PGI-APAC_Q4_2024
Partnerize
Partnership Growth Index™
APAC Edition
Updated for Q4 2024
Introduction
Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare and optimize their partnership programs published in the Partnership Index.
The region-specific APAC Partnership Index measures same store sales activity across all major industries, excluding travel, directly attributable to partnerships in 2024 in comparison to the same period in 2023. APAC brands tracked on the Partnerize platform contribute to the analysis of key trends including revenue, commission, conversion attributes and customer behavior.
The Partnership Index is not intended as a proxy for overall partnership marketing activity, e-commerce activity overall, or the performance of any individual business, including Partnerize t/a Performance Horizon Group. On a periodic basis, we review and update methodology and perform normalization to account for data anomalies that may occur.
Quarterly highlights
$55
Average order value (AOV)
25%
Percentage of revenue from new customers
5.4%
Commission rate
8.95%
Conversion rate
$18.53
ROAS
60%
Percentage of revenue from mobile
-1%
Revenue YoY growth
active partners per (AOV) from new customers
Average click active
51
-5%
Publisher commission YoY growth
21
Average conversion active
21
- Click Active means > 10 clicks in quarter | Conversion Active means > 0 conversions in quarter.
Order value growth YoY
YoY order value growth
Across all verticals in APAC, order value has decreased 1% YoY in Q4 2024.
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
Drivers of quarterly growth
Drivers of growth rate
-28%
Clicks were down 28% YoY.
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
AOV (USD) and conv rate trends
AOV has declined 8% YoY in Q4 2024 to $55 USD.
Conversion Rate Trends
Conversion Rate in Q4 2024 was 8.95%, a 51% increase YoY.
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
YoY publisher commission growth
YoY publisher commission growth
Commission paid to publishers has declined 5% YoY in Q4 2024.
Avg publisher commission rate trends
The average publisher commission rate in Q4 2024 was 5.4%, a 4% decrease YoY.
Return on ad spend growth YoY
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
2024 Q4 share by partner category
Share of clicks and Share of publisher commission by partner category
Content partners have maintained the majority share of clicks in the last 12 months.
Loyalty partners receive the largest amount of publisher commission from brands.
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
2024 Q4 share by partner category
| Partner vertical group | AOV(USD) | Conversion rate | Avg partner commission rate | ROAS(USD) | % Revenue from new customers | % Revenue from mobile |
|---|---|---|---|---|---|---|
| Buy Now Pay Later | $147 | 2.8% | 3.5% | $28.82 | 41% | 86% |
| Content | $175 | 0.8% | 6.7% | $15.02 | 31% | 56% |
| Content-Influencer | $168 | 1.0% | 9.6% | $10.41 | 31% | 48% |
| Coupon/Value proposition | $172 | 3.8% | 4.4% | $22.73 | 36% | 37% |
| Loyalty | $39 | 27.4% | 4.9% | $20.47 | 10% | 63% |
| Other | $167 | 1.0% | 5.7% | $17.47 | 25% | 39% |
Loyalty partners drive the majority of overall revenue and new customer revenue for brands. Coupon partners drove a higher share of new customer revenue in Q4 2024 compared to previous quarters.