### Client success story

# Dream results:   PillowTalk finds a 15% higher conversion rate with Partnerize

[Download Now](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLcaf85Ln5touo%2FGM8%2FUDmeGYyF8LWBqgFgZCbplHgQEbF%2BFUmKz0MaKJoQqp61g4aHmzV7uiOnuOP1PPFBz1lgWdH8034aNOENfwT%2F15W3H1j4S2LEQm2lQ%2B%2FfPAZkNzqANube%2FZDPTkdOhJTLtLvA43XRgsj1QyhiusO47%2Fsa7zPEHUWR9e1pmOAtvpMBD0bferGaE8kTvDLDLetakK92RrDLZtmxy4bQdzzrMMyEo7ql3V6oAQ8XYjWai2llUNLVX7uSCGKbmKe%2FHVvDVSOE5ClGUI662emN3MzQs1hTUoTWMOq9dCrEYM%2FlZ%2FH5lofGz0X%2FPdZ75KFoIA%3D%3D&portalId=2254520)

## The set up

Pillow Talk required a platform that could not only deliver better conversion efficiency but also provide the strategic controls and optimization tools necessary to transform the affiliate channel into a powerful engine for national expansion and high-value customer acquisition. Specifically, they wanted to:

## The treatment

Pillow Talk developed a three-pronged strategy that focused on maximizing the potential of existing high-value partners, diagnosing and optimizing underperforming partners, and aggressively cleaning up the inactive partner segment. This was executed with their dedicated Account Strategist plus real-time strategic controls to align partner rewards with Pillow Talk's specific goals for AOV, new customer acquisition, and ROAS.

For their existing top partners, they:

For their underperforming partners, they:

For their inactive partners, they:

Maddie Chaplin  
Digital Marketing Manager, Pillow Talk.

“Partnerize not only gave us the real-time strategic controls and support we needed, but it also helped us deliver the highest AOV among all our online paid channels during Q4. It's a fundamental improvement in our digital performance."

### Interested?

See how the Partnerize Partner Management Platform can help you scale your partnership programs, diversify revenue streams, and ensure outstanding brand protection.

[Schedule a Demo](https://go.partnerize.com/cs/c/?cta_guid=ab01aa01-3b22-43b4-a25d-0fc0109364fe&signature=AAH58kELWEp0BL5dBJIixngt1Edz8jYV0w&portal_id=2254520&pageId=207482768547&placement_guid=b2c75517-7ea9-4e79-9509-15dcd1923acb&click=25cc9b11-dc37-466f-af58-3f3cfb14b28f&redirect_url=APefjpEis5b4dqR-GLcMFfSPa9DiJzivqI99wC4vTdZVokvkGOk3fj_FPf6Jc5WvxlXsAEap9jGmB-w_F5NAI14i_70wb5cVFMmxCiyu4-nefTlVBBfiJIKj4VYgQqSMrBRJHUssH1B3&hsutk=&canon=https%3A%2F%2Fgo.partnerize.com%2Fpillow-talk-case-study&ts=1784311412800 "Schedule a Demo")