# Partnerize blog.

### Showing posts by:

[**Andy Crossen**](/content/resources/blog/author/andy-crossen/index.html)

Chief Product Officer

###### [From Measurable to Compensable: The Influence Compensation Lighthouse…](/content/resources/blog/from-measurable-to-compensable-the-influence-compensation-lighthouse-program-is-here/index.html)

[AI-driven discovery has reshaped how consumers find, evaluate, and purchase products. Whether it’s a recommendation surfaced in an AI-generated answer, publisher content that shapes a decision before any search ...](/content/resources/blog/from-measurable-to-compensable-the-influence-compensation-lighthouse-program-is-here/index.html)

###### [From Getting Seen to Getting Paid: Partnerize & Profound Join Forces to…](/content/resources/blog/from-getting-seen-to-getting-paid-partnerize-profound-join-forces-to-address-ai-attribution-gaps/index.html)

[Getting exposure inside of an AI-mediated shopping experience is only valuable if there's a way to verify what happened next, attribute the influence, and ensure the right partners get compensated. ...](/content/resources/blog/from-getting-seen-to-getting-paid-partnerize-profound-join-forces-to-address-ai-attribution-gaps/index.html)

###### [The Misconceptions Holding Back Incrementality: A Call for a Rethink in…](/content/resources/blog/the-misconceptions-holding-back-incrementality-a-call-for-a-rethink-in-measurement-practices/index.html)

[As the marketing landscape evolves, the demand for accurate, reliable incrementality measurement will only grow. The industry must rise to the challenge by prioritizing data, automation, and collaboration. By doing ...](/content/resources/blog/the-misconceptions-holding-back-incrementality-a-call-for-a-rethink-in-measurement-practices/index.html)