# Partnerize blog.

### Showing posts by:

[**Ryan Williams**](/content/resources/blog/author/ryan-williams/index.html)

Senior Director, Data Science

Jun 17, 2026

###### [Optimizing Your Affiliate Partner Mix: Laying the Groundwork for…](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy/index.html)

[Affiliate marketing, especially as it has continued to mature, is credited for its measurability and performance. However, many programs still prioritize short-term conversion metrics over the complexity of consumer journeys ...](/content/resources/blog/optimizing-your-affiliate-partner-mix-laying-the-groundwork-for-programmatic-strategy/index.html)

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