Australian Affiliate Marketing Industry Review 2023

A comprehensive report exploring experiences and plans with affiliate and partnership marketing in Australia.

Affiliate and Partnership Marketing is a valuable and growing revenue stream for brands and publishers in Australia. The IAB and its Affiliate Marketing Working Group publish an annual industry review to explore current experiences and plans within the channel.

Highlights:

• Advertiser investment in affiliate marketing is increasing, with 57% of advertisers and agencies increasing their spend over the last year and a similar proportion planning to do so this year.
• The channel has a reputation for strong ROI and low risk, and offers diverse partnership opportunities.
• 8 in 10 publishers saw an increase in revenue from affiliate marketing over the last 12 months.
• 68% of respondents believe affiliate and partnership marketing will be important in helping them achieve their business goals this year.

Key Takeaways:

• Affiliate and partnership marketing is a valuable acquisition channel for advertisers and a growing revenue stream for publishers.
• ROI is an important success metric for advertisers, who rate affiliate marketing as higher performing than other activities.
• Publishers are focused on increasing revenue and diversifying their streams, with content and reward models being the most popular.
• Advertisers need to make plans for privacy compliance as third-party cookies are phased out.
• Affiliate and partnership marketing is considered important for achieving business goals in the current economic climate.

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