PGI-APAC_Q2_2024
Partnerize
Partnership Growth Index™
APAC Edition
Updated for Q2 2024
Introduction
Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare and optimize their partnership programs published in the Partnership Index.
The region-specific APAC Partnership Index measures same store sales activity across all major industries, excluding travel, directly attributable to partnerships in 2024 in comparison to the same period in 2023. APAC brands tracked on the Partnerize platform contribute to the analysis of key trends including revenue, commission, conversion attributes and customer behavior.
The Partnership Index is not intended as a proxy for overall partnership marketing activity, e-commerce activity overall, or the performance of any individual business, including Partnerize t/a Performance Horizon Group. On a periodic basis, we review and update methodology and perform normalization to account for data anomalies that may occur.
Quarterly highlights
$153
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Average order value (AOV)
25%
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Percentage of revenue from new customers
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partners per (AOV) from new customers
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4.79%
Conversion rate
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7%
Commission rate
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$14.30
ROAS
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44%
Percentage of revenue from mobile
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Average conversion* Percentage of revenue Publisher commission
active partners per from mobile YoY growth
-10%
Revenue YoY growth
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5%
Publisher commission YoY growth
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73
Average click active*
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partners per
network/campaign
19
Average conversion*
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active partners per
network/campaign
- Click Active means > 10 clicks in quarter | Conversion Active means > 0 conversions in quarter. * Click Active means > 10 clicks in quarter | Conversion Active means > 0 conversions in quarter.
Order value growth YoY
-10%
Across all verticals in APAC, order value has decreased 10% YoY in Q2 2024.
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Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
Drivers of quarterly growth Q1
Drivers of growth rate
YOY growth
2%
Clicks were up 2% YoY.
Click YoY AOV YoY Conversion rate YoY
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
AOV (USD) and conv rate trends
AOV has decreased 20% YoY in Q2 2024 to $152.69 USD. !
Conversion Rate Trends
Conversion rate in Q2 2024 was 4.79%, up 10% YoY. !
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
Conversion rate YoY growth
Publisher commission growth YoY
YoY publisher commission growth
Commission paid to publishers has grown 5% YoY in Q2 2024.
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Avg publisher commission rate trends
The average publisher commission rate in Q2 2024 was 7.0%, a 17% increase YoY.
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Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
Avg commission rate YoY growth
Return on ad spend growth YoY
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
2024 Q2 share by partner category
Content partners have maintained the majority share of clicks in the last 12 months.
Loyalty partners receive the largest amount of publisher commission from brands.
Content & loyalty partners drive the majority of overall revenue and new customer revenue for brands. BNPL Partners are an emerging type.
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Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
2024 Q2 share by partner category
| Partner vertical group | AOV(USD) | Conversion rate | Avg partner commission rate | ROAS(USD) |
|---|---|---|---|---|
| Buy Now Pay Later | $148 | 2.7% | 3.5% | $28.74 |
| Content | $324 | 1.3% | 4.7% | $21.07 |
| Content-Influencer | $260 | 0.5% | 9.4% | $10.60 |
| Coupon/Value proposition | $233 | 3.8% | 3.6% | $28.06 |
| Loyalty | $150 | 12.6% | 6.0% | $16.58 |
| Other | $110 | 3.9% | 51.2% | $1.95 |
Content, influencers & coupon are strong in AOV .
Coupon, loyalty & BNPL have a high Conv Rate
BNPL, content, & coupon have a strong ROAS given their lower APCR.
Content and "other" partners drive the highest percentage of new customer revenue.
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BNPL is used more than 80% on mobile devices.