Partnership 101: The CMO's Guide to Partner Marketing | Partnerize
Partnership 101: The CMO's Guide to Partner Marketing.
Marketing has changed forever.
Dynamics of the marketing game have changed, effectively ceding control from marketer to consumer, increasing pressure for omnipresence within the buyer journey. The marketers who are winning are turning their partnerships into a profit center.
What is partner marketing?
Put simply, partner marketing involves one brand driving traffic and customers for another brand, in exchange for value or compensation. In most cases, the ‘partner’ or ‘publisher’ promotes your brand to its customer base, helping you grow sales.