# Partnerize blog.

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Mar 17, 2025

###### [\[RELEASE\] Partnerize Appoints Vanja Wilson as Vice President and General…](/content/resources/blog/release-partnerize-appoints-vanja-wilson-as-vice-president-and-general-manager-for-apac/index.html)

[Wilson’s Leadership Poised to Accelerate Partnerize’s Breakout Success in the Region](/content/resources/blog/release-partnerize-appoints-vanja-wilson-as-vice-president-and-general-manager-for-apac/index.html)

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Jun 01, 2024

###### [Influencer Marketing Benefits, Tips, and Statistics by Social Channel for…](/content/resources/blog/maximizing-the-benefits-of-influencers-by-platform/index.html)

[Affiliate and partner marketers are familiar with the influencer model -- compensate a ‘partner’ in return for promoting your brand and offers. However, with thousands of influencers across so many ...](/content/resources/blog/maximizing-the-benefits-of-influencers-by-platform/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Feb 04, 2024

###### [Influencer Marketing: What is it / How to do it](/content/resources/blog/the-definitive-guide-to-influencer-marketing/index.html)

[Learn all about influencer marketing in our definitive guide. This explains what influencer marketing is and everything you need to know.](/content/resources/blog/the-definitive-guide-to-influencer-marketing/index.html)

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Jun 15, 2023

###### [6 Strategies to Maximize Customer Lifetime Value](/content/resources/blog/6-strategies-to-maximize-customer-lifetime-value/index.html)

[Bottomline: CLTV is a crucial metric in partnership marketing and understanding the long-term value of the customers brought in by your partners, can help inform smarter decisions about how much ...](/content/resources/blog/6-strategies-to-maximize-customer-lifetime-value/index.html)

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Mar 29, 2022

###### [Partnerize Named a Strong Performer in 2022 Channel Incentive Management…](/content/resources/blog/partnerize-named-a-strong-performer-in-2022-channel-incentive-management-analyst-report/index.html)

[Partnerize, the leader in partnership automation for B2B2C brands and partners, today announced it has been identified as a “Strong Performer” in the recently launched report, The Forrester ...](/content/resources/blog/partnerize-named-a-strong-performer-in-2022-channel-incentive-management-analyst-report/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Mar 01, 2022

###### [CMO Partnership Series](/content/resources/blog/cmo-partnership-series/index.html)

[Did you know that 65% of B2C marketers cite an increase in partnership channel spend in 2021? If you're not yet part of the movement, Partnerize has custom curated resources designed ...](/content/resources/blog/cmo-partnership-series/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jan 18, 2022

###### [PerformanceIN Chats with Partnerize CEO, Matt Gilbert, on the Future of…](/content/resources/blog/performancein-chats-with-partnerize-ceo-matt-gilbert-on-the-future-of-partnership-marketing/index.html)

[PerformanceIN recently managed to grab Matt Gilbert, CEO of Partnerize, for a chat to learn about what he envisions being the greatest trends of 2022, as well as the perception problems ...](/content/resources/blog/performancein-chats-with-partnerize-ceo-matt-gilbert-on-the-future-of-partnership-marketing/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jan 18, 2022

###### [\[RELEASE\] Partnerize Announces Key Performance Milestones for 2021](/content/resources/blog/release-partnerize-announces-key-performance-milestones-for-2021/index.html)

[NEW YORK, UNITED STATES, January 18, 2022 /EINPresswire.com/ -- Partnerize, the leader in partnership automation for brands and partners, today announced the company's 2021 performance milestones, including 28% YoY client revenue growth and ...](/content/resources/blog/release-partnerize-announces-key-performance-milestones-for-2021/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jan 18, 2022

###### [5 Partner Marketing Strategies and Ideas For Finance Companies](/content/resources/blog/5-partner-marketing-strategies-for-finance-brands/index.html)

[When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence.](/content/resources/blog/5-partner-marketing-strategies-for-finance-brands/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jan 14, 2022

###### [\[Download\] Master Your Marketing Calendar with 2022 Key Shopping Holidays](/content/resources/blog/download-master-your-marketing-calendar-with-2022-key-shopping-holidays/index.html)

[When curating your strategy for the partnership channel, it's crucial that you are considering holiday-specific optimizations for key shopping holidays throughout the year.](/content/resources/blog/download-master-your-marketing-calendar-with-2022-key-shopping-holidays/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jan 12, 2022

###### [\[eBook\] Learn How to Migrate Your Affiliate Program in 30 Days or Less](/content/resources/blog/ebook-learn-how-to-migrate-your-affiliate-program-in-30-days-or-less/index.html)

[The truth is that it’s far more effective, easier, and profit-boosting to make a switch to a new affiliate provider. Download our latest eBook: Migrate Your Affiliate Program in 30 ...](/content/resources/blog/ebook-learn-how-to-migrate-your-affiliate-program-in-30-days-or-less/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jan 04, 2022

###### [\[Case Study\] Partnerize is Just the Ticket StubHub Needs for Partnership…](/content/resources/blog/case-study-partnerize-is-just-the-ticket-stubhub-needs-for-partnership-software-services/index.html)

[By upgrading their partner program to Partnerize, StubHub was able to swiftly automate tasks across the partner management lifecycle in a single destination and immediately create efficiencies that gave them ...](/content/resources/blog/case-study-partnerize-is-just-the-ticket-stubhub-needs-for-partnership-software-services/index.html)

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Dec 06, 2021

###### [Now Available: Your One-Stop Shop for All Things Holiday & Partnership](/content/resources/blog/now-available-your-one-stop-shop-for-all-things-holiday-partnership/index.html)

[Partnerize wants to ensure that you are as prepared as possible and on track to make the most of Q4 2021 by offering our dedicated page, 2021 Holiday Shopping Season Resources, as  ...](/content/resources/blog/now-available-your-one-stop-shop-for-all-things-holiday-partnership/index.html)

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Nov 20, 2021

###### [\[REPORT\] In Affiliate Marketing, Content Retains the Throne](/content/resources/blog/report-in-affiliate-marketing-content-retains-the-throne/index.html)

[After all this time, it’s more than safe to assert that content performance inside the partnership channel is so much more than a flash in the pan. This rise—...](/content/resources/blog/report-in-affiliate-marketing-content-retains-the-throne/index.html)

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Nov 19, 2021

###### [\[DOWNLOAD\] BE A HOLIDAY HERO WITH OUR Q4 2021 PLAYBOOK](/content/resources/blog/download-be-a-holiday-hero-with-our-q4-2021-playbook/index.html)

[Partnerize's Be a Holiday Hero: 2021 Q4 Partnership Playbook is a holiday shopping prep guide that puts you on track to maximize this year’s unprecedented holiday shopping season. Inside, we’...](/content/resources/blog/download-be-a-holiday-hero-with-our-q4-2021-playbook/index.html)

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Nov 19, 2021

###### [An Embattled Social Giant is Causing Chaos: We Have the Solution](/content/resources/blog/an-embattled-social-giant-is-causing-chaos-we-have-the-solution/index.html)

[And if all this seems like enough for marketers to want to call it quits on their very long, very expensive love affair with Facebook, they will still inevitably turn ...](/content/resources/blog/an-embattled-social-giant-is-causing-chaos-we-have-the-solution/index.html)

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Nov 10, 2021

###### [\[DOWNLOAD\] Singles' Day 2021: Last Minute Tips](/content/resources/blog/download-singles-day-2021-last-minute-tips/index.html)

[While 2020 proved itself to be a year of epic trials and triumphs. It was also most certainly a wild ride for marketers who learned how to navigate palpable uncertainty in ...](/content/resources/blog/download-singles-day-2021-last-minute-tips/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Oct 28, 2021

###### [\[RELEASE\] Partnerize's Platform and Service Contributions Recognized for…](/content/resources/blog/release-partnerizes-platform-and-service-contributions-recognized-for-multiple-industry-awards/index.html)

[Partnership automation leader enables clients to achieve award-winning campaigns and industry acknowledgement.](/content/resources/blog/release-partnerizes-platform-and-service-contributions-recognized-for-multiple-industry-awards/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Oct 22, 2021

###### [\[WEBINAR SIGN UP\] Partner Perspective: Global Savings Group](/content/resources/blog/webinar-sign-up-partner-perspective-global-savings-group/index.html)

[Partnerize works with some of the most successful and influential publisher partners in the industry. Our Publisher Perspective series sets out to learn from the best of the best and ...](/content/resources/blog/webinar-sign-up-partner-perspective-global-savings-group/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Oct 19, 2021

###### [Partnerize Secures 3 Award Wins at 2021 International Performance Marketing…](/content/resources/blog/partnerize-secures-3-award-wins-at-2021-international-performance-marketing-awards/index.html)

[Leader in partnership automation receives three awards for global performance marketing](/content/resources/blog/partnerize-secures-3-award-wins-at-2021-international-performance-marketing-awards/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Sep 30, 2021

###### [From Employee to Advocate: How to Create Your Best Advertising From Within](/content/resources/blog/from-employee-to-advocate-how-to-create-your-best-advertising-from-within/index.html)

[At its core, employee advocacy is the promotion of an organization by its employees and although the concept has been around for decades in various forms, the internet and social ...](/content/resources/blog/from-employee-to-advocate-how-to-create-your-best-advertising-from-within/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Sep 24, 2021

###### [It's Showtime: Partnerize Shortlisted for 11 Industry Awards](/content/resources/blog/its-showtime-partnerize-shortlisted-for-11-industry-awards/index.html)

[Very often, you can become so engrossed in the work you do with your clients and partners each day, that it can be easy to forget to take time to ...](/content/resources/blog/its-showtime-partnerize-shortlisted-for-11-industry-awards/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Sep 13, 2021

###### [\[eBook\] Why Micro & Nano Influencers Deserve More of Your Time](/content/resources/blog/ebook-why-micro-nano-influencers-deserve-more-of-your-time/index.html)

[Unlike their larger, more heavily followed macro (500K-1M followers) influencers and mega (1M+) influencers, nano and micro influencers make up a considerable percentage of influencers. So, it’s no ...](/content/resources/blog/ebook-why-micro-nano-influencers-deserve-more-of-your-time/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Sep 07, 2021

###### [\[RELEASE\] Partnerize Expands Senior Leadership Team as Global Growth…](/content/resources/blog/release-partnerize-expands-senior-leadership-team-as-global-growth-accelerates/index.html)

[Martech and Sales Leaders Adam Brownstein, Clare Conway, and Mike Grossman assume leadership as GM, Asia Pacific, SVP, Customer Success, and SVP, Inside Sales.](/content/resources/blog/release-partnerize-expands-senior-leadership-team-as-global-growth-accelerates/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Aug 30, 2021

###### [What Does Instagram's Launch of Affiliate Marketing for Influencers Signal…](/content/resources/blog/what-does-instagrams-launch-of-affiliate-marketing-for-influencers-signal-for-partnership-marketers/index.html)

[There has been a lot of excitement around Instagram’s announcement that the social media and influencer giant will launch an affiliate program to support their creators. As the channel ...](/content/resources/blog/what-does-instagrams-launch-of-affiliate-marketing-for-influencers-signal-for-partnership-marketers/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Aug 24, 2021

###### [Affiliate Trends & Takeaways for the 2021 Back-To-School Shopping Season](/content/resources/blog/affiliate-trends-takeaways-for-the-2021-back-to-school-shopping-season/index.html)

[In spite of the pandemic, 2020 brought us some record back-to-school shopping milestones and as students once again prepare to fill the hallways across the U.S., 2021 is poised to push ...](/content/resources/blog/affiliate-trends-takeaways-for-the-2021-back-to-school-shopping-season/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Aug 19, 2021

###### [Everything You Need to Know About Influencer Marketing](/content/resources/blog/everything-you-need-to-know-about-influencer-marketing/index.html)

[In 2021, influencer marketing is operating full steam ahead. In fact, it continues to be one of the biggest top-of-mind initiatives and perhaps a question mark for brands big, small and ...](/content/resources/blog/everything-you-need-to-know-about-influencer-marketing/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Aug 13, 2021

###### [\[Webinar Sign-Up\] Partner Perspective: 55Haitao](/content/resources/blog/webinar-sign-up-partner-perspective-55haitao/index.html)

[Partnerize works with some of the most successful and influential publisher partners in affiliate. Our Publisher Perspective series sets out to learn from the best of the best and pick ...](/content/resources/blog/webinar-sign-up-partner-perspective-55haitao/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Aug 09, 2021

###### [How to Develop Affiliate Expertise in 12 Months or Less](/content/resources/blog/how-to-develop-affiliate-expertise-in-12-months-or-less/index.html)

[For many marketers, the thought of managing an affiliate program in-house, is highly appealing as it allows brands to retain control of all the day-to-day aspects of program management. From ...](/content/resources/blog/how-to-develop-affiliate-expertise-in-12-months-or-less/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jul 27, 2021

###### [Partnerize Expands Integrated Technology Ecosystem with Mobile Commerce…](/content/resources/blog/partnerize-expands-integrated-technology-ecosystem-with-mobile-commerce-leader-button/index.html)

[Partnerize, the global leader in partnership automation, software and services, today announced an integrated partnership with Button.](/content/resources/blog/partnerize-expands-integrated-technology-ecosystem-with-mobile-commerce-leader-button/index.html)

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Jul 21, 2021

###### [Your Definitive Guide to Partnerships: The Americas Edition](/content/resources/blog/your-definitive-guide-to-partnerships-the-americas-edition/index.html)

[When it comes to partnership success in the Americas in 2021, whether you are new to the channel or simply looking to accelerate profitable growth from your existing partners, you need ...](/content/resources/blog/your-definitive-guide-to-partnerships-the-americas-edition/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jul 04, 2021

###### [5 Excellent Ways Insurance Brands Can Optimize Affiliate Advertising…](/content/resources/blog/5-ways-insurance-brands-can-optimise-their-affiliate-partner-programmes/index.html)

[Sean Sewell looks at 5 excellent ways insurance brands can optimize their affiliate advertising tech stack with his latest blog.](/content/resources/blog/5-ways-insurance-brands-can-optimise-their-affiliate-partner-programmes/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Jun 28, 2021

###### [Global Partnership Day: Your On-Demand Access!](/content/resources/blog/global-partnership-day-your-on-demand-access/index.html)

[While traditional acquisition channels like paid search and paid social continue to garner marketers’ attention, the agility and reliability of the partnership channel’s inherent pay-for-performance model is winning over ...](/content/resources/blog/global-partnership-day-your-on-demand-access/index.html)

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May 26, 2021

###### [Underscoring Our Commitment to Customer Centricity: Introducing Community](/content/resources/blog/underscoring-our-commitment-to-customer-centricity-introducing-community/index.html)

[Partnerize is committed to providing a customer-centric experience to brands, partners and agencies with our support teams, on-demand library of resources and materials, in-platform guided tours and more. Today, we’...](/content/resources/blog/underscoring-our-commitment-to-customer-centricity-introducing-community/index.html)

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May 24, 2021

###### [Affiliate Marketing by the Numbers: Turn Your Advertising Into a Profit…](/content/resources/blog/affiliate-marketing-by-the-numbers-turn-your-advertising-into-a-profit-center/index.html)

[The past year and a half served up a quite the universal conundrum to marketers: Meet the ever-growing demand of consumer expectation—but do so with a significantly tightened ad ...](/content/resources/blog/affiliate-marketing-by-the-numbers-turn-your-advertising-into-a-profit-center/index.html)

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May 05, 2021

###### [\[eBook\] The Rise and Fall of Affiliate Networks](/content/resources/blog/ebook-the-rise-and-fall-of-affiliate-networks/index.html)

[Affiliate marketing works, there is no denying that. By 2022, it is expected to be a $8.2B industry. There are still brands, however, that are hesitant to give their brand’s ...](/content/resources/blog/ebook-the-rise-and-fall-of-affiliate-networks/index.html)

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Apr 13, 2021

###### [Migrate Your Affiliate Program in 30 Days or Less](/content/resources/blog/migrate-your-affiliate-program-in-30-days-or-less/index.html)

[Often, affiliate strategies have a simple goal—to acquire new customers and drive more  revenue for your business. If you’re only seeing fractional improvement and growth in  your affiliate ...](/content/resources/blog/migrate-your-affiliate-program-in-30-days-or-less/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Mar 23, 2021

###### [Partnerize Launches Next Generation of its Category Defining Partnership…](/content/resources/blog/partnerize-launches-next-generation-of-its-category-defining-partnership-software-for-the-worlds-leading-brands/index.html)

[Partnerize, following its 2020 acquisitions of both Pepperjam and BrandVerity, today announces the next generation of the industry’s only comprehensive partnership automation solution. Empowering marketers around the globe to turn ...](/content/resources/blog/partnerize-launches-next-generation-of-its-category-defining-partnership-software-for-the-worlds-leading-brands/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Mar 22, 2021

###### [The Affiliate Marketing Guide & FAQ](/content/resources/blog/the-definitive-affiliate-marketing-guide/index.html)

[Confused about how affiliate marketing works? Our 2026 affiliate FAQ guide explains everything you will need to know.](/content/resources/blog/the-definitive-affiliate-marketing-guide/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Feb 23, 2021

###### [With Focus Trained on Marketers’ Needs, Partnerize Introduces Exclusive…](/content/resources/blog/with-focus-trained-on-marketers-needs-partnerize-introduces-exclusive-partnership-growth-index/index.html)

[Partnerize is pleased to announce findings from its newly created Partnership Growth Index™.](/content/resources/blog/with-focus-trained-on-marketers-needs-partnerize-introduces-exclusive-partnership-growth-index/index.html)

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Feb 11, 2021

###### [STREAM NOW: What to Know About Diversifying your Affiliate Partnerships](/content/resources/blog/stream-now-what-to-know-about-diversifying-your-affiliate-partnerships/index.html)

[Stream our latest webinar where our own Erin Killian, VP of Agency & Prime and Michelle Morgan, Director of Publisher Development at Acceleration Partners, hosted an informative session which shared data ...](/content/resources/blog/stream-now-what-to-know-about-diversifying-your-affiliate-partnerships/index.html)

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Feb 03, 2021

###### [STREAM NOW: Why Marketers Need to Pivot to Partnerships to Survive](/content/resources/blog/stream-now-why-marketers-need-to-pivot-to-partnerships-to-survive/index.html)

[Stream a conversation between Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence and Matt Gilbert, CEO of Partnerize, about what’s happening in the affiliate marketing space ...](/content/resources/blog/stream-now-why-marketers-need-to-pivot-to-partnerships-to-survive/index.html)

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Jan 26, 2021

###### [Navigating the News Media Bargaining Code: How Australian Marketers Can…](/content/resources/blog/navigating-the-news-media-bargaining-code-how-australian-marketers-can-utilize-the-partner-channel-to-drive-operating-leverage/index.html)

[For consumers, digital advertising has exponentially enhanced the purchasing environment. With just a few clicks, shoppers can make well-informed buying decisions without ever needing to leave the comfort of their ...](/content/resources/blog/navigating-the-news-media-bargaining-code-how-australian-marketers-can-utilize-the-partner-channel-to-drive-operating-leverage/index.html)

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Jan 06, 2021

###### [In the Rearview and On the Horizon: It’s Always Been About the Client](/content/resources/blog/in-the-rearview-and-on-the-horizon-its-always-been-about-the-client/index.html)

[Every year’s end warrants reflection, an annual review that is particularly arduous following an unprecedentedly turbulent 2020. In more ways than one, 2020 shook the foundation of operations we once knew ...](/content/resources/blog/in-the-rearview-and-on-the-horizon-its-always-been-about-the-client/index.html)

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Jul 28, 2020

###### [Partnerize Acquires Pepperjam](/content/resources/blog/partnerize-acquires-pepperjam/index.html)

[Today we officially announce Partnerize’s acquisition of Pepperjam, a leader in affiliate marketing technology and services. This is an exciting new chapter in the history of our companies that ...](/content/resources/blog/partnerize-acquires-pepperjam/index.html)

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Feb 20, 2020

###### [Outreach for Affiliate Marketing vs. SEO: What You Need to Know](/content/resources/blog/outreach-for-affiliate-marketing-vs-seo-what-you-need-to-know/index.html)

[Outreach for SEO and affiliate marketing is similar in a lot of ways, as the main goal of both techniques is to secure a specific link on a site or ...](/content/resources/blog/outreach-for-affiliate-marketing-vs-seo-what-you-need-to-know/index.html)

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Jan 28, 2020

###### [5 Ways In-App Tracking Will Transform Your Affiliate Program](/content/resources/blog/5-ways-in-app-tracking-will-transform-your-affiliate-program/index.html)

[As we start 2020, optimization for tracking mobile app conversions has become an essential piece of the affiliate marketing mix. Research shows consumers are viewing 4.2x more items in apps compared ...](/content/resources/blog/5-ways-in-app-tracking-will-transform-your-affiliate-program/index.html)

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Jan 23, 2020

###### [What’s Different About Partnerships in Australia?](/content/resources/blog/whats-different-about-partnerships-in-australia/index.html)

[In many ways, Australia’s partnership marketing landscape is as unique as the country itself. The affiliate channel continues to evolve in the Australian market, with advertisers taking notice of ...](/content/resources/blog/whats-different-about-partnerships-in-australia/index.html)

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Nov 27, 2019

###### [5 Ways Affiliate Partnerships Can Drive Huge Value for the Finance Industry](/content/resources/blog/5-ways-affiliate-partnerships-can-drive-huge-value-for-the-finance-industry/index.html)

[This blog post explores how investing in affiliate partnerships can drive immense value for banks. We cover five ways the channel can benefit the industry.](/content/resources/blog/5-ways-affiliate-partnerships-can-drive-huge-value-for-the-finance-industry/index.html)

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Nov 27, 2019

###### [7 Things That Make Black Friday Affiliate Programs a Little Less Stressful…](/content/resources/blog/7-things-that-make-black-friday-affiliate-programs-a-little-less-stressful-for-partnerize-clients-and-partners/index.html)

[Black Friday is the most anticipated event in the US retail year and is growing increasingly important in markets like the UK where retailers have...](/content/resources/blog/7-things-that-make-black-friday-affiliate-programs-a-little-less-stressful-for-partnerize-clients-and-partners/index.html)

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Oct 16, 2019

###### [Meet Our Reimagined Content Management Suite and Other Exciting New…](/content/resources/blog/meet-our-reimagined-content-management-suite-and-other-exciting-new-features/index.html)

[We've recently launched several major product enhancements to help brands and their partners streamline and automate their performance partnerships.](/content/resources/blog/meet-our-reimagined-content-management-suite-and-other-exciting-new-features/index.html)

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Aug 13, 2019

###### [What’s Different About Partner Marketing in Southeast Asia?](/content/resources/blog/whats-different-about-partner-marketing-in-southeast-asia/index.html)

[According to Google and Temasek, ecommerce in Southeast Asia is expected to grow to US$200 Billion in 2025, with affiliate and other partner...](/content/resources/blog/whats-different-about-partner-marketing-in-southeast-asia/index.html)

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Aug 08, 2019

###### [New Byline: 4 Ways to Restore Value in Publisher-Advertiser Relationships](/content/resources/blog/new-byline-4-ways-to-restore-value-in-publisher-advertiser-relationships/index.html)

[Misty Brewster has had a byline published about the importance of strong and highly productive relationships between publishers and advertisers.](/content/resources/blog/new-byline-4-ways-to-restore-value-in-publisher-advertiser-relationships/index.html)

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Aug 08, 2019

###### [New Byline: How To Capitalise On Australia’s Online Retail Growth](/content/resources/blog/new-byline-how-to-capitalise-on-australias-online-retail-growth/index.html)

[Partnerize Sales Director Will Wilson discusses several paths to retail growth in Australia including offline tactics you can use to drive online sales](/content/resources/blog/new-byline-how-to-capitalise-on-australias-online-retail-growth/index.html)

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Aug 08, 2019

###### [Announcing New Capabilities to Automate More Types of Partnership](/content/resources/blog/announcing-new-capabilities-to-automate-more-types-of-partnership/index.html)

[The new capabilities expand the Partnerize platform's ability to deliver comprehensive partnership automation and unique intelligence to drive...](/content/resources/blog/announcing-new-capabilities-to-automate-more-types-of-partnership/index.html)

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Aug 06, 2019

###### [New Byline: Key lessons for South East Asian retailers ahead of 9/9 Super…](/content/resources/blog/new-byline-key-lessons-for-south-east-asian-retailers-ahead-of-9-9-super-shopping-day/index.html)

[CMO Jim Nichols writes about how marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks](/content/resources/blog/new-byline-key-lessons-for-south-east-asian-retailers-ahead-of-9-9-super-shopping-day/index.html)

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Aug 02, 2019

###### [New Byline: How Retailers Can Drive Stronger App Growth](/content/resources/blog/new-byline-how-retailers-can-drive-stronger-app-growth/index.html)

[Retail apps continue to gain traction with consumers, thanks to the convenience, speed and value they bring to digital and in-store shopping experiences.](/content/resources/blog/new-byline-how-retailers-can-drive-stronger-app-growth/index.html)

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Jul 25, 2019

###### [New Byline: How Partnership Provides The Best Training for Future CMOs](/content/resources/blog/new-byline-how-partnership-provides-the-best-training-for-future-cmos/index.html)

[Sean Sewell, co-founder and VP of revenue at Partnerize, has had a byline published discussing how partnership provides the best training for future CMOs](/content/resources/blog/new-byline-how-partnership-provides-the-best-training-for-future-cmos/index.html)

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Jul 25, 2019

###### [New Byline: 11 Ways to Improve Your Partner and Affiliate Performance](/content/resources/blog/new-byline-11-ways-to-improve-your-partner-and-affiliate-performance/index.html)

[CMO Jim Nichols writes about how marketers, especially partner marketers, can leverage AI tools to gain efficiencies and cut down on repetitive tasks](/content/resources/blog/new-byline-11-ways-to-improve-your-partner-and-affiliate-performance/index.html)

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Jul 24, 2019

###### [It's Time We Focused More on Partnerships: How To Evolve Beyond a…](/content/resources/blog/its-time-we-focused-more-on-partnerships-how-to-evolve-beyond-a-set-and-forget-approach/index.html)

[The partnerships channel has seen explosive growth in the last few years. Yet many brands are still using a set-and-forget approach to manage it. Annabel Gray, Associate Director Australia at ...](/content/resources/blog/its-time-we-focused-more-on-partnerships-how-to-evolve-beyond-a-set-and-forget-approach/index.html)

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Jul 16, 2019

###### [New Byline: Fraud protection tips for marketers in South East Asia](/content/resources/blog/new-byline-fraud-protection-tips-for-marketers-in-south-east-asia/index.html)

[Dan Keegan, Senior Business Development Director, shares four strategies for success if you’re looking to establish and grow a partner program in Indonesia](/content/resources/blog/new-byline-fraud-protection-tips-for-marketers-in-south-east-asia/index.html)

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Jul 07, 2019

###### [Four Misconceptions About Couponing](/content/resources/blog/four-misconceptions-about-couponing/index.html)

[Alexander Hold of Global Savings Group discusses four misconceptions about coupons and why they're ill-founded in this Partnerize guest blog.](/content/resources/blog/four-misconceptions-about-couponing/index.html)

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Jul 05, 2019

###### [New Byline: Why partnerships are crucial when navigating the e-commerce…](/content/resources/blog/new-byline-why-partnerships-are-crucial-when-navigating-the-e-commerce-market-in-indonesia/index.html)

[Dan Keegan, Senior Business Development Director, shares four strategies for success if you’re looking to establish and grow a partner program in Indonesia](/content/resources/blog/new-byline-why-partnerships-are-crucial-when-navigating-the-e-commerce-market-in-indonesia/index.html)

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Jun 26, 2019

###### [New Byline: How to Fight Back Against Exploding Media Costs](/content/resources/blog/new-byline-how-to-fight-back-against-exploding-media-costs/index.html)

[VP Customer Success APAC, Alix Simpson has had a byline called How to Fight Back Against Exploding Media Costs published in B&T.](/content/resources/blog/new-byline-how-to-fight-back-against-exploding-media-costs/index.html)

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Jun 06, 2019

###### [New Byline: Why Partnership Represents a Growth Opportunity for Agencies](/content/resources/blog/new-byline-why-partnership-represents-a-growth-opportunity-for-agencies/index.html)

[Mike McNerney writes about how the evolving partnership channel is driving more sales than ever for leading brands and this creates a huge incremental...](/content/resources/blog/new-byline-why-partnership-represents-a-growth-opportunity-for-agencies/index.html)

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Jun 06, 2019

###### [New Byline: Getting Data-Driven Marketing Right - Accuracy, Context And…](/content/resources/blog/new-byline-getting-data-driven-marketing-right-accuracy-context-and-relevance/index.html)

[Partnerize CMO Jim Nichols writes about the value of each of these characteristics with regard to how marketers use data to make key decisions...](/content/resources/blog/new-byline-getting-data-driven-marketing-right-accuracy-context-and-relevance/index.html)

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May 29, 2019

###### [How Partnerships Between Fintech Companies Can Benefit Small Businesses](/content/resources/blog/how-partnerships-between-fintech-companies-can-benefit-small-businesses/index.html)

[In this interview, we chat with Shuli Mantsur of Lending Express about how the company’s approach to partnership benefits their members and partners.](/content/resources/blog/how-partnerships-between-fintech-companies-can-benefit-small-businesses/index.html)

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May 28, 2019

###### [Announcing Our Enhanced App Tracking Capabilities For Partner Marketing](/content/resources/blog/announcing-our-enhanced-app-tracking-capabilities-for-partner-marketing/index.html)

[We are please to announce the launch of new groundbreaking capabilities to our app tracking suite — the availability of our new SDK for Android and...](/content/resources/blog/announcing-our-enhanced-app-tracking-capabilities-for-partner-marketing/index.html)

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May 27, 2019

###### [New Byline: $15 Billion Up for Grabs – Australian Retailers are Missing…](/content/resources/blog/new-byline-15-billion-up-for-grabs-australian-retailers-are-missing-out-on-the-tourist-market/index.html)

[Tourists are expected to dish out more than $15 billion this year, but how do retailers plan to get their share? Marketers must reach out to travellers...](/content/resources/blog/new-byline-15-billion-up-for-grabs-australian-retailers-are-missing-out-on-the-tourist-market/index.html)

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Apr 30, 2019

###### [European Innovation Day Boldly Explores the Future of Partnerships](/content/resources/blog/european-innovation-day-boldly-explores-the-future-of-partnerships/index.html)

[We recently held our second annual European Innovation Day event in London, and it was by all counts, a smashing success.](/content/resources/blog/european-innovation-day-boldly-explores-the-future-of-partnerships/index.html)

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Apr 03, 2019

###### [Exciting New Partnerize Features for Advertisers and Partners](/content/resources/blog/exciting-new-partnerize-features-for-advertisers-and-partners/index.html)

[We are pleased to announce the launch of several great new product features. Our Product Team takes customer feedback seriously and many of these we influenced by that feedback. As ...](/content/resources/blog/exciting-new-partnerize-features-for-advertisers-and-partners/index.html)

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Jan 30, 2019

###### [How Partnerize Delivers Superior Support For Your Partner Program](/content/resources/blog/how-partnerize-delivers-superior-support-for-your-partner-program/index.html)

[The value that you derive from your partner marketing technology is not solely dependent on platform capabilities. Often, the support you receive is just as important. Partnerize Client Services Executive ...](/content/resources/blog/how-partnerize-delivers-superior-support-for-your-partner-program/index.html)

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Jan 03, 2019

###### [New Byline: 4 Ways Retailers Can Expand Their Reach with Gen Z](/content/resources/blog/new-byline-4-ways-retailers-can-expand-their-reach-with-gen-z/index.html)

[Millennials have been the darlings of marketing and media for the better half of a decade. But it may be time for them to pass the baton. A new generation ...](/content/resources/blog/new-byline-4-ways-retailers-can-expand-their-reach-with-gen-z/index.html)

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Dec 12, 2018

###### [Partnerize Parents Launches](/content/resources/blog/partnerize-parents-launches/index.html)

[We’re launching our Partnerize Parents policy. What makes this so special is that it offers an enhanced Maternity, Paternity, and adoption leave policies as well as some other benefits ...](/content/resources/blog/partnerize-parents-launches/index.html)

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Nov 26, 2018

###### [The Evolution & History Of Couponing](/content/resources/blog/the-evolution-of-couponing/index.html)

[Alexander Hold of Global Savings Group looks at the evolution of the coupon in this Partnerize Guest Blog. Discover the journey of the coupon and how it's now evolved into ...](/content/resources/blog/the-evolution-of-couponing/index.html)

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Nov 26, 2018

###### [Introducing Enhanced Notifications and Automated Anomaly Detection](/content/resources/blog/introducing-enhanced-notifications-and-automated-anomaly-detection/index.html)

[This week, we launched two important product updates, Enhanced Notifications and Automated Anomaly Detection.](/content/resources/blog/introducing-enhanced-notifications-and-automated-anomaly-detection/index.html)

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Nov 13, 2018

###### [Hot Topics From the Travel Marketing Event Circuit](/content/resources/blog/hot-topics-from-the-travel-marketing-event-circuit/index.html)

[Recently, I had the opportunity to attend several events specifically focused on travel marketing and merchandising. I thought it might be interesting to surface some of the key themes that ...](/content/resources/blog/hot-topics-from-the-travel-marketing-event-circuit/index.html)

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Oct 09, 2018

###### [Key Learnings From Affiliate Summit APAC](/content/resources/blog/key-learnings-from-affiliate-summit-apac/index.html)

[Last week the Partnerize APAC team joined a large contingent of partner industry leaders at the Sands Expo Centre in Singapore for the first-ever Affiliate Summit APAC. With the oft-quoted ...](/content/resources/blog/key-learnings-from-affiliate-summit-apac/index.html)

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Jun 12, 2018

###### [Will Southeast Asia’s Internet Economy Become A $200 billion Industry by…](/content/resources/blog/will-southeast-asias-internet-economy-become-a-200-billion-industry-by-2020/index.html)

[With more than 330 million internet users in Southeast Asia (SEA), various researchers & analysts have highlighted that eCommerce in the region is well on track to become a major industry in ...](/content/resources/blog/will-southeast-asias-internet-economy-become-a-200-billion-industry-by-2020/index.html)

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May 09, 2018

###### [Performance Horizon Shortlisted for the Mumbrella Marketing Technology…](/content/resources/blog/performance-horizon-shortlisted-for-the-mumbrella-marketing-technology-company-of-the-year-award/index.html)

[Performance Horizon is thrilled to be among the finalists for Marketing Technology Company of the Year at the Mumbrella 2018 Awards.](/content/resources/blog/performance-horizon-shortlisted-for-the-mumbrella-marketing-technology-company-of-the-year-award/index.html)

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Mar 20, 2018

###### [SVB CEO Series - CEO Mal Cowley's Great Advice for Entrepreneurs](/content/resources/blog/svb-ceo-series-ceo-mal-cowleys-great-advice-for-entrepreneurs/index.html)

[Watch Silicon Valley Bank's CEO Interview Series with Performance Horizon's CEO Mal Cowley on Great Advice for Entrepreneurs.](/content/resources/blog/svb-ceo-series-ceo-mal-cowleys-great-advice-for-entrepreneurs/index.html)

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Feb 14, 2018

###### [How Our Partnership with Branch Enables Mobile Commissioning](/content/resources/blog/how-our-partnership-with-branch-enables-mobile-commissioning/index.html)

[Given the exciting news that Branch announced today, a number of clients and prospects have asked about our relationship with Branch and what it enables.](/content/resources/blog/how-our-partnership-with-branch-enables-mobile-commissioning/index.html)

[Read more >](/content/resources/blog/how-our-partnership-with-branch-enables-mobile-commissioning/index.html)

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Oct 31, 2017

###### [Our Transformational Partnerships NYC Event](/content/resources/blog/our-transformational-partnerships-nyc-event/index.html)

[Strategic Alliances Director Michael McNerney does a round-up of our Transformational Partnerships NYC Event and key discussion points.](/content/resources/blog/our-transformational-partnerships-nyc-event/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Oct 18, 2017

###### [How Granular Analytics By Placement Type Helps Make Both Advertisers and…](/content/resources/blog/how-granular-analytics-by-placement-type-helps-make-both-advertisers-and-publishers-more-successful/index.html)

[Find out how granular analytics by placement type helps make both advertisers and publishers more successful](/content/resources/blog/how-granular-analytics-by-placement-type-helps-make-both-advertisers-and-publishers-more-successful/index.html)

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Oct 18, 2017

###### [Key Takeaways from the AffiliateBlogger Affiliate Marketing Masterclass…](/content/resources/blog/key-takeaways-from-the-affiliateblogger-affiliate-marketing-masterclass-event/index.html)

[We attended an affiliate marketing masterclass where we discussed the future of affiliate marketing and the key trends that may have significant impact on 2018](/content/resources/blog/key-takeaways-from-the-affiliateblogger-affiliate-marketing-masterclass-event/index.html)

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Sep 03, 2017

###### [How Affiliate Marketers Can Retake Control of Their Partner Programme](/content/resources/blog/how-affiliate-marketers-can-retake-control-of-their-partner-programme/index.html)

[Customer Success Manager Jake Dipple looks at why affiliate marketers should bring their partner program in house and the benefits they'll receive by doing so.](/content/resources/blog/how-affiliate-marketers-can-retake-control-of-their-partner-programme/index.html)

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[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Aug 30, 2017

###### [How A Japanese Department Store Achieved Targets with Partner Marketing](/content/resources/blog/how-a-japanese-department-store-achieved-targets-with-partner-marketing/index.html)

[Tokyo-based Tsuyoshi Koga tells the story of a Japanese department store that achieved success with partner marketing.](/content/resources/blog/how-a-japanese-department-store-achieved-targets-with-partner-marketing/index.html)

[Read more >](/content/resources/blog/how-a-japanese-department-store-achieved-targets-with-partner-marketing/index.html)

[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Aug 09, 2017

###### [Three Ways Travel Brands Can Better Utilise Marketing Partners](/content/resources/blog/three-ways-travel-brands-can-better-utilise-marketing-partners/index.html)

[George Gray looks at three ways travel brands can better utilise marketing partners to drive customer acquisition and own the customer once again.](/content/resources/blog/three-ways-travel-brands-can-better-utilise-marketing-partners/index.html)

[Read more >](/content/resources/blog/three-ways-travel-brands-can-better-utilise-marketing-partners/index.html)

[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

May 25, 2017

###### [Performance Marketing Review: Good News for Ad Fraud](/content/resources/blog/performance-marketing-review-good-news-for-ad-fraud/index.html)

[Happy Thursday, Marketers! Before Memorial Day weekend kicks off, we wanted to share a few interesting highlights from the week all focused on ad fraud.](/content/resources/blog/performance-marketing-review-good-news-for-ad-fraud/index.html)

[Read more >](/content/resources/blog/performance-marketing-review-good-news-for-ad-fraud/index.html)

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May 10, 2017

###### [Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All](/content/resources/blog/amazons-impending-launch-why-australian-retailers-arent-doomed-after-all/index.html)

[Simon Quick looks at Amazon's impending launch into Australia and discusses why it's not all bad news for Australian retailers.](/content/resources/blog/amazons-impending-launch-why-australian-retailers-arent-doomed-after-all/index.html)

[Read more >](/content/resources/blog/amazons-impending-launch-why-australian-retailers-arent-doomed-after-all/index.html)

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May 09, 2017

###### [New Book - First Real Look at Affiliate Marketing](/content/resources/blog/new-book-first-real-look-at-affiliate-marketing/index.html)

[Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships!](/content/resources/blog/new-book-first-real-look-at-affiliate-marketing/index.html)

[Read more >](/content/resources/blog/new-book-first-real-look-at-affiliate-marketing/index.html)

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May 05, 2017

###### [Performance Marketing Review: Ad Tech Partnerships](/content/resources/blog/performance-marketing-review-ad-tech-partnerships/index.html)

[Happy Friday, marketers! To close out the week, we'd like to share a few recent interesting and noteworthy items in the digital marketing world.](/content/resources/blog/performance-marketing-review-ad-tech-partnerships/index.html)

[Read more >](/content/resources/blog/performance-marketing-review-ad-tech-partnerships/index.html)

[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Apr 07, 2017

###### [Partner Marketing 101: Differentiation Through Data](/content/resources/blog/partner-marketing-101-differentiation-through-data/index.html)

[If everyone relies on the same data set, how can you achieve differentiation and an edge over your competitors?](/content/resources/blog/partner-marketing-101-differentiation-through-data/index.html)

[Read more >](/content/resources/blog/partner-marketing-101-differentiation-through-data/index.html)

[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Mar 30, 2017

###### [Why Partner Marketing Needs Customer Success, Not Account Management](/content/resources/blog/why-partner-marketing-needs-customer-success-not-account-management/index.html)

[Brands are shifting towards technology to manage their partnerships and affiliates--which means the service required to support these them has evolved too.](/content/resources/blog/why-partner-marketing-needs-customer-success-not-account-management/index.html)

[Read more >](/content/resources/blog/why-partner-marketing-needs-customer-success-not-account-management/index.html)

[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Mar 24, 2017

###### [How Pandora Drove Growth With Innovative Partnerships](/content/resources/blog/how-pandora-drove-growth-with-innovative-partnerships/index.html)

[How did Pandora carve—and cement—a space for itself in a new market? By forging innovative partnerships that drove growth for the brand.](/content/resources/blog/how-pandora-drove-growth-with-innovative-partnerships/index.html)

[Read more >](/content/resources/blog/how-pandora-drove-growth-with-innovative-partnerships/index.html)

[**Partnerize**](/content/resources/blog/author/partnerize/index.html)

Mar 20, 2017

###### [Performance Marketing Review: Transparency in Digital Advertising](/content/resources/blog/performance-marketing-review-transparency-in-digital-advertising/index.html)

[For this week's performance marketing news roundup, we look at issues in digital advertising industry ranging from a lack of transparency to mobile ad blocking.](/content/resources/blog/performance-marketing-review-transparency-in-digital-advertising/index.html)

[Read more >](/content/resources/blog/performance-marketing-review-transparency-in-digital-advertising/index.html)

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