](/content/resources/blog/incorporate-mobile-app-events-into-your-partner-channel-success-story-with-partnerizes-tracking-solutions/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Mar 31, 2023

###### [Empowering Voices: Spotlighting Some of the Most Influential Women of…](/content/resources/blog/empowering-voices-spotlighting-some-of-the-most-influential-women-of-partnerships/index.html)

[As we close out Women’s History month, I wanted to reach out to a few of the leading women in the partnership space to gauge their honest thoughts on ...](/content/resources/blog/empowering-voices-spotlighting-some-of-the-most-influential-women-of-partnerships/index.html)

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[**Leeanne Boulton**](/content/resources/blog/author/leeanne-boulton/index.html)

Mar 27, 2023

###### [Q1 EMEA Recap: Helping Brands Flourish Through Retail Chaos](/content/resources/blog/q1-emea-recap-helping-brands-flourish-through-retail-chaos/index.html)

[The first quarter of the year kicked off nicely for the EMEA team and our clients and partners, with a busy events calendar activated across the UK and the Netherlands....](/content/resources/blog/q1-emea-recap-helping-brands-flourish-through-retail-chaos/index.html)

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[**Craig Edgson**](/content/resources/blog/author/craig-edgson/index.html)

Mar 21, 2023

###### [5 Ways Your Affiliate Management Software Can Unlock Growth](/content/resources/blog/5-ways-your-affiliate-management-software-can-unlock-growth/index.html)

[Here are five ways you affiliate management software can unlock your growth. If you are looking to take a fresh approach to your affiliate program, read this.](/content/resources/blog/5-ways-your-affiliate-management-software-can-unlock-growth/index.html)

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[**Amber Sweeney**](/content/resources/blog/author/amber-sweeney/index.html)

Mar 21, 2023

###### [\[Case Study\] Goalie Monkey Scores Big by Making Bottom to Top-Funnel…](/content/resources/blog/case-study-goalie-monkey-scores-big-by-making-bottom-to-top-funnel-partner-switch-with-partnerize/index.html)

[Within roughly a year, GoalieCoaches.com has generated $265K in incremental revenue for Goalie Monkey with 19% of that total revenue (roughly $50K) the direct result of being assigned Preferred Publisher ...](/content/resources/blog/case-study-goalie-monkey-scores-big-by-making-bottom-to-top-funnel-partner-switch-with-partnerize/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Mar 19, 2023

###### [Influencer Marketing Tactics That Drive Sales Growth](/content/resources/blog/influencer-marketing-tactics-that-drive-sales-growth/index.html)

[This article provides 13 easy-to-implement tactics for leveraging influencers to help drive sales growth. Learn how to identify the right influencers for your brand here.](/content/resources/blog/influencer-marketing-tactics-that-drive-sales-growth/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Mar 15, 2023

###### [Partner Marketing 2.0: 6 Strategies for Sales Growth in the New Era](/content/resources/blog/5-partner-marketing-strategies-that-will-drive-sales/index.html)

[Here are 6 partner marketing strategies to set your program and marketing team up for success. Use these easy to follow strategies to drive sales in 2025.](/content/resources/blog/5-partner-marketing-strategies-that-will-drive-sales/index.html)

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[**Amber Sweeney**](/content/resources/blog/author/amber-sweeney/index.html)

Mar 14, 2023

###### [\[Client Success Story\] Dagne Dover Bags Its Legacy Affiliate Provider to…](/content/resources/blog/client-success-story-dagne-dover-bags-its-legacy-affiliate-provider-to-drive-content-partner-growth-with-partnerize/index.html)

[With an aim of making life easier through problem solving and good design, performance bag company, Dagne Dover, wanted to work/focus specifically with content partners who were adept at ...](/content/resources/blog/client-success-story-dagne-dover-bags-its-legacy-affiliate-provider-to-drive-content-partner-growth-with-partnerize/index.html)

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[**Matt Gilbert**](/content/resources/blog/author/matt-gilbert/index.html)

Mar 11, 2023

###### [Partnerize comments on the failure of Silicon Valley Bank](/content/resources/blog/partnerize-comments-on-the-failure-of-silicon-valley-bank/index.html)

[Given the headlines pertaining to the failure of Silicon Valley Bank, we wanted to take a moment to assure all of our ecosystem that Partnerize has no direct exposure to ...](/content/resources/blog/partnerize-comments-on-the-failure-of-silicon-valley-bank/index.html)

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[**Shaniece Whale**](/content/resources/blog/author/shaniece-whale/index.html)

Mar 09, 2023

###### [Women's History Month: A Spotlight on Women in Leadership](/content/resources/blog/womens-history-month-a-spotlight-on-women-in-leadership/index.html)

[It is in this spirit that Partnerize brings women in leadership forward to share their stories, perspectives, insights, and opinions so that together, we can acknowledge and celebrate differences. Without ...](/content/resources/blog/womens-history-month-a-spotlight-on-women-in-leadership/index.html)

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[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Mar 08, 2023

###### [7 Partnership Loyalty Program Tips for Success in 2025](/content/resources/blog/7-partnership-loyalty-program-tips-for-success/index.html)

[Partnership Loyalty Program Tips for Success: Learn how to create a successful partnership loyalty program that rewards your customers and partners, and drives growth for your business.](/content/resources/blog/7-partnership-loyalty-program-tips-for-success/index.html)

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[**Mandy O'Brien**](/content/resources/blog/author/amanda-obrien/index.html)

Mar 03, 2023

###### [\[DOWNLOAD\] Everything You Need to Know About Booking Placements in Partner…](/content/resources/blog/download-everything-you-need-to-know-about-booking-placements-in-partner-marketing/index.html)

[To help you negotiate through the booking process, the following was designed to give you an overview of the 3 key, easy steps and considerations when booking successful placements. Taking the ...](/content/resources/blog/download-everything-you-need-to-know-about-booking-placements-in-partner-marketing/index.html)

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[**Amber Sweeney**](/content/resources/blog/author/amber-sweeney/index.html)

Feb 24, 2023

###### [\[Client Success Story\] Partnerize & Mitchell Gold + Bob Williams:…](/content/resources/blog/client-success-story-partnerize-mitchell-gold-bob-williams-high-end-affiliate-outcomes-through-content/index.html)

[Partnerize delivered a thoughtful, tailor-made affiliate experience through the combination of software and service. You can learn more about how this experience enabled a 150% increase in AOV from content partners ...](/content/resources/blog/client-success-story-partnerize-mitchell-gold-bob-williams-high-end-affiliate-outcomes-through-content/index.html)

[Read more >](/content/resources/blog/client-success-story-partnerize-mitchell-gold-bob-williams-high-end-affiliate-outcomes-through-content/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Feb 22, 2023

###### [Brand to Brand Partnerships: Strategies & Everything You Need to Know](/content/resources/blog/brand-to-brand-partnerships-strategies-everything-you-need-to-know/index.html)

[Here is everything to know about brand to brand partnerships. In this guide we cover strategies and tips for building your brand to brand partnerships.](/content/resources/blog/brand-to-brand-partnerships-strategies-everything-you-need-to-know/index.html)

[Read more >](/content/resources/blog/brand-to-brand-partnerships-strategies-everything-you-need-to-know/index.html)

[**Chrissy Kammerer**](/content/resources/blog/author/christine-kammerer/index.html)

Feb 16, 2023

###### [\[Webinar Sign-Up\] Partner Perspective: SKINSKOOL](/content/resources/blog/webinar-sign-up-partner-perspective-skinskool/index.html)

[Partnerize works with some of the most successful and influential publisher partners in the industry. Our Partner Perspective series sets out to learn from the best of the best and ...](/content/resources/blog/webinar-sign-up-partner-perspective-skinskool/index.html)

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[**Maura Smith**](/content/resources/blog/author/maura-smith/index.html)

Feb 09, 2023

###### [AVAILABLE NOW: Partnership Growth Indices for Q4 2022 + the U.S. Affiliate…](/content/resources/blog/available-now-partnership-growth-indices-for-q4-2022-the-us-affiliate-marketing-sales-index/index.html)

[You can download the latest versions right here to learn more about your region’s quarterly revenue growth on the Partnerize platform, as well as other data including average order ...](/content/resources/blog/available-now-partnership-growth-indices-for-q4-2022-the-us-affiliate-marketing-sales-index/index.html)

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