# What to know about diversifying your affiliate partnerships

### A common challenge for many marketers is how to accelerate their affiliate program growth – regionally and globally – without over-relying on “traditional” partners.

Many brands are not even aware of just how many “non-traditional” affiliate partners there are and the incredible value they can bring to their affiliate program.

In this webinar, **Erin Killian, VP of Agency & Prime at Partnerize** and **Michelle Morgan, Director of Publisher Development at Acceleration Partners** share insights about who these non-traditional affiliate partners are, and provide strategies for how to work with them in your affiliate program to reach new audiences and drive incremental growth.

This webinar will cover:

- The latest trends in affiliate partnerships
- Who these affiliate partners are and how they add value to brands
- How brands are engaging with new types of partners globally
- Partnership challenges and opportunities
- The growing importance of brand-to-brand partnerships
- Inspiration and examples from top brands

### Michelle Morgan

Director of Publisher Development,

Acceleration Partners

### Erin Killian

VP of Agency & Prime,

Partnerize