### Breaking through in Japan:

# How affiliate supports Japanese expansion for Partnerize clients

For global brands, Japan represents a compelling opportunity: a well-developed, highly sophisticated market that calls for a tailored, data-informed strategy. Affiliate marketing has emerged as a powerful tool for building trust, increasing revenue, and maximizing performance in this unique landscape. With localized expertise, deep insights, and a broad partner network, Partnerize has helped global brands achieve meaningful results in Japan.

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## The set up

Each brand had distinct goals for their affiliate efforts in Japan:

## The treatment

Partnerize worked closely with each brand, providing a dedicated Japanese Customer Success Manager and Services Lead to tailor strategies based on individual objectives.

For the two global travel and one health and wellness brand, they:

- Developed culturally and seasonally relevant campaign plans.
- Introduced incentives for high-performing partners, including content-based partners and subnetworks.
- Recruited emerging affiliate types such as Buy Now, Pay Later (BNPL) platforms and Card-Linked Offer providers.

For the two global fashion brands, they:

- Expanded awareness and customer reach by partnering with exclusive membership platforms, employee perks programs, and student benefit channels.
- Collaborated with Japanese subnetworks to amplify visibility through local publisher networks.

For the global software brand, they:

- Hosted a webinar introducing their affiliate program, covering the basics of affiliate marketing and the Partnerize platform.
- Featured a dedicated affiliate program booth at their flagship Japan Summit to boost awareness.
- Created custom sign-up pathways to streamline partner recruitment and drive program engagement.

## The results

With localized strategies and strong in-market support from Partnerize, these brands saw impressive early-stage success in Japan:

### Interested?

See how the Partnerize Partner Management Platform can help you scale your partnership programs, diversify revenue streams, and ensure outstanding brand protection.

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