# Partnerize blog.

### Showing posts by:

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

CMO, RevLifter

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 16, 2021

###### [Partner & Affiliate Marketing Research: The State and Future of…](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-global-survey-3-4/index.html)

[The State and Future of Partnerships Survey recently fielded. This massive study, which solicited the opinions of 1,200 senior marketers , was developed to give the industry a better sense of marketer ...](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-global-survey-3-4/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jun 15, 2021

###### [Guest Blog: 7 Reasons to Pursue Personalized Incentives in the New…](/content/resources/blog/guest-blog-7-reasons-to-pursue-personalized-incentives-in-the-new-partnership-economy/index.html)

[Retailers are becoming increasingly dependent on partnership and affiliate to deliver aggressive growth. I’d wager that your targets and goals are accelerating faster than those for other teams in ...](/content/resources/blog/guest-blog-7-reasons-to-pursue-personalized-incentives-in-the-new-partnership-economy/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Nov 11, 2020

###### [Partnership Rising: How Partnership Will Gain a Seat at the CMO’s Table…](/content/resources/blog/partnership-rising-how-partnership-will-gain-a-seat-at-the-cmos-table-in-2021/index.html)

[2020 has been an unusual year, to say the least. There are so many aspects of consumer lives that have profoundly changed in the past 12 months.](/content/resources/blog/partnership-rising-how-partnership-will-gain-a-seat-at-the-cmos-table-in-2021/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Sep 29, 2020

###### [Partnerize Wins Martech Breakthrough Award for Best Marketing Performance…](/content/resources/blog/partnerize-wins-martech-breakthrough-award-for-best-marketing-performance-technology/index.html)

[We are very pleased to announce that Partnerize has won the Martech Breakthrough Award for Best Marketing Performance Technology.](/content/resources/blog/partnerize-wins-martech-breakthrough-award-for-best-marketing-performance-technology/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Apr 30, 2020

###### [Partnerize Has Acquired BrandVerity](/content/resources/blog/partnerize-has-acquired-brandverity/index.html)

[Despite these uncertain times, Partnerize continues to focus on investing to ensure that the platform you rely on is constantly improving and delivering the best possible results. As part of ...](/content/resources/blog/partnerize-has-acquired-brandverity/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Apr 08, 2020

###### [Partner and Affiliate Marketing for CFOs](/content/resources/blog/partner-and-affiliate-marketing-for-cfos/index.html)

[In the partner marketing world, lots of articles are published on the channel’s value to marketing and business development leaders. But for chief financial officers (CFOs), not so much. ...](/content/resources/blog/partner-and-affiliate-marketing-for-cfos/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Apr 03, 2020

###### [Making The Case For Partnership To Internal Leaders](/content/resources/blog/making-the-case-for-partnership-to-internal-leaders/index.html)

[As we all face the current situation, many companies are making decisions about the allocation of marketing resources. One issue that partner marketers face is that some senior leaders in ...](/content/resources/blog/making-the-case-for-partnership-to-internal-leaders/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Apr 01, 2020

###### [Early Trends We Are Seeing in Partner Program Data](/content/resources/blog/early-trends-we-are-seeing-in-partner-program-data/index.html)

[Many people have asked about what we are seeing in the aggregated data for partner and affiliate programs worldwide and by category of advertiser. To find out, we’ve examined ...](/content/resources/blog/early-trends-we-are-seeing-in-partner-program-data/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Mar 23, 2020

###### [Specific Ideas For Partnership In Uncertain Times](/content/resources/blog/specific-ideas-for-partnership-in-uncertain-times/index.html)

[We know lots of companies are facing the challenge of how to provide value while being sensitive to uncertain circumstances that surround us. The most important thing we can all ...](/content/resources/blog/specific-ideas-for-partnership-in-uncertain-times/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Mar 23, 2020

###### [Suggestions For Partnership In Uncertain Times](/content/resources/blog/suggestions-for-partnership-in-uncertain-times/index.html)

[It’s no secret that recent events have had an effect on how we go about the business of partnership. As always, the most important things we can focus on ...](/content/resources/blog/suggestions-for-partnership-in-uncertain-times/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 31, 2020

###### [ASW2020: Partnership Wears The Crown](/content/resources/blog/asw2020-partnership-wears-the-crown/index.html)

[Affiliate Summit West, one of the biggest annual events in our industry, has come and gone for 2020. Clearly, this was the most heavily attended (~6,000+ attendees!) with more hot button topics ...](/content/resources/blog/asw2020-partnership-wears-the-crown/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 22, 2020

###### [Cormac Jonas Joins Partnerize as Head of Partnerships - Americas](/content/resources/blog/cormac-jonas-joins-partnerize-as-head-of-partnerships-americas/index.html)

[We are pleased to announce that Cormac Jonas has joined Partnerize as Head of Partnerships - Americas. In this new role, he is leading efforts to build the Partnerize partner ...](/content/resources/blog/cormac-jonas-joins-partnerize-as-head-of-partnerships-americas/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 08, 2020

###### [Partnerize Raises $50 Million Growth Financing Round Led By Accel-KKR](/content/resources/blog/partnerize-raises-50-million-growth-financing-round-led-by-accel-kkr/index.html)

[We are proud to announce a $50 million growth financing round led by Accel-KKR.](/content/resources/blog/partnerize-raises-50-million-growth-financing-round-led-by-accel-kkr/index.html)

[Read more >](/content/resources/blog/partnerize-raises-50-million-growth-financing-round-led-by-accel-kkr/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Dec 18, 2019

###### [Partnerize Launches Game-Changer: Brand Discovery!](/content/resources/blog/partnerize-launches-game-changer-brand-discovery/index.html)

[We’re delighted to announce a new feature in the Partnerize Platform: Brand Discovery! Brand Discovery is all about helping more brands and partners connect.](/content/resources/blog/partnerize-launches-game-changer-brand-discovery/index.html)

[Read more >](/content/resources/blog/partnerize-launches-game-changer-brand-discovery/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Dec 06, 2019

###### [Partnerize Shortlisted in the Northern Digital Awards for Best Martech](/content/resources/blog/partnerize-shortlisted-in-the-northern-digital-awards-for-best-martech/index.html)

[We’re proud to report that Partnerize has been short-listed in the Northern Digital Awards for Best Martech.](/content/resources/blog/partnerize-shortlisted-in-the-northern-digital-awards-for-best-martech/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Sep 11, 2019

###### [11 Clients and Agencies Shortlisted With Partnerize for IPMA Awards](/content/resources/blog/11-clients-and-agencies-shortlisted-with-partnerize-for-ipma-awards/index.html)

[Partnerize and our clients/agency partners have been shortlisted 11 times for 9 International Performance Marketing Awards. The International PMAs recognize the very best in global performance marketing and celebrate innovation, creativity ...](/content/resources/blog/11-clients-and-agencies-shortlisted-with-partnerize-for-ipma-awards/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Sep 05, 2019

###### [Partnerize Grows EMEA Retail Revenue 50%](/content/resources/blog/partnerize-grows-emea-retail-revenue-50/index.html)

[Partnerize has grown its Retail sector revenue by 50% in EMEA over the past year.  21 new retail campaign wins contributed to this massive growth.](/content/resources/blog/partnerize-grows-emea-retail-revenue-50/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Aug 26, 2019

###### [Three New Awards For Partnerize](/content/resources/blog/three-new-awards-for-partnerize/index.html)

[Recently, Partnerize has had three big reasons to celebrate. Our platform and team have been honored with three different awards! Here’s a quick rundown.](/content/resources/blog/three-new-awards-for-partnerize/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Aug 20, 2019

###### [Partnerize Chosen as Best Affiliate Solution by the Digiday Tech Awards](/content/resources/blog/partnerize-chosen-as-best-affiliate-solution-by-the-digiday-tech-awards/index.html)

[Partnerize and our AI-powered Partnerize Partner Automation Platform has been selected as the Digiday Technology Awards Best Affiliate Network.](/content/resources/blog/partnerize-chosen-as-best-affiliate-solution-by-the-digiday-tech-awards/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Aug 20, 2019

###### [Partnerize Wins Top Spot in BusinessCloud’s Northeast 50 Top Tech…](/content/resources/blog/partnerize-wins-top-spot-in-businessclouds-northeast-50-top-tech-companies/index.html)

[Partnerize has been awarded top spot in the UK business journal BusinesCloud’s ranking of the top 50 tech companies in the Northeast.](/content/resources/blog/partnerize-wins-top-spot-in-businessclouds-northeast-50-top-tech-companies/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jun 26, 2019

###### [Scott Samios Joins Partnerize as Chief Revenue Officer](/content/resources/blog/scott-samios-joins-partnerize-as-chief-revenue-officer/index.html)

[We are pleased to announce that we have hired Anshu Khurana as Senior Vice President of Partnerships. Khurana will be responsible for growing relationships with the broad range of 335,000+ channel, ...](/content/resources/blog/scott-samios-joins-partnerize-as-chief-revenue-officer/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Apr 29, 2019

###### [Don't Miss Innovation Day NYC 2019](/content/resources/blog/dont-miss-innovation-day-nyc-2019/index.html)

[Partnerize's third US Innovation Day event is coming up soon, and this year's program promises to be our best ever.](/content/resources/blog/dont-miss-innovation-day-nyc-2019/index.html)

[Read more >](/content/resources/blog/dont-miss-innovation-day-nyc-2019/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Apr 25, 2019

###### [New Byline: 4 Strategies to Grow Apparel Sales Through Partnership](/content/resources/blog/new-byline-4-strategies-to-grow-apparel-sales-through-partnership/index.html)

[Partnerize Marketing Director Miriam Tremelling has authored an article in TotalRetail that looks at how online apparel retailers can use the power...](/content/resources/blog/new-byline-4-strategies-to-grow-apparel-sales-through-partnership/index.html)

[Read more >](/content/resources/blog/new-byline-4-strategies-to-grow-apparel-sales-through-partnership/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Dec 13, 2018

###### [Anshu Khurana Joins Partnerize as SVP of Partnerships](/content/resources/blog/anshu-khurana-joins-partnerize-as-svp-of-partnerships/index.html)

[We are pleased to announce that we have hired Anshu Khurana as Senior Vice President of Partnerships. Khurana will be responsible for growing relationships with the broad range of 335,000+ channel, ...](/content/resources/blog/anshu-khurana-joins-partnerize-as-svp-of-partnerships/index.html)

[Read more >](/content/resources/blog/anshu-khurana-joins-partnerize-as-svp-of-partnerships/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Nov 13, 2018

###### [Mike Lemberg Joins Partnerize as CFO](/content/resources/blog/mike-lemberg-joins-partnerize-as-cfo/index.html)

[We are pleased to announce that we have hired Mike Lemberg as our new Chief Financial Officer. As our new CFO, he will oversee the finance, legal and HR functions ...](/content/resources/blog/mike-lemberg-joins-partnerize-as-cfo/index.html)

[Read more >](/content/resources/blog/mike-lemberg-joins-partnerize-as-cfo/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Nov 06, 2018

###### [Partnerize Announces $9M in Additional Funding Led by GP Bullhound](/content/resources/blog/partnerize-announces-9m-in-additional-funding-led-by-gp-bullhound/index.html)

[Today we are proud to announce $9M in additional investment, at a $127M valuation. The round was led by GP Bullhound, a leading global technology advisory and investment firm. The ...](/content/resources/blog/partnerize-announces-9m-in-additional-funding-led-by-gp-bullhound/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Aug 08, 2018

###### [300,000 Partners!](/content/resources/blog/300000-partners/index.html)

[Since the debut of Partnerize on July 10, more than 5,000 new publishers and brands have been integrated into our community of partners, so that our total number of integrated partners now ...](/content/resources/blog/300000-partners/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 25, 2018

###### [NEW BYLINE ON LEVERAGING PARTNERSHIPS IN CHINA](/content/resources/blog/new-byline-on-leveraging-partnerships-in-china/index.html)

[Partnerize VP of Revenue - APAC Simon McDonald just published a byline in Martech Series on how partnerships can help brands enter and compete in China. Here's a excerpt to ...](/content/resources/blog/new-byline-on-leveraging-partnerships-in-china/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 17, 2018

###### [New Byline on Using Partnerships to Drive Subscription Sales](/content/resources/blog/new-byline-on-using-partnerships-to-drive-subscription-sales/index.html)

[Martech Advisor just published the first byline from our company entitled Digital Subscription Services Are Hot: Here’s How Partner Marketing Can Make Them Hotter. This article by Partnerize VP ...](/content/resources/blog/new-byline-on-using-partnerships-to-drive-subscription-sales/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 17, 2018

###### [Partner & Affiliate Marketing Research: The State and Future of…](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-global-survey-4-4/index.html)

[In this, the final blog post in our partner and affiliate marketing research series, we will summarize the number of partnerships brands make, and their key priorities to drive growth ...](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-global-survey-4-4/index.html)

[Read more >](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-global-survey-4-4/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 13, 2018

###### [Partner & Affiliate Marketing Research: The State and Future of…](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-survey-2-4/index.html)

[The State and Future of Partnerships study solicited the opinions of 1,200 senior marketers and leading brands. It was developed to give the partnerships industry a better sense of marketer attitudes ...](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-survey-2-4/index.html)

[Read more >](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-survey-2-4/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 12, 2018

###### [Partner & Affiliate Marketing Research: The State And Future Of…](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-survey-1-4/index.html)

[Partnerize commissioned this massive global study about partnerships. In addition to facts about the size and growth of the arena, we also solicited opinions about products and services available to ...](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-survey-1-4/index.html)

[Read more >](/content/resources/blog/partner-affiliate-marketing-research-the-state-and-future-of-partnerships-survey-1-4/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 10, 2018

###### [How AI is Helping Brands Fight Partner Fraud](/content/resources/blog/how-ai-is-helping-brands-fight-partner-fraud/index.html)

[How AI is Helping Brands Fight Partner Fraud](/content/resources/blog/how-ai-is-helping-brands-fight-partner-fraud/index.html)

[Read more >](/content/resources/blog/how-ai-is-helping-brands-fight-partner-fraud/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 10, 2018

###### [In Today's Partner Marketing, the Name of the Game is Real-Time Data for…](/content/resources/blog/in-todays-partner-marketing-the-name-of-the-game-is-real-time-data-for-faster-optimization-new-byline/index.html)

[Stephanie Colley's byline on the ascendance of real-time data for best partner marketing programs. The piece explains how important timely insight is for the affiliate segment of partnership as well ...](/content/resources/blog/in-todays-partner-marketing-the-name-of-the-game-is-real-time-data-for-faster-optimization-new-byline/index.html)

[Read more >](/content/resources/blog/in-todays-partner-marketing-the-name-of-the-game-is-real-time-data-for-faster-optimization-new-byline/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 10, 2018

###### [New Byline Advocates for a Switch from Pixel Tracking](/content/resources/blog/new-byline-advocates-for-a-switch-from-pixel-tracking/index.html)

[We recommend clients leverage direct, API-based integrations instead of pixel-based tracking wherever possible. While we offer pixel-based tracking of unsurpassed quality and comprehensiveness, over time actions by the leading browsers ...](/content/resources/blog/new-byline-advocates-for-a-switch-from-pixel-tracking/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jul 10, 2018

###### [Byline: Affiliate Marketing -- Does It Need Rebranding?](/content/resources/blog/byline-affiliate-marketing-does-it-need-rebranding/index.html)

[By reframing affiliate as partner marketing, we can expand the appeal of our industry, open up new brands, and innovate new deal types. We can move what we do into ...](/content/resources/blog/byline-affiliate-marketing-does-it-need-rebranding/index.html)

[Read more >](/content/resources/blog/byline-affiliate-marketing-does-it-need-rebranding/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jun 01, 2018

###### [International Donut Day: We Celebrate … and Remember](/content/resources/blog/international-donut-day-we-celebrate-and-remember/index.html)

[It's International Donut Day around the world, and in the 10 offices of our company, we defintiely got into the spriit. . But as we enjoyed our crullers, we also remembered the ...](/content/resources/blog/international-donut-day-we-celebrate-and-remember/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

May 31, 2018

###### [Watch a Highlights Video of SF Innovation Day](/content/resources/blog/watch-a-highlights-video-of-sf-innovation-day/index.html)

[Watch a brief highlights video of Performance Horizon's 2018 Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities ...](/content/resources/blog/watch-a-highlights-video-of-sf-innovation-day/index.html)

[Read more >](/content/resources/blog/watch-a-highlights-video-of-sf-innovation-day/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

May 04, 2018

###### [Marketers and Partners - Attend Our SF Innovation Day Event on May 15](/content/resources/blog/marketers-and-partners-attend-our-sf-innovation-day-event-on-may-15/index.html)

[Registration is now open for its San Francisco Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities ...](/content/resources/blog/marketers-and-partners-attend-our-sf-innovation-day-event-on-may-15/index.html)

[Read more >](/content/resources/blog/marketers-and-partners-attend-our-sf-innovation-day-event-on-may-15/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

May 02, 2018

###### [Our New Integration with Telecoms Solutions Leader Delacon](/content/resources/blog/our-new-integration-with-telecoms-solutions-leader-delacon/index.html)

[Delacon and Performance Horizon today announced the completion of their integration that enables brands using affiliate or partner marketing programs to more accurately identify the best performing partners.](/content/resources/blog/our-new-integration-with-telecoms-solutions-leader-delacon/index.html)

[Read more >](/content/resources/blog/our-new-integration-with-telecoms-solutions-leader-delacon/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

May 01, 2018

###### [New Byline on the Qualities to Look for in a Performance Partner](/content/resources/blog/new-byline-on-the-qualities-to-look-for-in-a-performance-partner/index.html)

[Today, our friends at Forbes published a byline from our team that focuses on the right qualities to look for in a partner. The piece promulgates five key criteria to ...](/content/resources/blog/new-byline-on-the-qualities-to-look-for-in-a-performance-partner/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Apr 23, 2018

###### [Profile About Our Company Just Published on Business Cloud](/content/resources/blog/profile-about-our-company-just-published-on-business-cloud/index.html)

[Fast-growing digital marketing firm Performance Horizon is determined to become a global leader in the US and Asia Pacific but insists it will stay true to its Newcastle heritage. Founded ...](/content/resources/blog/profile-about-our-company-just-published-on-business-cloud/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Mar 14, 2018

###### [New Byline: How Rich Real-Time Data is Accelerating Partner Marketing](/content/resources/blog/new-byline-how-rich-real-time-data-is-accelerating-partner-marketing/index.html)

[Today’s leading merchants are taking a more comprehensive approach to collecting and using data — to understand users, track and optimize buyer flows, and determine the specific role that partnerships ...](/content/resources/blog/new-byline-how-rich-real-time-data-is-accelerating-partner-marketing/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Mar 09, 2018

###### [Mumbrella Spotlights Our Growth](/content/resources/blog/mumbrella-spotlights-our-growth/index.html)

[Today, Australia's renowned trade journal Mumbrella did a piece highlighting our growth in APAC and how our company believes in establishing local teams to support its clients.](/content/resources/blog/mumbrella-spotlights-our-growth/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Mar 08, 2018

###### [Improving Relationships between Marketing and Tech - Our Latest Byline](/content/resources/blog/improving-relationships-between-marketing-and-tech-our-latest-byline/index.html)

[We all know that many of the major marketing initiatives at big companies are about deploying technology. Here are six concepts that guide how successful marketers and tech teams are ...](/content/resources/blog/improving-relationships-between-marketing-and-tech-our-latest-byline/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Mar 08, 2018

###### [Strong Culture Helps Facilitate Strong Partnerships - Our Latest Byline](/content/resources/blog/strong-culture-helps-facilitate-strong-partnerships-our-latest-byline/index.html)

[Very few successful companies arise in a vacuum. Many are built on the strength of great partnerships, which provide access to greater reach, new customers, innovative ideas and, ultimately, new ...](/content/resources/blog/strong-culture-helps-facilitate-strong-partnerships-our-latest-byline/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Mar 07, 2018

###### [GDPR Information for Publishers](/content/resources/blog/gdpr-information-for-publishers/index.html)

[Performance Horizon was part of a group of partner marketing solution providers that sent a communication to EU-based publishers last week regarding GDPR. GDPR is a very important topic for ...](/content/resources/blog/gdpr-information-for-publishers/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Feb 23, 2018

###### [New Byline: Why You Must Actively Manage Your Affiliate Program](/content/resources/blog/new-byline-why-you-must-actively-manage-your-affiliate-program/index.html)

[Affiliate marketing is an incredibly powerful and efficient marketing channel for driving incremental sales. Like any sales channel, getting the most from affiliate marketing requires a continued commitment to learn ...](/content/resources/blog/new-byline-why-you-must-actively-manage-your-affiliate-program/index.html)

[Read more >](/content/resources/blog/new-byline-why-you-must-actively-manage-your-affiliate-program/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Feb 15, 2018

###### [What You Need to Know About Chrome's New Ad Blocking/Filtering](/content/resources/blog/what-you-need-to-know-about-chromes-new-ad-blocking-filtering/index.html)

[As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines what the Chrome ad blocker/filter ...](/content/resources/blog/what-you-need-to-know-about-chromes-new-ad-blocking-filtering/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Feb 12, 2018

###### [Byline: How CLV Analysis is Transforming Partner Marketing](/content/resources/blog/byline-how-clv-analysis-is-transforming-partner-marketing/index.html)

[With more and more granular data, brands can be smarter about partner marketing and where they invest their resources. Using CLV analysis as a means of understanding and rewarding user ...](/content/resources/blog/byline-how-clv-analysis-is-transforming-partner-marketing/index.html)

[Read more >](/content/resources/blog/byline-how-clv-analysis-is-transforming-partner-marketing/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Feb 02, 2018

###### [Byline: Learn the Secrets to Keep Partners Driving Growth for Your Programs](/content/resources/blog/byline-learn-the-secrets-to-keep-partners-driving-growth-for-your-programs/index.html)

[Most retail marketers have a strong understanding of the critical role that affiliate marketing plays in their mix. Here are five key strategies to help keep your partners happy and ...](/content/resources/blog/byline-learn-the-secrets-to-keep-partners-driving-growth-for-your-programs/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 29, 2018

###### [Read our PerformanceIn Byline: Affiliate Marketing Predictions for 2018](/content/resources/blog/read-our-performancein-byline-affiliate-marketing-predictions-for-2018/index.html)

[The affiliate space is an incredibly dynamic one, and its steady growth rate and continued healthy contribution to the bottom line are the result of constant innovation and evolution. Here ...](/content/resources/blog/read-our-performancein-byline-affiliate-marketing-predictions-for-2018/index.html)

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[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 25, 2018

###### [Read our Forbes Byline and Learn if Partnership is Right for Your Business](/content/resources/blog/read-our-forbes-byline-and-learn-if-partnership-is-right-for-your-business/index.html)

[Your answers to these five questions can help you decide if partnership can be a great driver for your business and revenue.](/content/resources/blog/read-our-forbes-byline-and-learn-if-partnership-is-right-for-your-business/index.html)

[Read more >](/content/resources/blog/read-our-forbes-byline-and-learn-if-partnership-is-right-for-your-business/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 17, 2018

###### [Byline: Can Partner Marketing Protect Your Brand From Media Consolidation?](/content/resources/blog/byline-can-partner-marketing-protect-your-brand-from-media-consolidation/index.html)

[If you are concerned about the potential impact of media consolidation on your marketing efficiency, it may make sense to look at partner marketing as a hedge. While partner marketing ...](/content/resources/blog/byline-can-partner-marketing-protect-your-brand-from-media-consolidation/index.html)

[Read more >](/content/resources/blog/byline-can-partner-marketing-protect-your-brand-from-media-consolidation/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 12, 2018

###### [Our Martech Series Byline Explains How Data Will Transform Partnerships in…](/content/resources/blog/our-martech-series-byline-explains-how-data-will-transform-partnerships-in-2018/index.html)

[Some people erroneously assume that partnership and affiliate is a fairly constant world, but this segment of digital is changing rapidly, in powerful and profound ways. Here are four data ...](/content/resources/blog/our-martech-series-byline-explains-how-data-will-transform-partnerships-in-2018/index.html)

[Read more >](/content/resources/blog/our-martech-series-byline-explains-how-data-will-transform-partnerships-in-2018/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 02, 2018

###### [Make Your Brand A Connected Platform Through Partnerships](/content/resources/blog/make-your-brand-a-connected-platform-through-partnerships/index.html)

[CMO Jim Nichols discusses how partnerships allow your brand to become a connected platform capable of drawing in droves of new customers in this blog post.](/content/resources/blog/make-your-brand-a-connected-platform-through-partnerships/index.html)

[Read more >](/content/resources/blog/make-your-brand-a-connected-platform-through-partnerships/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Jan 02, 2018

###### [Get the Skinny on What Makes a Great API in This Forbes Byline We Published](/content/resources/blog/get-the-skinny-on-what-makes-a-great-api-in-this-forbes-byline-we-published/index.html)

[An application program interface, or API, helps applications talk to each other without human intervention. It allows a program or application to essentially bring data and functionality to users without ...](/content/resources/blog/get-the-skinny-on-what-makes-a-great-api-in-this-forbes-byline-we-published/index.html)

[Read more >](/content/resources/blog/get-the-skinny-on-what-makes-a-great-api-in-this-forbes-byline-we-published/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Dec 27, 2017

###### [Inc Rates Us a Top Partner Marketing Company](/content/resources/blog/inc-rates-us-a-top-partner-marketing-company/index.html)

[Read about why our company was chosen as one of the top businesses in partner and affiliate marketing.](/content/resources/blog/inc-rates-us-a-top-partner-marketing-company/index.html)

[Read more >](/content/resources/blog/inc-rates-us-a-top-partner-marketing-company/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Dec 22, 2017

###### [Check Out Our Forbes Byline on Pixel Tracking](/content/resources/blog/check-out-our-forbes-byline-on-pixel-tracking/index.html)

[Make no mistake, your pixel tracking is becoming less effective over time. And that decline could accelerate in the months ahead. Why not book a meeting with your tech implementation ...](/content/resources/blog/check-out-our-forbes-byline-on-pixel-tracking/index.html)

[Read more >](/content/resources/blog/check-out-our-forbes-byline-on-pixel-tracking/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Dec 10, 2017

###### [Performance Horizon Named an EMEA Technology Fast 500 Winner](/content/resources/blog/performance-horizon-named-an-emea-technology-fast-500-winner/index.html)

[We are very happy to be included in this year’s Deloitte Technology Fast 500 rankings for EMEA.](/content/resources/blog/performance-horizon-named-an-emea-technology-fast-500-winner/index.html)

[Read more >](/content/resources/blog/performance-horizon-named-an-emea-technology-fast-500-winner/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Dec 05, 2017

###### [Performance Horizon Participates As Platinum Sponsor in Hotels.com Fairway…](/content/resources/blog/performance-horizon-participates-as-platinum-sponsor-in-hotels-com-fairway-to-wellness-charity-golf-event/index.html)

[This year, Performance Horizon was very proud to participate in the Hotels.com Fairway to Wellness Charity Golf Tournament as a Platinum sponsor.](/content/resources/blog/performance-horizon-participates-as-platinum-sponsor-in-hotels-com-fairway-to-wellness-charity-golf-event/index.html)

[Read more >](/content/resources/blog/performance-horizon-participates-as-platinum-sponsor-in-hotels-com-fairway-to-wellness-charity-golf-event/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Nov 30, 2017

###### [Martech Today Publishes Our Byline, Is Pixel Tracking Dead?](/content/resources/blog/martech-today-publishes-our-byline-is-pixel-tracking-dead/index.html)

[Our CTO Contributor Pete Cheyne believes it's time for marketers to move past pixel-based tracking and take control of their data. Read his byline at Martech Today.](/content/resources/blog/martech-today-publishes-our-byline-is-pixel-tracking-dead/index.html)

[Read more >](/content/resources/blog/martech-today-publishes-our-byline-is-pixel-tracking-dead/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Nov 29, 2017

###### [How to Make Your Brand a Connected Platform](/content/resources/blog/how-to-make-your-brand-a-connected-platform/index.html)

[Partnerships are the ultimate instance of brands as connected platforms. Partnerships are also almost always at the top of channel ROI and profitability rankings. Their remarkable sales effectiveness and efficiency ...](/content/resources/blog/how-to-make-your-brand-a-connected-platform/index.html)

[Read more >](/content/resources/blog/how-to-make-your-brand-a-connected-platform/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Nov 13, 2017

###### [Performance Horizon Hosts First US Client Roundtable](/content/resources/blog/performance-horizon-hosts-first-us-client-roundtable/index.html)

[After the recent Client Roundtable in San Francisco, CMO Jim Nichols looks at the key themes that were discussed in his latest Performance Horizon blog post.](/content/resources/blog/performance-horizon-hosts-first-us-client-roundtable/index.html)

[Read more >](/content/resources/blog/performance-horizon-hosts-first-us-client-roundtable/index.html)

[**Jim Nichols**](/content/resources/blog/author/jim-nichols/index.html)

Sep 29, 2017

###### [Our AI Capabilities In the News](/content/resources/blog/our-ai-capabilities-in-the-news/index.html)

[Today on Forbes, Murray Newlands wrote published a great interview and post about our AI offerings, and how AI capabilities represent the next phase for our industry.](/content/resources/blog/our-ai-capabilities-in-the-news/index.html)

[Read more >](/content/resources/blog/our-ai-capabilities-in-the-news/index.html)

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