PGI-APAC_Q1_2025
Partnerize
Partnership Growth Index™
APAC Edition
Updated for Q1 2025
Introduction
Now, more than ever, marketers need data to serve as their guide. In response to this need, Partnerize examined key trends across regions to lend marketers insight they need to effectively benchmark, compare and optimize their partnership programs published in the Partnership Index.
The region-specific APAC Partnership Index measures same store sales activity across all major industries, excluding travel, directly attributable to partnerships in 2025 in comparison to the same period in 2024. APAC brands tracked on the Partnerize platform contribute to the analysis of key trends including revenue, commission, conversion attributes and customer behavior.
The Partnership Index is not intended as a proxy for overall partnership marketing activity, e-commerce activity overall, or the performance of any individual business, including Partnerize t/a Performance Horizon Group. On a periodic basis, we review and update methodology and perform normalization to account for data anomalies that may occur.
Quarterly highlights
$45
Average order value (AOV)
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21%
Percentage of revenue from new customers
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ROAS (AOV) from new customers
9.1%
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Conversion rate
4.3%
Commission rate
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$23.02
ROAS
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64%
Percentage of revenue from mobile
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Publisher commission
Commission rate Revenue YoY growth
6%
Revenue YoY growth
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-15%
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Publisher commission YoY growth
- Click Active means > 10 clicks in quarter | Conversion Active means > 0 conversions in quarter. * Click Active means > 10 clicks in quarter | Conversion Active means > 0 conversions in quarter.
Order value growth YoY
YoY order value growth
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Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
Drivers of quarterly growth
Drivers of growth rate
YOY growth
-6%
Clicks were down 6% YoY in Q1 2025.
Q2 - 2024
Q3 - 2024
Q4 - 2024
Q1 - 2025
Click YoY AOV YoY Conversion rate YoY
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
AOV (USD) and conv rate trends
AOV has declined 22% YoY in Q1 2025 to $45 USD.
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Conversion Rate Trends
Conversion Rate in Q1 2025 was 9.09%, a 43% increase YoY.
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Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
Conversion rate YoY growth
YoY publisher commission growth
Publisher commission growth YoY
YoY publisher commission growth
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Commission paid to publishers has declined 15% YoY in Q1 2025.
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Avg publisher commission rate trends
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The average publisher commission rate in Q1 2025 was 4.3%, a 19% decrease YoY.
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Avg commission rate YoY growth
Return on ad spend growth YoY
ROAS trends
$25 30%
24%
25%
$20 20%
$23.02
15%
$15 10%
4% 5%
The ROAS in Q1 2025 was $23.02, ROAS
$10 0%
a 24% increase YoY.
-1% -5%
$5-10%ROAS YoY growth
-15% -13% $0-20%
Q2 - 2024 Q3 - 2024 Q4 - 2024 Q1 - 2025
ROAS YoY RoAS
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
2025 Q1 share by partner category
Share of clicks Share of publisher commission by partner category by partner category
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
Q2 - 2024 Q3 - 2024 Q4 - 2024 Q1 - 2025 Q2 - 2024 Q3 - 2024 Q4 - 2024 Q1 - 2025
Buy Now Pay Later Content Content-Influencer Coupon/Value proposition Loyalty Other
Content partners have maintained the majority share of clicks in the last 12 months.
Loyalty partners receive the largest amount of publisher commission from brands.
Metrics are associated with approved + pending transactions from campaigns that have been on the Partnerize platform since Q3 2022.
2025 Q1 share by partner category
| Partner vertical group | AOV(USD) | ECPA | ROAS(USD) | %NTF |
|---|---|---|---|---|
| Buy Now Pay Later | $129.48 | 3.60% | $27.75 | 48.22% |
| Comparison shopping services | $118.88 | 0.78% | $128.24 | 74.87% |
| Content | $80.52 | 6.28% | $15.92 | 43.30% |
| Content-Influencer | $175.31 | 4.55% | $21.97 | 24.94% |
| Coupon/Value proposition | $148.76 | 3.18% | $31.45 | 42.93% |
| Loyalty | $43.54 | 3.97% | $25.20 | 11.42% |
| Other | $173.59 | 6.79% | $14.73 | 39.65% |
Loyalty partners drive the majority of overall revenue and new customer revenue for brands.
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Content and loyalty have the highest amount of revenue share tied to new customers.