# Partnerize blog.

## Showing posts by:

**Heather Zuleba**  
VP of Data & Analytics

### Untangling Affiliate Measurement: Why It’s Different & How to…  
[Measuring marketing performance is a challenge in any channel, but the affiliate channel presents a unique set of complexities. Unlike paid search, social, display, or email—where impression tracking, attribution ...](/content/resources/blog/untangling-affiliate-measurement-why-its-different-how-to-approach-it/index.html)  
*Mar 25, 2025*

### Global Travel Benchmarks 2024: Insights and Opportunities  
[According to the latest benchmarks that feature travel brands across Partnerize, the travel sector saw a 45% increase in 2024 revenue year-over-year (YoY), supported by significant improvements in traffic and average order ...](/content/resources/blog/global-travel-benchmarks-2024-insights-and-opportunities/index.html)  
*Feb 05, 2025*

### Partnerize Advertisers and Partners Outperformed Overall eCommerce Holiday…  
[Last year, the Americas retail holiday 2024 season ran from Oct 1, 2024 – Jan 1, 2025 with the partnership channel showing an impressive 9% growth in revenue YoY over this full time frame. This growth exceeded ...](/content/resources/blog/partnerize-advertisers-and-partners-outperformed-overall-ecommerce-holiday-results-in-2024/index.html)  
*Jan 10, 2025*

### Cyber 12: Key Partnerize Insights from 2024’s Holiday Shopping Period  
[As the dust settles on the peak of 2024 holiday season, it’s clear that retail brands in the Americas are continuing to evolve their strategies to meet changing consumer behaviors. ...](/content/resources/blog/cyber-12-key-partnerize-insights-from-2024s-holiday-shopping-period/index.html)  
*Dec 06, 2024*

### Holiday 2024 Global Partnership Marketing Spend  
[As we enter the 2024 holiday shopping season, brands are gearing up for what is set to be a dynamic period. The landscape is shifting, influenced by changes in consumer demand, ...](/content/resources/blog/holiday-2024-global-partnership-marketing-spend/index.html)  
*Oct 07, 2024*

### Navigating the Maze: Understanding Google Analytics vs Affiliate Platform…  
[Understanding and interpreting data from multiple sources is critical for marketers seeking to optimize their strategies and maximize their ROI. However, when it comes to comparing metrics between Google Analytics (...](/content/resources/blog/navigating-the-maze-understanding-google-analytics-vs-affiliate-platform-reporting/index.html)  
*Apr 18, 2024*

### Partnerize Client Performance Still Going Strong for Peak Holiday Shopping…  
[We were pleased to report that Partnerize retail clients had shattered these expectations showcasing an astounding 15% YoY increase in sales revenue on Black Friday alone underscoring exceptional peak performance for ...](/content/resources/blog/partnerize-client-performance-still-going-strong-for-peak-holiday-shopping-season/index.html)  
*Dec 15, 2023*

### Harvesting Success: A Look at Client Performance Pre-Thanksgiving and…  
[Globally, same store client revenue grew 12% YoY between November 1st and November 23rd, a whopping 19% YoY in the four days before Thanksgiving day, and a solid 7% YoY on Thanksgiving day ...](/content/resources/blog/harvesting-success-a-look-at-client-performance-pre-thanksgiving-and-thanksgiving-day-on-the-partnerize-platform/index.html)  
*Nov 27, 2023*

### Partnerize Sees an 8% Lift in YoY Revenue Growth for Clients Across the…  
[In the ever-evolving landscape of e-commerce, key shopping events like Singles’ Day stand as pivotal moments, offering a glimpse into the trends within the broader partnership marketing sphere. And there ...](/content/resources/blog/partnerize-sees-an-8-lift-in-yoy-revenue-growth-for-clients-across-the-globe-on-singles-day/index.html)  
*Nov 16, 2023*

### About Google Analytics 4 (GA4) and Why Marketers Should Care  
[As a marketer, it’s your job to educate your company on the impact GA4 can have on budget allocation, forecasting, and channel-level measurement. Make the case for an agnostic ...](/content/resources/blog/about-google-analytics-4-ga4-and-why-marketers-should-care/index.html)  
*Aug 17, 2023*