# Partnerize blog.

### Showing posts by:

**Haidrah Burke**  
Director Partnerships

###### [Diversification as Strategy Shaper in Partnership Marketing](/content/resources/blog/diversification-as-strategy-shaper-in-partnership-marketing/index.html)

Diversification helps safeguard your program against changes in the broader landscape, such as algorithm updates or regulatory changes, which can negatively impact certain publishers.