PGI_APAC_Q1_2024
Partnerize
Partnership Growth Index™
APAC Edition
Updated for Q1 2024
Introduction
Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare, and optimize their partnership programs published in the Partnership Index.
The region-specific APAC Partnership Index measures same store sales activity across all major industries, excluding travel, directly attributable to partnerships in 2024 in comparison to the same period in 2023. APAC brands tracked on the Partnerize platform contribute to the analysis of key trends including revenue, commission, conversion attributes, and customer behavior.
The Partnership Index is not intended as a proxy for overall partnership marketing activity, e-commerce activity overall, or the performance of any individual business, including Partnerize t/a Performance Horizon Group. On a periodic basis, we review and update methodology and perform normalization to account for data anomalies that may occur.
Quarterly highlights
$208
Average order value (AOV)
$21.28
Average click active* partners per (AOV)
2.29%
ROAS
Conversion rate
30/16
4.7%
Commission rate
25%
Revenue YoY growth
Average click active*
partners per
network/campaign
19%
Publisher commission
YoY growth
40/20
Average conversion*
active partners per
network/campaign
- Click Active means > 10 clicks in quarter | Conversion Active means > 0 conversions in quarter. * Click Active means > 10 clicks in quarter | Conversion Active means > 0 conversions in quarter.
Order value growth YoY
YoY order value growth
25%
Across all verticals in APAC, order value has increased 25% YoY in Q1 2024.
Drivers of quarterly growth Q1
Drivers of growth rate
YOY growth
-15%
Conversion Rate in Q1 2024 was 2.29%, a 15% decrease YoY.
2023
- Q2
- Q3
- Q4
2024 - Q1
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q4 2021.
AOV (USD) and conv rate trends
AOV has increased 4% YoY in Q1 2024 to $208 USD.
Conversion Rate Trends
Conversion Rate in Q1 2024 was 2.29%, a 15% decrease YoY.
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q4 2021.
Conversion rate YoY growth
Publisher commission growth YoY
YoY publisher commission growth
Commission paid to publishers has grown 19% YoY in Q1 2024.
Avg publisher commission rate trends
The average publisher commission rate in Q1 2024 was 4.7%, a 5% decrease YoY.
Avg commission rate YoY growth
Return on ad spend growth YoY
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q4 2021.
2024 Q1 share by partner category
Share of clicks Share of order value Share publisher commission by partner category by partner category by partner category
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
2023 - Q2 2023 - Q3 2023 - Q4 2024 - Q1 2023 - Q2 2023 - Q3 2023 - Q4 2024 - Q1 2023 - Q2 2023 - Q3 2023 - Q4 2024 - Q1
Buy now pay later Content Coupon/Value proposition Loyalty Other
Content and loyalty are the top partner types in APAC.
BNPL is an emerging category.
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q4 2021.
2024 Q1 share by partner category
| Partner vertical group | AOV(USD) | Conversion rate | Avg partner commission rate | ROAS(USD) |
|---|---|---|---|---|
| Buy now pay later | $155 | 2.0% | 3.5% | $28 |
| Content | $348 | 1.1% | 3.7% | $27 |
| Coupon/Value proposition | $234 | 1.0% | 3.6% | $28 |
| Loyalty | $167 | 7.5% | 5.1% | $20 |
| Other | $133 | 5.0% | 35.5% | $3 |
Content & Coupon drive the highest AOV.
Loyalty drives the highest conversion rate.
BNPL, Content, and Coupon drive the highest ROAS.
Interested in learning more with a Partnerize expert?
Contact us at contact@partnerize.com