# Beautycounter

### DTC BRAND BEAUTYCOUNTER LEVERAGES PARTNERIZE TO MAXIMIZE THEIR PARTNER ECOSYSTEM AT SCALE

Seeking a diverse partner base and increased operating leverage, Beautycounter migrated their affiliate program in late 2019.

The decision to move on from the legacy network model was motivated by a recognition that creating operating leverage required a fundamental shift away from reliance on last-click partners and a corresponding improvement in the lifetime value of customers acquired from the affiliate channel.
**Download the case study below to learn about Beautycounter's incredible results!**

[Download Here](https://go.partnerize.com/cs/c/?cta_guid=565ec173-5533-4ffd-91e2-3b96736650ce&signature=AAH58kFee4Lul9CcrVRTtdeTz97cxiLohw&portal_id=2254520&pageId=52219654196&placement_guid=e4453e9c-9ee0-4047-a74c-a6e1fea2d0f7&click=cd17a6fc-6179-41aa-a8d3-dc830ec55cc2&redirect_url=APefjpHj5nFvHbLxua2uPNIRv4xEtrxWw-kl9mc4_AL6DjMY3989pQ5el7FDoLzCCPi63rjZAme0Dj3tkhmhZhHZ8NUA9EqWfe84tOTGDO3HeSY17nA4A8xxSijmZmnoo4Kn8xCSsm19LVrgCUWIPu0RDwdZGVrExX8PsWDEZF-cUKGvGlI7o8ZWi5lRVx_lAQwFQGL95kNTe2aj_JzpxLe69quY70npDnipFKs_yvpZqVqA9K8_KoJuEyqK2yTNAMIFj8Ni8eKz&hsutk=&canon=https%3A%2F%2Fgo.partnerize.com%2Fbeautycounter-case-study&ts=1784311418493 "Download Here")