Software and service combination dresses up Karen Millen’s affiliate program

The set up

Having an affiliate program with a legacy provider left much to be desired for a leading destination for thoughtful styles with exceptional design, creative talent and craftsmanship, Karen Millen. Dissatisfied with their overall experience, Karen’s Millen’s marketing manager had prior experience with Partnerize and wanted to bring that level of success to Karen Millen via her role at Boohoo Group PLC.

Armed with a desire to realize better results, Karen Millen upgraded to Partnerize because of its partner discovery, tracking, reporting and payment capabilities enabling the brand to deploy a more sophisticated strategy. Specifically, Karen Millen sought to:

• Migrate from their provider and onboard with Partnerize within 30 days while simultaneously driving incremental growth.
• Increase revenue share from content syndication partners to 15%.
• Increasing overall channel ROAS.

The treatment

Utilizing the Partnerize platform and support from a dedicated team of experts, Karen Millen was able to:

• Accelerate partner migration. Partner migrations were expeditious with recruitment and activation automations as well as integrated email and CRM functionality.
• Partner diversification. To find and recruit content syndication partners, Karen Millen used the Partnerize platform’s recruitment and activation engine, Discover, to find and activate content creators that matched their audience demographic. Discover’s precision filtering functionality made finding partners with like-audiences simple.
• Implement dynamic reward structures. The platform enabled Karen Millen to easily deploy commission structures with tailored rewards based on attributes such as partner type, conversion value, and new vs. existing customers.

The results

In combination, this three-pronged approach of best-match partner discovery, equitable, dynamic partner rewards and use of spend allocation tools, Karen Millen experienced:

55 new revenue-generating partners within 30 days of launch

40% revenue contribution from content syndication partners

Exceeded return on ad spend goal by 25%

20 hours saved weekly from workflow automations

Karen Millen case study

Karen Millen, a leading destination for thoughtful styles with exceptional design, creative talent and craftsmanship, upgraded from their affiliate program with a legacy provider to Partnerize. This enabled the brand to deploy a more sophisticated strategy and increase overall channel ROAS.